Fast Company has an extensive interview with Apple CEO Tim Cook, focusing on what has changed and what has stayed the same since he took over from Steve Jobs. The interview comes a day after FastCo published a sizeable excerpt from the book Becoming Steve Jobs, in which Cook criticized the portrayal of Jobs in Isaacson’s biography.
Cook said that while much has changed, the culture–the fundamental goal of the company–remained the same.
Steve felt that if Apple could do that—make great products and great tools for people—they in turn would do great things. He felt strongly that this would be his contribution to the world at large. We still very much believe that. That’s still the core of this company.
The company has never tried to be first to market, he said, but rather to “have the patience to get it right” … Read more
Apple CEO Tim Cook has now participated in two charity auctions through the site Charitybuzz, first raising $610,000 for coffee with the CEO then $330,000 for lunch and an invitation to an Apple event, and now Apple SVP of Internet Software and Services Eddy Cue is offering his time as well in an effort to raise money for a good cause. The winning bidder for the Apple executive’s auction will specifically win the opportunity to have lunch with Eddy Cue at Apple’s campus in Cupertino, California, as well as a 13-inch MacBook Air… Read more
The first walls around Apple’s Campus 2 have begun to take shape, as noted by KCBS reporter Ron Cervi, in a tweet today. Previously, more photos from KCBS showed the site’s considerable excavation under way, and earlier photos from March detailed the demolition work of the former HP campus on the site, which was almost complete at that time.
The folks over at Apple Toolbox have shared a number of aerial photos capturing the demolition progress of the future site of Apple’s Campus 2 ‘spaceship’. As you can see above, the former site of Hewlett-Packard that Apple purchased in 2010 is leveling out ahead of the expected 2016 completion date. Campus 2 designer Norman Foster discussed the project’s evolution and Steve Jobs’ involvement earlier this week, and late last month we saw a less clear shot of the plot undergoing demolition. Check below for more detailed photos.
New renders released by the City of Cupertino from Apple’s planning documents provide the most detailed view yet of what life inside the company’s new spaceship headquarters will be like.
Illustrating everything from cafes to car-parks, the renders are intended to provide a feel for what the building will be like to work in, rather than just its appearance as a structure. They also include additional renders of the upper level of the 1,000-seat auditorium.
Full gallery below …
Cupertino City Council last night voted unanimously to approve Apple’s planning application for the circular campus building first presented to council members by Steve Jobs in 2011, in what was to turn out to be his last public appearance before his death. It was Steve Jobs who nicknamed the building the ‘spaceship.’
Although the approval is still subject to a final vote on 15th November, the San Jose Mercury News reports that this is merely a formality.
Now that the project has been approved, the council by regulation must meet one more time on Nov. 15 for a final and largely perfunctory vote. The spaceship, for all practical purposes, has now been approved for liftoff.
You can view a gallery of photos of a detailed model below the fold …
Reliable sources recently provided 9to5Mac with official blueprints of Apple Campus 2 that detail and illustrate the mammoth project currently in development. (These are just a few of the confidential images.)
The spaceship-like building, called “Campus 2,” is nearly a mile in circumference. Apple bought the land from HP and other neighbors in Cupertino, Calif., for around $300 million. The company’s late cofounder, Steve Jobs, oversaw the building’s design, while the project’s proposal was his last public appearance (video below).
Solar panels cover the main building’s entire roof, and the images above depict additional outdoor and indoor aspects of the new structure. The exclusive slides named Foster + Partners as one of the architecture firms working on the project, and they cited Arup for consulting engineering, OLIN for landscape architecture, and Davis Langdon for construction. Previous reports indicated that construction is supposed to start later this year.
In related news: Apple CFO Peter Oppenheimer sent neighbors brochures recently to solicit feedback on the project.
A previous 9to5Mac gallery featured 100 other high-quality images, and one of the highlights was an auditorium that Apple plans to give presentations at when the facilities open in 2015.
Cupertino had its Apple Campus 2 Environmental Impact meeting this evening. Apple was represented by Campus 2 Project Manager Terry Reagan.
The City of Cupertino will be the lead agency and will prepare an Environmental Impact Report (EIR) for the Apple Campus 2 Project
While most Cupertino residents seem pretty excited about the idea, some are voicing concerns that traffic and other environmental impacts of the huge building could adversely affect their town. Notable from the video above:
- Contrary to previous reports, Mayor Gilbert Wong said the project wasn’t a “done deal”
- Apple Campus 2 Project Manager Terry Reagan (1.21) is no Steve Jobs when it comes to presenting Apple’s case.
If you haven’t heard by now, plans for construction of Apple’s 175-acre “Spaceship” campus are well under way. A meeting hosted by Cupertino mayor Gilbert Wong to address any community member’s concerns is scheduled for tonight.
However, it now looks like Apple may have plans to build another campus, as Wong told Mercury News that Apple execs have already approached him with plans for a third campus:
Wong said Apple executives have told him the company is expanding so fast that it expects to start working on Apple Campus 3 at an unknown location after they finish the second headquarters in 2015.
An Apple spokesperson declined to comment. We’re not sure if this is just really early planning for a potential third campus in the future, or if the company has more specific plans. We already know that Apple’s proposed Spaceship campus will be home to 12-13,000 employees.
Perhaps Apple will start moving employees out of Infinite Loop once the spaceship is complete and rebuild a ‘satellite’ campus at that location?
The report from Mercury News also notes that city officials have suggested a sculpture of Steve Jobs be placed on the campus to “honor his contributions as the iconic leader of Cupertino’s biggest taxpayer and cache-maker.” Read more