Apple launches 2014 Back to School promotion: $100 Apple Store gift cards with Macs, $50 with iPad/iPhone

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As we reported two weeks ago and again yesterday, Apple has today launched its Back to School promotion for this school season. Like previous years, qualifying student customers will get a free gift card alongside any purchase of a Mac, iPad or iPhone. While last year Apple gave out Mac App Store/iTunes cards, this year’s cards are for Apple Retail Stores.

Buying any Mac makes the buyer eligible for a $100 Apple Store gift card and $50 cards will be distributed alongside iPads and iPhones.

Interested students can buy any Mac (except for the Mac Mini), or any iPad or iPhone currently on sale at the Apple Store, to be eligible for the promotion. Students can also receive education discount pricing where applicable, alongside the gift card giveaway.

Back to School runs from today until September 9th and available in many regions, including the United States, Canada, the UK and many other countries in Europe. Read more

Rumor: Apple working on ARM-based Mac variants with larger trackpad built into keyboard

Mac mini mid-2011 (Apple Thunderbolt Display, MagicTrackPad)

MacBidouille is the source of an interesting new rumor [translation] that Apple is currently experimenting with new ARM-powered Mac variants that include a Magic trackpad built into the system’s keyboard. The company is also reportedly working on a new version of OS X that will be compatible with these ARM machines.

According to MacBidouille’s sources, Apple is developing three new machines with this configuration: the aforementioned iMac and Mac mini as well as a 13″ MacBook, presumably a MacBook Air. The iMac and notebook are both said to have “4 or 8″ quad-core arm64 processors, while the Mac mini has only four.

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Opinion: Will the next Mac mini be a lot more mini than ever before?

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When it first launched in 2005, the Mac mini was almost unimaginably small. The original aim of the machine was to convert owners of desktop Windows machines. Because those people already owned monitors, keyboards and other peripherals, selling them just the computer itself would enable them to switch to Mac for far less than the cost of buying an iMac.

The typical Windows desktop box of that era looked like this:

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A system unit that measured just 6.5 inches square and only 2-inches thick was an incredible feat of engineering. Today, however, it looks rather less impressive …  Read more

Tired of waiting for Apple to upgrade the Mac mini to Haswell? Make your own …

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If you’ve decided you’ve waited long enough for Apple to update the Mac mini with a Haswell processor, you can always create a Hac mini.

A user posting on the Hacintosh site tonymacx86.com has documented his successful squeezing of an Intel DH61AG motherboard with i3-3225 CPU (55w TDP), 4GB Ram, 128GB mSATA SSD, half mini PCIe Wifi and an external Dell laptop power supply into a 2010 Mac mini case …  Read more

“Small, fast and in a league of its own” – the early Mac Pro verdicts are in

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Audiovisual professionals may have had a very long wait for a new Mac Pro, and that wait may not be quite over, but from the early hands-on reviews it seems they’re unlikely to be disappointed.

The real performance of the machine is currently only being seen with Final Cut Pro, which Apple optimized to take full advantage of the dual GPUs, but it’s a near certainty that Adobe and others will follow this example.

With a price tag of anything up to $14,000 if you completely max it out, this is not a machine that will be seen gracing too many living-rooms, but for those earning their living from audio and video and where time is money, the early hands-on reviews suggest that the Mac Pro lives up to its promise …  Read more

Apple increases Mac mini pricing in multiple countries

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Alongside the new iMacs, Apple has silently raised the prices of all Mac mini models in both Australia and Brazil. In Australia, the prices were formerly A$699 and A$899 for the standard configurations, and the Mac mini Server model was priced at A$ 1,099.00. Now, the machines are priced at A$749, A$999, and A$1249, respectively.

Here are the new prices in Brazil (up R$ 300, 400, and 500 respectively):

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The prices for the Mac mini have also been raised in Portugal and Malaysia, multiple tipsters have noticed.

These are notable price increases, but it is unclear if there is reasoning for the change beyond standard currency fluctuations. The iMacs pricing was also tweaked when it was updated yesterday, but the Mac mini has not been altered. No other Mac prices in Australia nor Brazil have changed.

The Mac mini is presumably due for a hardware update with 802.11ac WiFi, new Fusion Drive options, and Haswell processors to match the new iMacs. Thanks, James and Joao! 

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