Chevrolet kicks off new ad campaign highlighting Siri Eyes Free feature in 2013 Sonic

GM announced in November 2012 that it would bring the Siri’s Eyes Free feature to the Chevy Sonic and Spark vehicles in 2013, and it officially became the first company last month to offer the enhanced Siri integration in its vehicles. GM has today kicked off a new marketing campaign to highlight the feature that allows drivers to activate Siri through a dedicated button on the steering wheel in its 2013 Sonic.

Apple originally announced a number of automakers that would include support for the feature in future vehicles, including: BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, Chrysler, and Honda. Honda confirmed earlier this year that Siri Eyes Free would be available in its 2013 Accord, Acura RDX, and ILX models.

Some more videos showing off Siri Eyes Free are below:

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GM first to sport Siri’s ‘Eyes Free’ feature with the Chevy Sonic and Spark starting next year

During its opening keynote at WWDC, Apple announced Siri would gain an all-new “Eyes Free” feature as part of iOS 6. After five months of quiet about the feature, General Motors announced this morning that it would be the first of nine automakers previously outlined to adopt Eyes Free in its vehicles starting early next year. Of its fleet, the Chevrolet Spark (1LT, 2LT) and Sonic LTZ and RS will be the first.

Eyes Free lets automakers include a button on their automobiles that allows drivers to initiate Siri for sending messages, making calls, setting reminders, launching apps, and accessing a slew of information from inside of the car without picking up the device.

GM will include the Eyes Free feature on the automobiles, but it still won’t do away with its Chevrolet MyLink info-tainment system. However, if an iPhone 4S or iPhone 5 enters the car running iOS 6, they can connect over Bluetooth with GM’s MyLink radio feature. From there, they can use the Eyes Free steering wheel button to access information. Additionally, the screen won’t light up to minimize distraction. Shown off in the gallery below:

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