Strategy Analytics Stories August 1
Strategy Analytics Stories April 28, 2016
Apple isn’t the only smartphone manufacturer seeing falling sales. New figures from Strategy Analytics show what the global smartphone market saw its first-ever year-on-year drop on sales, down 3%.
Linda Sui, Director at Strategy Analytics, said, “Global smartphone shipments fell 3 percent annually from 345.0 million units in Q1 2015 to 334.6 million in Q1 2016. It is the first time ever since the modern smartphone market began in 1996 that global shipments have shrunk on an annualized basis. Smartphone growth is slowing due to increasing penetration maturity in major markets like China and consumer caution about the future of the world economy.”
Apple’s fall was of course far more dramatic, iPhone sales down 18% year-on-year, with CEO Tim Cook blaming economic ‘headwinds’ – and Strategy Analytics’ numbers show that strong competition from Chinese brands forms a large part of those …
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Strategy Analytics Stories February 10, 2016
According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. But the latest figures also show that Android OEMs are gaining ground on the dominant Cupertino, California-based iPhone maker. Now, Samsung holds around 31% of the market and LG is next in line with 10%…
Strategy Analytics Stories January 28, 2016
We learned this week that Apple shipped 74.8 million iPhones globally during the recent holiday quarter, which is just slightly up from the 74.4 million shipped during the same quarter the year prior and just under the 75 million that analysts expected.
Today Strategy Analytics has released new data showing how Apple’s last two years of shipments compare to competitors like Samsung and Huawei. The data also breaks down how Apple’s global smartphone marketshare stacks up to those same competitors.
Strategy Analytics Stories July 22, 2015
New data from research firm Strategy Analytics shows that Apple’s introduction into the smartwatch market made a dramatic shift in both the overall size of the market and which companies are on top.
According to the firm’s data, Apple claimed a massive 75.5% of the global smartwatch marketshare in Q2 2015 with the launch of the Apple Watch in late April. It also shows that Apple’s entrance stole a huge portion of Samsung’s marketshare as the previous smartwatch market leader dropped 66 points from 73.6% marketshare to a single digit 7.5% … expand full story
Strategy Analytics Stories March 5, 2015
Research firm Strategy Analytics released its latest report today forecasting global Apple Watch sales and smartwatch marketshare for 2015. The firm’s predictions put Apple’s anticipated global smartwatch marketshare at more than half with 54.8% reached in 2015. Notably, that forecasted percentage is versus all other smartwatches combined competing with the Apple Watch.
While the report predicts that Apple will take the overwhelming majority of smartwatch sales this year, it predicts a relatively conservative number of units shipped globally in 2015 at 15.4 million. That forecast still beats the collective “other” group with a 12.7 million units shipped globally predicted.
To be clear, the firm is predicting that the as-of-yet unreleased Apple Watch will outsell the existing smartwatch market in 2015…