The spaceship is on the way: aerial photo shows demolition work on Apple’s Campus 2 site

campus

Apple’s new ‘spaceship’ headquarters has been a long time in the coming, with Steve Jobs presenting the plans to the Cupertino city council back in 2011, but work has finally begun. KCBS eye-in-the-sky reporter Ron Cervi took the above Instagram photo, showing that demolition work on the site is now underway.

While we heard last month that the demolition phase was starting, this is the first visible evidence we’ve seen. Apple also recently constructed a full-size mockup of one small section of the building in order to test construction methods and enable the company to see how the concrete elements would look in real life …  Read more

Apple’s supplier responsibility report highlights progress on working conditions, boosts focus on environment

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Apple’s eighth annual Supplier Responsibility Progress Report highlights the progress made on reducing child labor and enforcing working hour limits, and shows a significant increase in the environmental standards Apple’s suppliers are expected to meet.

The number of cases of underage workers fell from 106 last year to 11 this year. Compliance with Apple’s requirement of a maximum working week of 60 hours hit 95 percent, with 97 percent meeting the requirement of at least one day off a week. Apple reported that the average working week of a supply chain employee was less than 50 hours …  Read more

DOJ responds to Apple’s request to replace attorney in ebooks case (Update: Court denies Apple’s request, too)

Following Apple’s formal request last week that Michael Bromwich be removed from his role in ensuring the Cupertino company meets compliances set by the anti-trust ruling in last year’s ebooks trial, the Department of Justice has pushed back (via GigaOm) with a denial letter accusing Apple of ‘character assassination’.

Regrettably, it is now clear that Apple has chosen a campaign of character assassination over a culture of compliance. Apple could have been spending the past months working with the External Compliance Monitor with the ultimate goal of reforming its policies and training, and in the process change its corporate tone to one that reflects a commitment to abiding by the requirements of the antitrust laws. Instead, Apple has focused on personally attacking Mr. Bromwich, and thwarting him from performing even the most basic of his court-ordered functions. Read more

Opinion: What “three revolutionary devices” will the iWatch be?

Concept image: Stephen Olmstead

Concept image: Stephen Olmstead

When Steve Jobs introduced the iPhone seven years ago last week, he described it as “three revolutionary devices” in one: touchscreen iPod, mobile phone and Internet communicator.

The iPhone wasn’t the first touchscreen smartphone. It wasn’t even close: Handspring launched the Treo 180 a full five years earlier (I know this because I owned one). Same with the iPod before it, launched three years after the MPMan (yep, I owned one of those too).

Apple has never been interested in being first to market, so no-one should be remotely surprised that others launched the smartwatch first. The company’s USP is its ability to take a relatively crude piece of technology being used exclusively by geeks and turn it into something so slick, beautiful and cool that mass-market consumers will find irresistible …  Read more

New renders of Apple’s Spaceship HQ provide the most detailed view yet

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New renders released by the City of Cupertino from Apple’s planning documents provide the most detailed view yet of what life inside the company’s new spaceship headquarters will be like.

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Illustrating everything from cafes to car-parks, the renders are intended to provide a feel for what the building will be like to work in, rather than just its appearance as a structure. They also include additional renders of the upper level of the 1,000-seat auditorium.

auditorium

Full gallery below …

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Apple’s Cupertino ‘spaceship’ campus given go-ahead (final rubber-stamp vote in Nov)

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Cupertino City Council last night voted unanimously to approve Apple’s planning application for the circular campus building first presented to council members by Steve Jobs in 2011, in what was to turn out to be his last public appearance before his death. It was Steve Jobs who nicknamed the building the ‘spaceship.’

Although the approval is still subject to a final vote on 15th November, the San Jose Mercury News reports that this is merely a formality.

Now that the project has been approved, the council by regulation must meet one more time on Nov. 15 for a final and largely perfunctory vote. The spaceship, for all practical purposes, has now been approved for liftoff.

