Opinion: Seven reasons why the IBM partnership could be a pretty big deal for Apple

apple-ibm

Wall Street seemed pretty unmoved by Apple’s announcement of its partnership with IBM, the pre-market share price barely twitching, and analysts pointing to the high level of existing iOS usage in the enterprise sector, suggesting that only trivial gains would result.

Part of the reason for that impression is the hype Apple has given to the penetration level of  iOS devices in enterprise. Back in January, Tim Cook described the numbers as “unbelieveable,” stating that the iPhone is used in 97 percent and of Fortune 500 companies and the iPad in 98 percent.

It doesn’t sound from these impressive figures that there’s much room for growth. But I think the reality is somewhat different …  Read more

Parallels Access remote access app jumps from iPad to iPhone, gains Finder-like functionality

PAX2_iPhone_5s_Horz_SpaceGray_AppSwitcher

The name Parallels is synonymous with software for running the Windows OS on a Mac, but over the past couple of years, the company has turned into so much more. Last year, we reviewed Parallels Access, an application for the Apple iPad that allows the iPad to serve as a conduit for remotely accessing either a Mac or Windows machine. In our review, we noted how blown away we were with the speed and performance of Parallels Access. The software makes accessing and using a computer via the iPad’s touchscreen a breeze, and it provides a huge convenience factor for those times when you need to access something on your home computer but do not have the machine with you.

The application is far and above other remote desktop client applications because of its integration with iOS, OS X, Windows, its speed, and its overall reliability. Parallels Access utilizes gestures, iOS’s native keyboard with autocorrect and editing, “SmartMagnification” and “SmartTap” to make the computer feel responsive and alive on the iPad’s display. The application allows you to use your Mac swiftly and connects over the internet. Now, Parallels is bringing the Parallels Access experience to the smaller screen of the iPhone. In some ways, since it is not a computer replacement like an iPad is for some people, the iPhone feels like a more logical device for using Parallels Access…

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Apple’s annual Back to School promotion likely kicking off at end of June

Retro Apple Store Back to School display

Retro Apple Store Back to School display

Apple could be planning to launch its annual Back to School sales promotion within the next two weeks. Apple Stores, according to several employees, will be changing the front of store glass window displays overnight on June 30th. This is the usual timeframe in which Apple launches a promotion to boost Mac, iPad, and iPhone sales in anticipation of the new school year in the fall.

Last year, the Back to School promotion consisted of $100 App Store gift cards for Mac purchases and $50 cards for iPad and iPhone purchases by students with their Student IDs. Of course, this June 30th window change could be connected to another promotion or a new product, but based on the timing, the Back to School program being in the wings seems most likely.

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Slingshot app lets you share your iOS screen with others on any platform

Slingshot-iOS-app-01

I’ve written about apps from Squirrels in the past. It makes the AirParrot and Reflection apps that let you mirror your Mac or PC screen to an Apple TV or your iPad, iPhone, and iPod touch screen to a Mac or PC. Today it’s launching a new product that utilizes technology from both of those previous apps called ‘Slingshot.’ The cross-platform apps let you share your iOS screen with others on iOS, Mac OS X, Windows, or Android, and provides some slick collaboration tools in the process: Read more

Opinion: Why the upgrade cycle means the ‘Apple tax’ is lower than it seems

Photo: mashable.com

Photo: mashable.com

I’m sure most of us have at some point had Windows- and Android-using friends ask us why we pay the ‘Apple tax’ – the price difference between an Apple product and what they perceive to be an equivalent competitor product.

A large part of the answer, of course, is that the competitor product isn’t equivalent at all. You can’t compare a MacBook with its premium materials, build-quality, high-spec components, screen quality and aesthetics with a low-end Windows laptop with plastic casing, low-spec innards and cheap and cheerful display. No more than you can compare an iPhone with a budget ‘droid. When you do genuine like-for-like comparisons with truly equivalent products, the Apple premium shrinks considerably.

But to get an accurate idea of the effective purchase cost, you also need to take into account both the replacement cycle and resale value …  Read more

Opinion: Will the next Mac mini be a lot more mini than ever before?

mini

When it first launched in 2005, the Mac mini was almost unimaginably small. The original aim of the machine was to convert owners of desktop Windows machines. Because those people already owned monitors, keyboards and other peripherals, selling them just the computer itself would enable them to switch to Mac for far less than the cost of buying an iMac.

The typical Windows desktop box of that era looked like this:

windows

A system unit that measured just 6.5 inches square and only 2-inches thick was an incredible feat of engineering. Today, however, it looks rather less impressive …  Read more