The online Apple Store was taken down briefly for an update which sees Accessories given their own tab on the store homepage, appearing to the right of the recently-added Shop Apple TV tab … Read more
An Apple patent filing filed today suggests that Apple may be working on a way to make its long-rumored iWatch slimmer than existing offerings by reducing the size of the battery required.
One of the barriers to widespread adoption of smartwatches is that existing models are not exactly sleek. Technology lovers might be willing to put function ahead of form and put up with chunky devices, but the wider market buys on style first, technology second.
While the Bluetooth LE protocol used by existing smartwatches uses around half the power of classic Bluetooth (peaking at 15mA instead of 30mA), a constant connection in a device you won’t want to charge daily still requires a reasonably chunky battery. What Apple’s patent proposes is for an on-demand creation of a Bluetooth connection between two devices, one with radio capabilities (aka an iPhone), one without … Read more
In line with my report from earlier this month, Nike has taken the wraps off of its brand-new Fuel Band. The FuelBand is Nike’s fitness tracking device that is worn around the wrist, and it has been popular (including within Apple’s upper ranks). The new version, officially called Nike FuelBand SE, makes improvements to the design that focus on color, durability, and connectivity. As I reported, the new FuelBand is more durable, more water-resistant, and connects to devices via Bluetooth 4.0 Low Energy (LE) technology:
Nike has scheduled a Tuesday, October 15th media event in New York City to discuss “the future of the digital world and physical activity.” Besides that, the company has been light on official details about what will be announced. However, we’ve been hearing about an upcoming Nike fitness/digital-related event for the past few weeks, and we are expecting a successor the popular Nike FuelBand fitness device to be announced. The event was originally planned for November, but perhaps the upcoming announcements from competitor Fitbit put pressure on Nike to move up its timeline…