Here’s the heartwarming clip played at Apple’s education event in NYC

With Apple’s education event now behind us, there is a lot to digest here. In addition, today has brought us three interesting software releases: “iBooks 2” and “iTunes U” apps for the iPhone, iPod touch and iPad, and the “iBooks Author” program for the Mac. If you missed our live coverage and have been wondering why all the fuss, a clip Apple played at the presser should get you up to speed.

Available for viewing  by clicking on the above image, the video sports both teachers and students who rave about the mess that is the United States education system and how Apple is arriving to the rescue. As always, the video is heartwarming and it is well worth the 7 minutes and 22 seconds of your time. You may also want to check out this resource on Apple’s website dedicated to iBooks Textbooks for iPad that contains many video tours.

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Apple releases iTunes 10.5.3

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Along with today’s Education updates, Apple released a new version of iTunes today to allow the syncing of interactive iBooks textbooks to your iPad and to presumably add new features for the “iBooks 2.0″ app and the updated iTunes U program.  On my install, the 107MB download took an additional 257MB of storage space.  Get downloading folks.

What’s new in iTunes 10.5.3

iTunes 10.5.3 allows you to sync interactive iBooks textbooks to your iPad. These multi-touch textbooks are available for purchase from the iTunes Store on your Mac or from the iBookstore included with iBooks 2 on your iPad.

iBooks textbooks are created with “iBooks Author” — now available as a free download on the Mac App Store

For information on the security content of this update, please visit: support.apple.com/kb/HT1222

iTunes 10.5.3 requirements… Read more

Apple rolls out Complete ‘My Season Pass’ feature on iTunes

Similar to the Complete My Album feature that debuted on iTunes in the summer of 2009, Apple today launched a similar offering for television shows aptly named “Complete My Season Pass”. As you know, iTunes Season Pass lets users buy an entire television show season and have individual episodes automatically downloaded up to 24 hours after they air on the tube.

So, let’s say you previously purchased individual episodes of Desperate Housewives and now want to upgrade to the entire season, but without having to re-purchase the episodes you already own.

Well, per MacRumors:

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Apple releases Apple TV update 4.4.4 (9A406a), small iOS 5.0.1 update

Apple has just released an update for the 2nd generation Apple TV, version 4.4.4 (9A406a). As of now we know the update brings bug fixes, but we’re checking for more. Hit up your Apple TV to download the new firmware or hit up the direct link.

Update: Apple has also released a small update to the iPhone 4S, bringing it to version iOS 5.0.1 (9A406). Hit up the the direct link.

Update X2: Apple has dropped a note saying that this update fixes SIM card issues on the iPhone 4S.

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Apple TV goes on sale in Brazil

The Next Web notes that Apple today introduced Brazil to its Apple TV set-top box.  The hobby project is available in the Brazilian online Apple Store for R$ 399,00, or approximately $217 (compare this to the $99 price point in the United States). The gizmo is available now and comes with free shipping. This is the first BRIC nation to get the Apple TV (BRIC being a term for huge global emerging economies coined by Goldman Sachs). According to a Strategy Analytics analysis, Apple’s set-top  box is set to capture nearly one-third, or 32 percent, of the set-top box market in the US 2011 based on projected sales of four million units. A hardware update is expected to include 1080p video output and Bluetooth 4.0 technology, among other things.

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iTunes 10.5.2 hits, adds several improvements to Match and fixes for audio distortion problem in CDs

Apple today updated iTunes to version 10.5.2 weighing in at a hefty 257MB. Right up front, Apple notes that Match is getting a fix with “several improvements”. Also, an audio distortion issue which we hadn’t heard of, also gets a fix.

Update: In other news, Apple updated its Thunderbolt displays yet again.

Here are the notes:

What’s new in iTunes 10.5.2

iTunes 10.5.2 includes several improvements for iTunes Match and fixes an audio distortion problem when playing or importing certain CDs.

iTunes 10.5.1 also included: Read more

Cook: “iPod is still a large and important market for Apple”


Image via Engadget

Another tidbit regarding the iPod. Apple’s music player brand still holds a 78 percent market share a decade since its launch. Quite impressive. They sold over 300 million iPods to date. “It took Sony 30 years to sell 220 million Walkman cassette players,” Apple CEO Tim Cook remarked. We take it that means the iPod classic isn’t going away.

The iPod family of music players still have a lot to offer, he said, noting that nearly half of sales are from users who already own one. Apple shipped 45 million iPods from July of last year to June of this year. As for iTunes, the online music store now commands a 20 million songs-strong catalog. Remember, iTunes Store launched with just 200,000 songs.

Apple releases iTunes 10.5 beta 6.1 to developers, features iTunes Match beta

Developers, get downloading! Apple has just begun seeding iTunes 10.5 beta 6.1 to developers, which features iTunes Match. This is the first time developers will be able to get their hands on the new cloud platform, announced by Apple at WWDC in June. The beta is available in the United States, and still has the $24.99 subscription cost with it. Apple sent the following email to developers seen after the break.

Apple warns that what is uploaded to iCloud will be deleted at the end of the beta period. Also, Apple wants to thank developers of their service with a free beta period and an additional free three months with their 12 months purchase.

For your perusal, we’ve included the release notes after the break:

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