Apple targets for Apple Watch battery life revealed, A5-caliber CPU inside

applewatchbattery

Although Apple has said that the Apple Watch will need to be charged nightly, the company has not disclosed any details on how long the wearable’s battery will last. For the first time, people with knowledge of the Apple Watch’s development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets.

According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain. Running a stripped-down version of iOS codenamed SkiHill, the Apple S1 chip inside the Apple Watch is surprisingly close in performance to the version of Apple’s A5 processor found inside the current-generation iPod touch, while the Retina-class color display is capable of updating at a fluid 60 frames per second.

Apple initially wanted the Apple Watch battery to provide roughly one full day of usage, mixing a comparatively small amount of active use with a larger amount of passive use. As of 2014, Apple wanted the Watch to provide roughly 2.5 to 4 hours of active application use versus 19 hours of combined active/passive use, 3 days of pure standby time, or 4 days if left in a sleeping mode. Sources, however, say that Apple will only likely achieve approximately 2-3 days in either the standby or low-power modes…

Read more

Survey of Apple Watch purchase intentions suggests first year sales of 35M

apple-watch-survey

A Credit Suisse survey of iPhone 6/Plus owners found that 18% of them would ‘definitely’ buy an Apple Watch, with a further 11% saying they would probably buy the upcoming smartwatch, reports Business Insider.

A general rule of thumb when interpreting purchase intention claims is to count only those who say they will ‘definitely’ buy (some of them won’t, but that’s balanced out by the fact that some of the ‘probably’ and ‘maybe’ categories will). That would suggest around 35M sales in the first year …  Read more

Apple Watch launch expected in March, retail training set for mid-February

watch

Apple is finishing up work on the Apple Watch’s software, and sources familiar with the product’s development say that the device is currently on track to ship in the United States by the end of March. Apple previously said that the wearable product will ship in “early 2015,” while Senior Vice President of Retail Angela Ahrendts got a bit more specific by telling employees that the launch will occur in the “spring,” after the Chinese New Year…

Read more

Withings debuts Activité Pop smartwatch, brings an affordable splash of color to the original

Screen Shot 2015-01-05 at 2.27.26 AM

Withings announced its new Activité Pop smartwatch today during CES. While the original model will set you back $450, the new “Pop” version will only cost you $150. For that much lower price you’ll gain the same fitness-tracking functionality of the original, including compatibility with the Health Mate mobile app. Oh, and an eight-month battery.

A secondary hand on the face of the watch provides a simple way to quickly check how much of your daily exercise routine you’ve completed. The Activité Pop can measure many activities, from running to swimming, and even monitor your sleep cycle. It even has a silent, vibration-based alarm to help you wake up.

Read more

Fresh supply chain rumor reiterates Apple Watch headed for mass-production in January

apple-watch

A report by Taiwan’s United Daily News claims that Apple supplier Quanta will begin mass-production of the Apple Watch in January, echoing an earlier supply-chain rumor from September. It claims that the initial production run will be between three and five million units.

The report says that there have been ‘breakthroughs’ in yield issues, and that the company increased its production staffing from 3000 to 10,000 workers in the second half of the year, with further recruitment ongoing …  Read more

Sony reportedly plans to introduce style-focused e-paper smartwatch in 2015

apple-watch

A new Bloomberg report indicates that Sony might be preparing to produce a smartwatch that uses an e-paper display rather than a traditional LCD display. Not only will the display be made of e-paper, the report continues, but the entire wrist band as well. Could such a device take on Apple’s own smartwatch, set for release early next year?

E-paper, for those unfamiliar with the term, is the same low-power “electronic paper” display used in devices like the Kindle. It allows a display to be legible, even in direct sunlight, by reflecting light rather than emitting it like a standard LCD display.

