June 18, 2014

T-Mobile announced today that it has partnered with Apple to rent customers a brand-new iPhone 5s (“or whatever is the latest and great iPhone”) to test out the company’s network for one week as part of its “Uncarrier 5.0” event. The offer is part of the “un-carrier’s” new “Test Drive” program that attempts to lure away subscribers on competing networks. The program starts on June 23rd.

Users can sign up on T-Mobile’s website and will receive an iPhone 5s to use for one week on the T-Mobile wireless network. After the trial period ends, customers can drop the phone off at a T-Mobile store. The entire process costs nothing.

The company hopes that this will eliminate buyer’s remorse and give people a chance to see how well the network will work for them on a daily basis. The full press release is below:

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June 14, 2014

This case has been around for a while, and frankly, I’ve always been a no-case kind of guy. But when I found myself not being as careful with my now almost two-year old iPhone 5, I thought that maybe I should just go all the way. Maybe I should get ahold of one of the more protective cases out there, without going off the deep end and getting something would provide more protection than I need.

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May 30, 2014

RadioShack is offering one of the best discounts you’ll find on a new iPhone 5s or iPhone 5c on contract. These are in-store prices, but for just $79 (Reg. $199) you’ll be able to get a 16GB iPhone 5s on new or upgraded two-year contract. That includes AT&T, Verizon and Sprint and you can even slash that price further from $79 to $0 by taking advantage of RadioShack’s trade-in offers for the iPhone 4s. 

RadioShack is also offering a similar discount on the iPhone 5c. The entry-level 16GB model (Reg. $99) is available for just $29 (or for free with an eligible trade-in). That deal is also available on all three carriers including AT&T, Verizon, and Sprint. Both of these deals are approximately $20 under the best deals we see pop up from time to time through various retailers. expand full story


May 28, 2014


KGI analyst Ming-Chi Kuo has made a few more predictions about what we’ll see from Apple in the near future. According to a new KGI research note, Apple could potentially release cheaper versions of the iMac and iPhone 5s during its developer conference next week to accompany its software announcements.

Earlier today new references to an unreleased iteration of the the iMac appeared in an OS X developer preview, likely indicating the impending release of a new model. It’s quite possible that this could be the cheaper iMac referred to in the report. Despite the rumored upgrade, KGI has revised its iMac shipment estimates down, citing a slow PC market:

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May 27, 2014

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A lot of people were up in arms with the cost of the “cheaper” iPhone, dubbed the 5c. Many people expected a half price handset to meet the needs of the basic user, but were met with a phone that was costing not much less than the flagship phone, the iPhone 5s. At first glance, it would appear that Apple dropped the ball, made it overpriced, didn’t fill the gap of what was seen as the cheaper user, at least for purchase outright. It would appear that Apple ignored the consumer entirely.

But in fact, they did everything right, although it may not seem like it right now.

What Apple did was plan for the future. The 2013 run could be seen as somewhat of a ‘stopgap’ for putting in line products thinking forward. Lets put a few things out there right now.

Had Apple had introduced a “cheaper” iPhone (lets for arguments sake, call it the 5c), at a much cheaper price, new users would have been celebrating. But lets think of all those that bought the previous years iPhone 5. They would have been screaming with disgust as this new iPhone 5c would have devalued their iPhone 5 entirely. A cheaper iPhone 5c would have made the iPhone 5 become instantly worthless. Apple products tend to hold their value extremely well more so than most other consumer electronics, so this would have gone totally against the value of Apple. 

So what they’ve done here is clever marketing. They’ve introduced an iPhone 5c as the “cheaper” iPhone…for the next year. That’s right, they are thinking of the pipeline, where in September of 2014, they will introduce the “iPhone 6” (whatever that may be), then keep the iPhone 5s (or have it replaced by some minor updates), and then have the iPhone 5c as the “cheaper” iPhone, thus finally eliminating the iPhone 4s, leaving the entire iPhone line up in a healthy space, all with lightning connections.

Now, this is all based on years of following rumours, reading blogs, doing research, etc, so it’s not based on anything factual. But knowing the Apple cycles and having been following it for years (and from working in a Marketing job for the past 8 years) this is a personal conclusion that I’ve come to…and it makes sense.

Similar to that, leaving TouchID off the Retina iPad mini was strategic. Don’t give away everything right away and leave it for the next update, because lets face it, there isn’t heaps you can improve on the iPad year after year other than speed bumps or perhaps a thinner design, and the competition is still trying to catch up so you have time.

This might suck for the consumer at the moment (at least for new buyers), but it makes sense in the bigger scheme of things.


So I’m expecting an iPhone 6, possibly with a bigger screen (although I hope not), and iPhone 5s, and then an iPhone 5c) as the lineup for 2014. And they may finally bump the specs up to 128, 64 and 32gb capacities. And also the A8 chip.

