May 23, 2014

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After introducing the iPhone 5c last fall in 16GB and 32GB variants at launch, Apple later added a cheaper and admittedly space-constrained version in a number of non-US markets around the globe. Apple’s position on the device’s purpose was that it offers a more attractive price while still offering LTE (unlike the iPhone 4s) in markets where the faster network is well desired.

A few weeks ago, The Times of India reported that Apple was poised to introduce the 8GB variant of the iPhone 5c to iPhone buyers in India, and today The Times is reporting that Apple has indeed introduced that cheaper version of the colorful iPhone as was rumored and expected.

While the phone’s MRP is Rs 37,500, Apple is offering a cash discount of Rs 4,000. This brings down the phone’s price to Rs 33,500.

Apple is also giving a case worth Rs 2,000 with the phone. However, Apple informs that it’s a limited period offer.

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May 16, 2014

May 15, 2014

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Luxury automotive company Bentley is the latest to take advantage of the filming capabilities of the iPhone 5s and iPad Air with a new short film entitled “Intelligent Details”. The four-minute film largely aligns with Apple’s values of design, performance, and technology coming together as it profiles the Bentley Mulsanne (MSRP from $298,000). As the film concludes, it is revealed that it was captured by the camera on Apple’s iPhone 5s and arranged in iMovie on an iPad Air… expand full story

May 14, 2014

Lately, there has been a storm of rumored iPhone 6 images, renders, schematics, and videos. We’ve seen just about everything that the rumor mill has to offer at this point. All of the mockups that have been floating around may not match up with Apple’s official iPhone 6 design, but they are definitely convincing to an extent.

We recently put together a video comparing an iPhone 6 mockup to the iPhone 5s and fifth generation iPod touch, but what about Apple’s other iOS devices? In the video below, we compare this alleged iPhone 6 design to the iPad Air, iPad mini, iPhone 4/4s, iPhone 5s, iPhone 5c, and iPod touch. Hopefully this massive comparison will put an end to any other questions regarding the rumored iPhone 6 design, but based on the mockup units we’ve obtained the iPhone 6 is going to be a very large device and possibly feature a sharper 1704 x 960 resolution display.

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May 12, 2014

We’ve recently obtained two iPhone 6 mockups in Gold and Space Gray and have put together a video comparing them to Apple’s iPhone 5s, fifth generation iPod touch, and the alleged iPhone 6 cases we’ve previously covered. We’ve seen quite a bit of news surrounding these dummy devices, but most of the time, the photos aren’t the best and we’re left wanting more information and details.

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Apple will continue to experiment with its iPhone lineup in India after both reintroducing and re-retiring its iPhone 4 in the country this year. That’s according to a new report by The Times of India, which says Apple is poised to introduce the cheaper iPhone 5c 8GB model in India by early next month. expand full story

May 9, 2014

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Apple is in the process of updating the iPod touch units used by Apple Store employees as a mobile point-of-sale system to the iPhone 5s, according to sources familiar with the roll out. 

Apple first started using its iPod touch as an “EasyPay” system for employees in its retail stores back in 2009 and currently uses 4th gen iPod touch or previous models for staff. It uses a point-of-sale attachment for the iPod touch that adds a magnetic stripe reader, barcode scanning functionality, and more. It’s not clear the exact motivation behind Apple’s move to the iPhone after long using the iPod touch, but the device does provide a few advantages.  expand full story

May 6, 2014

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Last week, OnePlus unveiled a smartphone like no other: a device as cost-effective and customizable as it is powerful. Needless to say, pundits were all over it. The caveats? If you wanted to be among the first to own one this summer, you needed to get a bit creative and commit to spending one dollar. The ask? Simply smash your phone. Yup; that’s it. While some found it to be a horrifically gimmicky marketing ploy, others jumped all over it and put their creative video prowess to the test. Early this morning, one of those videos leaked online, courtesy of of one of the winners Toronto-based device skin manufacturer dbrand.

In true over-the-top dbrand fashion, they put a 64GB iPhone 5s up against 40,000 lbs of crushing force. The aftermath is viewable below. Please note, this is not for the faint of heart!

 

May 5, 2014

May 2, 2014

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April 28, 2014

kantar

Kantar data showed that Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.”

The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.

Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …

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April 27, 2014

iPhone 5 - Slate/Silver
Late Friday afternoon Apple issued a press release stating that some iPhone 5 devices manufactured through March 2013 may have a defect that causes the sleep/wake button to fail. At that time, Apple positioned mail-in repairs as the only remedy for this issue, but we have learned today that there is another option that may allow affected customers to upgrade to an iPhone 5c/5s for free…

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April 25, 2014

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Apple today launched a new program that will allow iPhone 5 owners to have devices with fautly sleep buttons repaired at no cost. Apple says it has identified an issue with some devices that can cause the button to fail on a “small percentage” of these devices. iPhone owners can use a new page on Apple’s support site to determine if their phone is eligible for repair.

Unfortunately for these users, the phones won’t be replaced or repaired in-store. Instead, the phone has to be sent to an Apple Repair Center, which means the entire process can take up to a week to be completed.

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April 24, 2014

April 23, 2014

A new video published by Unbox Therapy provides a closer look at an alleged third-party case for Apple’s upcoming iPhone 6 that was recently shown off in a set of photos. The case’s design definitely falls in line with previous leaks and rumors that we’ve reported on, but could be a manufacturer’s attempt to take a risk and get ahead of the game.

The video below compares the case’s design to the iPhone 5s, Nexus 5, and Samsung Galaxy Note 3. Surprisingly, the case’s layout almost lines up perfectly with Google’s Nexus 5, which gives us a good idea of the iPhone 6’s overall form-factor if the leaked specifications used to manufacture this case are correct.

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Stephen Colbert, who is positioned to take over The Late Show next year, shot a selfie with David Letterman on last night’s episode. Turns out it was a space gray iPhone 5s… seems like a well qualified host to me!

Here’s that selfie:

Via:

April 22, 2014

Update: Apple has now posted an accompanying microsite for the ad, featuring the ads shown in the video.

Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best.

The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software.

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