The spaceship is on the way: aerial photo shows demolition work on Apple’s Campus 2 site

campus

Apple’s new ‘spaceship’ headquarters has been a long time in the coming, with Steve Jobs presenting the plans to the Cupertino city council back in 2011, but work has finally begun. KCBS eye-in-the-sky reporter Ron Cervi took the above Instagram photo, showing that demolition work on the site is now underway.

While we heard last month that the demolition phase was starting, this is the first visible evidence we’ve seen. Apple also recently constructed a full-size mockup of one small section of the building in order to test construction methods and enable the company to see how the concrete elements would look in real life …  Read more

Apple’s supplier responsibility report highlights progress on working conditions, boosts focus on environment

supplier

Apple’s eighth annual Supplier Responsibility Progress Report highlights the progress made on reducing child labor and enforcing working hour limits, and shows a significant increase in the environmental standards Apple’s suppliers are expected to meet.

The number of cases of underage workers fell from 106 last year to 11 this year. Compliance with Apple’s requirement of a maximum working week of 60 hours hit 95 percent, with 97 percent meeting the requirement of at least one day off a week. Apple reported that the average working week of a supply chain employee was less than 50 hours …  Read more

DOJ responds to Apple’s request to replace attorney in ebooks case (Update: Court denies Apple’s request, too)

Following Apple’s formal request last week that Michael Bromwich be removed from his role in ensuring the Cupertino company meets compliances set by the anti-trust ruling in last year’s ebooks trial, the Department of Justice has pushed back (via GigaOm) with a denial letter accusing Apple of ‘character assassination’.

Regrettably, it is now clear that Apple has chosen a campaign of character assassination over a culture of compliance. Apple could have been spending the past months working with the External Compliance Monitor with the ultimate goal of reforming its policies and training, and in the process change its corporate tone to one that reflects a commitment to abiding by the requirements of the antitrust laws. Instead, Apple has focused on personally attacking Mr. Bromwich, and thwarting him from performing even the most basic of his court-ordered functions. Read more

Opinion: What “three revolutionary devices” will the iWatch be?

Concept image: Stephen Olmstead

Concept image: Stephen Olmstead

When Steve Jobs introduced the iPhone seven years ago last week, he described it as “three revolutionary devices” in one: touchscreen iPod, mobile phone and Internet communicator.

The iPhone wasn’t the first touchscreen smartphone. It wasn’t even close: Handspring launched the Treo 180 a full five years earlier (I know this because I owned one). Same with the iPod before it, launched three years after the MPMan (yep, I owned one of those too).

Apple has never been interested in being first to market, so no-one should be remotely surprised that others launched the smartwatch first. The company’s USP is its ability to take a relatively crude piece of technology being used exclusively by geeks and turn it into something so slick, beautiful and cool that mass-market consumers will find irresistible …  Read more

New renders of Apple’s Spaceship HQ provide the most detailed view yet

space

New renders released by the City of Cupertino from Apple’s planning documents provide the most detailed view yet of what life inside the company’s new spaceship headquarters will be like.

inside

Illustrating everything from cafes to car-parks, the renders are intended to provide a feel for what the building will be like to work in, rather than just its appearance as a structure. They also include additional renders of the upper level of the 1,000-seat auditorium.

auditorium

Full gallery below …

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Apple’s Cupertino ‘spaceship’ campus given go-ahead (final rubber-stamp vote in Nov)

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Cupertino City Council last night voted unanimously to approve Apple’s planning application for the circular campus building first presented to council members by Steve Jobs in 2011, in what was to turn out to be his last public appearance before his death. It was Steve Jobs who nicknamed the building the ‘spaceship.’

Although the approval is still subject to a final vote on 15th November, the San Jose Mercury News reports that this is merely a formality.

Now that the project has been approved, the council by regulation must meet one more time on Nov. 15 for a final and largely perfunctory vote. The spaceship, for all practical purposes, has now been approved for liftoff.

You can view a gallery of photos of a detailed model below the fold …
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