Apple adding ability to track what you do inside retail apps to serve targeted advertising

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Apple is reportedly adding the ability to track what users do inside certain apps in order to present them with targeted in-app ads across iOS devices, reports digital media site Digiday.

Say, for example, a visitor to a retailer’s iPhone app adds a pair of shoes to his cart but ultimately decide not to buy it. In this scenario, the retailer will now be able to retarget that user with an ad for that exact pair — even in another app on his iPad. When tapped, the ad would direct him back to his abandoned checkout page and automatically add the shoes to his online shopping cart.

Ad agencies say that Apple has been pitching the new capability since last month …
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New official Paper app aims to turn Facebook into a beautiful, magazine-style experience

Update: Now available

Facebook has made many changes to its newsfeed over the years (each usually generating howls of protest on launch and then viewed as business as usual within a week or two), but the interface on web and iOS app alike has seen only minor tweaks. Popup photos aside, it’s essentially remained a clean but uninspiring scrolling layout.

All this is set to change with the launch of Paper, a new iOS-only app set to launch in the U.S. on 3rd February.

Paper makes storytelling more beautiful with an immersive design and fullscreen, distraction-free layouts. We’ve also made it easier to craft and share beautiful stories of your own …

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All new Call of Duty first/third-person shooter hits iOS devices

Activision has just dropped a brand new Call of Duty game built from the ground up specifically for mobile devices. Strike Team is set in the year 2020 and puts gamers in control of a Joint Special Operations Team attempting to bring justice to an unknown enemy. Gamers are able to freely switch between the traditional first-person shooter view as well as a third-person view. This game features a Campaign mode which promises to be “full of epic, cinematic moments in diverse locations around the world,” and Survival mode that “Put[s] your skills to the test as you fight off waves of increasingly difficult enemies.”

Call of Duty: Strike Team is available exclusively as a universal iOS download for $7. It requires iOS6 and an iPhone 4S/iPad 2 or newer. No word yet on future release dates for Android or Windows devices.

Call of Duty®: Strike Team delivers an all-new, first-person and third-person Call of Duty® experience built from the ground up for mobile and tablet devices. Fully customize your squad’s loadouts and abilities before leading them into combat in diverse gameplay environments. Call of Duty®: Strike Team features the revolutionary ability to dynamically switch from run-and-gun first-person view to reconnaissance and coordinated squad attacks in third-person view.

The year is 2020. Tensions run high amongst the world’s superpowers. In a surprise attack, the U.S. finds themselves in a war with an unknown enemy. Your mission is to lead a Joint Special Operations Team in a global effort to hunt down those responsible.

Play your way. Switch between first-person and third-person action at almost any time. Strategically customize the members of your squad with weapons, perks or body armor.
CAMPAIGN MODE: Experience an immersive single-player campaign full of epic, cinematic moments in diverse locations around the world.
SURVIVAL MODE: Put your skills to the test as you fight off waves of increasingly difficult enemies. Compete against family, friends and the Call of Duty®: Strike Team community for leaderboard domination.

Quick review: Silent Film Director adds Charlie Chaplin flair to your clips

If you haven’t seen it yet on Google.com, today is Charlie Chaplin’s 122nd birthday anniversary. Marking the occasion, MacPhun has updated Silent Film Director, a fun video effects app currently ranked #4 in the US App Store’s photography section. I’ve been playing with Silent Film Director this morning and found it very addictive and a pleasure to use. If you’re anything like me, your iPhone is jam packed with a bunch of clips shot on the go whenever inspiration strikes.

Silent Film Director lets me breathe new life into my videos by applying high-quality effects ranging from standard Black & White, Sepia and Vintage Sepia filters to the more sophisticated 20’s Movie, 60’s Home Video and 70’s Home Video effects. In short, anything from the beginning of the movie era to a hippie style music video from the ’60s to the modern hipster look.

You can choose between two silent movie piano tracks, the movie projector background noise or select a song from your iPod library. It’s a lot of fun and only a buck on the App Store (works best with iPhone 4, 3GS and fourth-gen iPod touch). Sample clips and more information right below the fold.

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