May 23, 2014

After introducing the iPhone 5c last fall in 16GB and 32GB variants at launch, Apple later added a cheaper and admittedly space-constrained version in a number of non-US markets around the globe. Apple’s position on the device’s purpose was that it offers a more attractive price while still offering LTE (unlike the iPhone 4s) in markets where the faster network is well desired.

A few weeks ago, The Times of India reported that Apple was poised to introduce the 8GB variant of the iPhone 5c to iPhone buyers in India, and today The Times is reporting that Apple has indeed introduced that cheaper version of the colorful iPhone as was rumored and expected.

While the phone’s MRP is Rs 37,500, Apple is offering a cash discount of Rs 4,000. This brings down the phone’s price to Rs 33,500.

Apple is also giving a case worth Rs 2,000 with the phone. However, Apple informs that it’s a limited period offer.

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May 16, 2014

May 15, 2014

Luxury automotive company Bentley is the latest to take advantage of the filming capabilities of the iPhone 5s and iPad Air with a new short film entitled “Intelligent Details”. The four-minute film largely aligns with Apple’s values of design, performance, and technology coming together as it profiles the Bentley Mulsanne (MSRP from $298,000). As the film concludes, it is revealed that it was captured by the camera on Apple’s iPhone 5s and arranged in iMovie on an iPad Air… expand full story

May 14, 2014


Lately, there has been a storm of rumored iPhone 6 images, renders, schematics, and videos. We’ve seen just about everything that the rumor mill has to offer at this point. All of the mockups that have been floating around may not match up with Apple’s official iPhone 6 design, but they are definitely convincing to an extent.

We recently put together a video comparing an iPhone 6 mockup to the iPhone 5s and fifth generation iPod touch, but what about Apple’s other iOS devices? In the video below, we compare this alleged iPhone 6 design to the iPad Air, iPad mini, iPhone 4/4s, iPhone 5s, iPhone 5c, and iPod touch. Hopefully this massive comparison will put an end to any other questions regarding the rumored iPhone 6 design, but based on the mockup units we’ve obtained the iPhone 6 is going to be a very large device and possibly feature a sharper 1704 x 960 resolution display.

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May 12, 2014

We’ve recently obtained two iPhone 6 mockups in Gold and Space Gray and have put together a video comparing them to Apple’s iPhone 5s, fifth generation iPod touch, and the alleged iPhone 6 cases we’ve previously covered. We’ve seen quite a bit of news surrounding these dummy devices, but most of the time, the photos aren’t the best and we’re left wanting more information and details.

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Apple will continue to experiment with its iPhone lineup in India after both reintroducing and re-retiring its iPhone 4 in the country this year. That’s according to a new report by The Times of India, which says Apple is poised to introduce the cheaper iPhone 5c 8GB model in India by early next month. expand full story


May 9, 2014

Apple is in the process of updating the iPod touch units used by Apple Store employees as a mobile point-of-sale system to the iPhone 5s, according to sources familiar with the roll out. 

Apple first started using its iPod touch as an “EasyPay” system for employees in its retail stores back in 2009 and currently uses 4th gen iPod touch or previous models for staff. It uses a point-of-sale attachment for the iPod touch that adds a magnetic stripe reader, barcode scanning functionality, and more. It’s not clear the exact motivation behind Apple’s move to the iPhone after long using the iPod touch, but the device does provide a few advantages.  expand full story

May 6, 2014

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Last week, OnePlus unveiled a smartphone like no other: a device as cost-effective and customizable as it is powerful. Needless to say, pundits were all over it. The caveats? If you wanted to be among the first to own one this summer, you needed to get a bit creative and commit to spending one dollar. The ask? Simply smash your phone. Yup; that’s it. While some found it to be a horrifically gimmicky marketing ploy, others jumped all over it and put their creative video prowess to the test. Early this morning, one of those videos leaked online, courtesy of of one of the winners Toronto-based device skin manufacturer dbrand.

In true over-the-top dbrand fashion, they put a 64GB iPhone 5s up against 40,000 lbs of crushing force. The aftermath is viewable below. Please note, this is not for the faint of heart!


May 5, 2014


May 2, 2014

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April 28, 2014

Kantar data showed that Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.”

The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.

Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …

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April 27, 2014

Late Friday afternoon Apple issued a press release stating that some iPhone 5 devices manufactured through March 2013 may have a defect that causes the sleep/wake button to fail. At that time, Apple positioned mail-in repairs as the only remedy for this issue, but we have learned today that there is another option that may allow affected customers to upgrade to an iPhone 5c/5s for free…

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April 25, 2014


Apple today launched a new program that will allow iPhone 5 owners to have devices with fautly sleep buttons repaired at no cost. Apple says it has identified an issue with some devices that can cause the button to fail on a “small percentage” of these devices. iPhone owners can use a new page on Apple’s support site to determine if their phone is eligible for repair.

Unfortunately for these users, the phones won’t be replaced or repaired in-store. Instead, the phone has to be sent to an Apple Repair Center, which means the entire process can take up to a week to be completed.

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