Communication July 16

Following the initial launch campaign, Apple is debuting four new Apple Watch ads showing the device in action in several different real-world scenarios. The first video called Goals demonstrates a range of features including the Apple Watch’s fitness and workout tracking apps as well as third-party apps available for the device. Another video called Closer echoes a similar theme of recent Apple ads that show people using Apple’s products to stay in communication and share experiences. expand full story

Communication April 24

In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing starting today. The ads titled ‘Rise’, ‘Up’ and ‘Us’ focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product-focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focuses on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

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Communication February 9


Communication January 14

Microsoft is rolling out a new version of Skype for iPhone today, version 5.9, which brings enhancements to the user interface making communicating faster and easier. The latest version adds contact suggestions to the dial pad when entering a number making the process of finding the right person to dial quicker. The update also adds shortcuts for starting video or audio calls from Skype’s chat picker window.

In addition to introducing the latest Skype for iPhone user interface improvements, Microsoft announced a limited pre-release program for testing early versions of Skype in exchange for sharing feedback and ideas… expand full story

Communication September 22, 2014

The Skype app for iPhone, iPad and iPod touch has now been updated with support for iOS 8. Unfortunately, this does not include support for iPhone 6 and 6 Plus screen sizes, meaning Skype still renders at a scaled iPhone 5s resolution.

However, the update does add interactive notifications which helps streamline responding to content. Hence, new Skype notifications have buttons attached to the alert which can perform various actions. For voice calls, you can answer or decline. For video calls, you can choose between voice or video responses. For missed calls, you can respond with a message or call the person straight back.

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Communication May 8, 2013


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