Cupertino California ▪ August 21, 2014


Bloomberg‘s Adam Satariano has an interesting profile out this morning regarding the usage of wearable fitness devices in work environments. The report says that some companies are offering devices, such as the FitBit, in order to track the fitness of its employees. With that information, companies are able to slice costs off of insurance plans if employees hit certain fitness data thresholds:

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Cupertino California ▪ July 30, 2014

Eddy Cue, Jimmy Iovine, Apple, Beats Music, Code Conference

As Apple’s acquisition of Beats Electronics and Beats Music nears completion this financial quarter, the Cupertino and Culver City, California-based companies have begun work on transitioning select employees and technology resources from Beats to Apple, according to sources briefed on the transition. Apple executives have visited Beats’ Southern California headquarters this week and last week to offer groups of employees positions at Apple and to notify some members of the Beats staff that they will not be included in the transition.

Many Beats employees in development and creative roles have been offered positions at Apple. Many of these employees will be offered space in Apple’s Cupertino offices, but Apple is said to plan to retain the Los Angeles-area offices, and select engineers on the Beats Music streaming service will continue working out of Southern California. An email from Apple CEO Tim Cook detailed earlier this year that Beats hardware employees would transition to Phil Schiller’s team in Cupertino, so it seems likely that the headphone and speaker makers will make up the majority of the new Cupertino staff…

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Cupertino California ▪ July 21, 2014

Cupertino California ▪ July 12, 2014


In line with last week’s announcement, Apple’s fourth store in Switzerland opened this weekend in Basel. The store, like most Apple Stores, opened to significant crowds and Apple handed out commemorative shirts to celebrate. The interior of the store appears like most Apple Stores, and the location already has been equipped with the new interior visual design:

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Cupertino California ▪ July 4, 2014


Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:

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Cupertino California ▪ June 12, 2014


Photo via Foursquare

According to employee tweets and photos, Apple opened a stunning new Caffè Macs employee cafeteria at the corner of Bandley and Alves Dr. in Cupertino this past Tuesday. Located close to the company’s first campus building, Apple received approval to build at this location in early 2012, and after 2 years of work, the new cafeteria is complete.

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