Read more

Apple patents smoke detectors in iDevices that can call 911, activate sprinklers and locate building occupants

apple-smoke-detector

The Nest smoke detector may look decidedly old-fashioned if one Apple patent ever makes it into production. Apple has patented the idea of embedding smoke detectors into “electronic devices” and using those devices to provide a comprehensive response to a fire.

In response to detecting smoke with the smoke detector, the electronic device may issue an alert or take other suitable action. The electronic device may transmit alerts to nearby electronic devices and to remote electronic devices such as electronic devices at emergency services facilities. Alerts may contain maps and graphical representations of buildings in which smoke has been detected. Motion detectors and other sensors and circuitry may be used in determining whether electronic devices are being used by users and may be used in determining where the electronic devices are located. Alerts may contain information on the location of detected smoke and building occupants.

In other words, your Apple Watch, iPhone, iPad or Mac could detect smoke, alert you, alert other devices within range, activate sprinklers, call emergency services and use the fact that an iDevice is moving or in use to tell fire crews where in the building you and your family members are …  Read more

The Apple Watch may not be here yet, but the 3rd-party stands keep coming

composure

We may need to wait a while until we get our hands on the Apple Watch, the company still saying only “early 2015,” but that hasn’t stopped third-party companies getting their charging stands ready – and so far, they’re all looking good.

After last month’s ‘$60-80′ Dodocase stand, Rest has announced pre-orders for the $79 Composure Dock. Both products have taken the same approach of supplying a stand with a slot into which you insert the Apple MagSafe charger that will be supplied with the watch …  Read more

Fitbit moves from fitness band to true smartwatch territory with $250 Fitbit Surge

fitbit

With Apple Watch official and expected early next year, it’s likely too little, too late for Fitbit, but the company is finally moving beyond simple fitness bands to a fully-featured smartwatch in the form of the $250 Fitbit Surge.

The Surge is the company’s first device to display text messages on-screen, as well as the ability to control music on your iPhone. The move may explain rumored Apple plans to remove Fitbit from its stores (something which hasn’t yet happened), though these may also reflect the lack of Health app integration …  Read more

Will Apple hit a Valentine’s Day 2015 target for the Apple Watch’s release?

 

Screenshot 2014-09-24 10.42.08

You may remember Apple CEO Tim Cook teasing major new product categories for Apple to be released in 2014. Technically, that will happen with Apple Pay next month, Apple’s first foray into the mobile payments category, but it is far more likely that Cook had been focusing his teases on the Apple Watch. Earlier this month, Apple debuted the fashion and fitness-oriented smart watch to the same crowd that saw the debut of the iPhone 6 and iPhone 6 Plus. While the Watch was demonstrated, it is obviously not a finished product: it’s not shipping until “early 2015,” according to Apple.

How early in 2015? Nobody knows for sure, but a new profile from The Information says “that Apple would be lucky to ship it by Valentine’s Day.” At 9to5, we’ve been hearing similar whispers. Valentine’s Day is in February, and this could be a great target for Apple to try to hit for the Watch’s launch. That Hallmark Holiday isn’t as strong as a shopping season as the December holidays, but it is still a time that many people seek out expensive or fashionable gifts. So why not the Apple Watch Edition, too? Apple has done product launches around that timeframe before, releasing new iOS device storage capacities and pink-colored models on multiple occasions.

Valentine’s Day aside, the bigger picture here is that many signs indicate Apple missed its own 2014 launch target. As The Information says:

Read more

Guess Watches CEO pretends she welcomes the Apple Watch as she announces GUESS’s smartwatch plans

guess-top

If you’re the CEO of a watch company, you likely watched the announcement of the Apple Watch with a mixture of optimism and fear. Optimism because Apple just made watches cool again in a market where many people haven’t worn one for years. Fear because most of those who now have a renewed interest in watches aren’t going to buy yours.

Guess Watches CEO Cindy Livingston put a brave face on it with a letter welcoming Tim Cook to the watch industry (full version below) as she announced the company plans to make a smartwatch of its own …  Read more