Analytics firm Millennial Media, the second-largest mobile advertising platform behind Google, on Tuesday, released its monthly Mobile Mix report for November. Similar to their October survey that saw Android’s growth slowing (and iOS gaining). Compared to the summer period for November, both Apple’s and Research in Motion’s respective platform grew at the expense of Google. Specifically, Android went from 56 percent ad requests in October to 50 percent in November.
Meanwhile, iOS went from 28 percent ad requests in October to 30 percent in November. The BlackBerry platform recorded the biggest gain of all mobile platforms, increasing its share of ad requests from 13 percent in October to 17 percent in November. Because both iOS and BlackBerry grew their combined ad impressions by six percentage points, the same amount Android lost in the period, it is safe to assume that Apple and Research In Motion gained traction at the expense of Google’s mobile platform.
The findings are in stark contrast to the seemingly unstoppable Android growth that appears to have slowed down during the crucial holiday sales period. Android in November doubled iOS in ad impressions, but last month – its respective share changed to 50 percent for Android versus 30 percent for iOS. The Kindle Fire vs. iPad adoption figures and more info graphic charts are available below.