You can view a gallery of photos of a detailed model below the fold …
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Apple expands ‘iWatch’ trademark filing world tour to Mexico, Taiwan, Turkey, Colombia

In addition to filing a trademark for the name “iWatch” in Russia and Japan, Apple has requested a trademark for “iWatch” with Mexico’s Institute of Industrial Property. The Mexico-based filing was made public in recent days, but the request was originally filed on June 3rd. Apple filed the iWatch trademark under two categories relating to the hardware and software of mobile devices, according to the submitted documents. Apple’s submitted “iWatch” graphic in the filing:

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Tim Cook congratulates employees on another record quarter, to hold Town Hall Q&A

Tim-Cook-07Following reporting what CEO Tim Cook referred to as another record-setting quarter, today the Apple executive sent out an email to employees congratulating the team. Within the email, Cook thanked employees for their “incredible hard work and focus” and highlighted that the company sold over 75 million iOS devices during the quarter.

Like last year, when Apple held a Town Hall meeting following its Q1 results near a windshield repair Sugar Land TX company, Cook is asking employees to attend an employee communications meeting scheduled for today at 10 a.m. Pacific time. The email sent out last night following Apple’s earnings results conference call, and it noted that employees would be able to submit questions via AppleWeb in advance.

Apple will also broadcast the meeting live throughout Cupertino and other Apple locations. Cook’s full email is below:

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Apple to report Q1 2013 earnings on Jan. 23

tim cook

Apple just announced on its Investor Page that it would report its Q1 2013 earnings Jan. 23. As it does once a quarter, Apple will issue a press release at 4:30 p.m. EST with the numbers and follow with a conference call at 5 p.m. EST to discuss the results with CEO Tim Cook, CFO Peter Oppenheimer, and more. The report will give us a close look into how Apple fared during the holiday shopping season and its outlook for 2013. As of the last earnings report in October, Oppenheimer said he expected revenue of about $52 billion and diluted earnings per share of about $11.75 for Q1 2013. Past numbers, questions from investors on the conference call typically bring out new, interesting pieces of information from Apple, and you bet 9to5mac will provide full coverage. [Apple]

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Apple A6 X processor production reportedly goes from Samsung to TSMC, trial set to begin this quarter

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Taiwan Semiconductor Manufacturing Company has been contracted by Apple to soon manufacture A6X chips, according to a report from Taiwan-based Commercial Times (via France24). The move, which has been speculated by media in the recent months, is said to reduce Apple’s reliance on South Korean-based Samsung, who has been responsible for many of Apple’s chips in recent years. The folks in Cupertino introduced the A6X chip in the fourth-generation iPad in October, and it is expected to go into TSMC’s hands, rather than Samsung’s, during the first quarter of this year for trial production.

For those unfamiliar, TSMC is the world’s largest dedicated independent semiconductor foundry. The trial that will be underway during the first quarter will presumably be in-place to see if the company can keep with Apple’s high demand that must be appeased with devices in stock. Past the powerful A6X chip, Apple has been rumored to make the switch to TSMC’s 20nm process for quad-core processors over the next couple of years in the iPad, “iTV” (Apple TV?), and MacBook, while iPhone’s will remain with duo-core chips.

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Apple breaks ground on Santa Clara campus set to hold 1,200 employees

Mercury News reported that Cupertino, Calif.-based Apple has broken ground on a Santa Clara campus that is set to be home to 1,200 employees. The location is just short of the city limits of Cupertino, and it is a 296,000 square-foot space set to be developed by Peery Arillaga. It is said to be a two six-floor building campus—not to be confused with the massive Spaceship-like campus Apple currently has plans for. Earlier this month, we highlighted a few other Apple land grabs, which many believe are temporary offices until the new campus that is set to hold 14,000 employees is completed in mid-2016. The first six-floor building at the new Santa Clara location that is 188,000 square feet will be completed mid-2014, while there’s no word on the second.

Source: Mercury News

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