
The Next Web notes that Apple today introduced Brazil to its Apple TV set-top box. The hobby project is available in the Brazilian online Apple Store for R$ 399,00, or approximately $217 (compare this to the $99 price point in the United States). The gizmo is available now and comes with free shipping. This is the first BRIC nation to get the Apple TV (BRIC being a term for huge global emerging economies coined by Goldman Sachs). According to a Strategy Analytics analysis, Apple’s set-top box is set to capture nearly one-third, or 32 percent, of the set-top box market in the US 2011 based on projected sales of four million units. A hardware update is expected to include 1080p video output and Bluetooth 4.0 technology, among other things.