Fitbit fitness tracking lineup dropped from Apple Online Store

Apple Watch fitness

Apple Watch will include fitness and health tracking features

Update: Fitbit statement below the fold…

If you’re in the market for a Fitbit device and you’re shopping at the Apple Store, you’ll probably have to shop elsewhere to purchase the fitness tracker. Following report from Re/Code last month that Apple planned to drop the Fitbit line of wearable devices from its Apple Store lineup, Apple has today removed the Fitbit Flex and other Fitbit products from its online store following low inventory over the past week. While its unclear why Apple is no longer selling Fitbit products through its retail channels, on the surface the move is similar to Apple’s decision to discontinue selling Bose headphones and speakers at its retail and online stores.

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Apple working to slim its iWatch via intermittent Bluetooth LE connection?

iWatch concept by Stephen Olmstead

iWatch concept by Stephen Olmstead

An Apple patent filing filed today suggests that Apple may be working on a way to make its long-rumored iWatch slimmer than existing offerings by reducing the size of the battery required.

One of the barriers to widespread adoption of smartwatches is that existing models are not exactly sleek. Technology lovers might be willing to put function ahead of form and put up with chunky devices, but the wider market buys on style first, technology second.

While the Bluetooth LE protocol used by existing smartwatches uses around half the power of classic Bluetooth (peaking at 15mA instead of 30mA), a constant connection in a device you won’t want to charge daily still requires a reasonably chunky battery. What Apple’s patent proposes is for an on-demand creation of a Bluetooth connection between two devices, one with radio capabilities (aka an iPhone), one without …  Read more

Nike launches more durable, Bluetooth 4.0 ‘FuelBand SE’, available alongside new apps on Nov. 6

Screen Shot 2013-10-15 at 8.03.48 AM

In line with my report from earlier this month, Nike has taken the wraps off of its brand-new Fuel Band. The FuelBand is Nike’s fitness tracking device that is worn around the wrist, and it has been popular (including within Apple’s upper ranks). The new version, officially called Nike FuelBand SE, makes improvements to the design that focus on color, durability, and connectivity. As I reported, the new FuelBand is more durable, more water-resistant, and connects to devices via Bluetooth 4.0 Low Energy (LE) technology:

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Nike schedules Oct. 15 event; more durable, battery-efficient FuelBand incoming

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Nike has scheduled a Tuesday, October 15th media event in New York City to discuss “the future of the digital world and physical activity.” Besides that, the company has been light on official details about what will be announced. However, we’ve been hearing about an upcoming Nike fitness/digital-related event for the past few weeks, and we are expecting a successor the popular Nike FuelBand fitness device to be announced. The event was originally planned for November, but perhaps the upcoming announcements from competitor Fitbit put pressure on Nike to move up its timeline…

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