As the new Passbook feature available on iOS 6 starts to settle in the hands of more users, the sales of printed tickets may start to go down. MarketWatch reported this afternoon that Major League Baseball wants to phase out printed tickets all together and move to apps like Passbook to deliver tickets instead. The MLB tested this type of digital ticket sale with four teams during the last two weeks of the season. From the sound of it, results are better than expected.
Bob Bowman, CEO of MLB Advance Media, told MarketWatch that 1,500 e-ticket buyers, or 12 percent, bought their tickets using Passbook. He was shocked: “That adoption rate really floored us – there is no question our fans want digital tickets.” This has to be just what Apple wants.
Passbook offers benefits that paper tickets do not. Sure, there is nothing like having the paper ticket as a collectors item, but the benefits of a digital version may seem worth it to some. Bowman explained, “Fans can use the tickets, forward them to a friend, resell them, or even donate them to charity – and they never get lost or left at home.” Fans can also purchase a paper ticket, leave it at home, and use their ticket via Passbook instead. Read more
Much like in the weeks leading up to the iPhone 4S launch in early October 2011, European carriers are preparing for the expected Sept. 12 introduction of the new iPhone with pre-order tickets now available through various carriers. As noted by reports from German website iPhone-ticker.de, Deutsche Telekom will offer pre-order tickets to interested customers through its distribution partners starting today. The tickets will offer a first-come, first-serve basis for the new iPhone with express delivery of the device to ticket holders on the first available day. Carriers are clearly preparing for the launch of Apple’s next-gen iPhone. Not that we need additional verification, as the most recent reports once again confirm a Sept. 12 unveiling and add the device could actually be available for pre-order on the same day. Last year, Vodafone and other carriers quickly followed Deutsche Telekom by offering iPhone pre-order tickets.
During its Worldwide Developers Conference keynote, Apple demoed a new app called “Passbook” with its unveiling of iOS 6. The app allows you to manage boarding passes, movie tickets, store cards, and other passes that have QR codes, barcodes, or visual, scannable codes. Scott Forstall demonstrated how the feature is integrated into the iOS 6 lock screen by allowing cards or tickets to be displayed when—for instance—walking by a movie theatre. The cards are also live, so things such as boarding passes or show tickets will update live with cancellations or show times.
Forstall noted that Apple would make templates available to developers to make it easy for companies to offer their cards and tickets through Passbook. Apple’s press release described the app:
Apple announced this morning that its 2012 Worldwide Developers Conference is set to take place June 11 at the Moscone Convention Center, but the event’s $1600 tickets are now listed as sold out within two hours of going live. In 2010, it took roughly a week for tickets to sell out, and last year it took about half a day. Tickets were limited to one per person, or five per organization, and are non-transferable and non-refundable.