In 2023, Samsung broke Apple’s 20-year streak of winning first place in the American Customer Satisfaction Index for personal computers by forcing a tie. This year Apple has returned to ruling the category while HP won second, knocking Samsung down a notch.
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In addition to revealing the latest customer satisfaction for smartphones, the 2024 ASCI study reveals how Americans feel about their wireless carrier. In an interesting twist, AT&T beat out T-Mobile and Verizon to claim the top spot again for major carriers. However, a value MVNO carrier handily beat them all.
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The American Customer Satisfaction Index (ACSI) released its latest report on how consumers feel about their smartphones. After just edging out the competition last year, Apple’s iPhone has lost its title as the sole winner of the study.
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In last year’s American Customer Satisfaction Index, Apple and Samsung were neck-and-neck at 80%. In this year’s results, released today, Samsung has retained last year’s score while Apple has just edged ahead at 81%.
Apple moves up 1% to take sole possession of the industry lead at 81, just ahead of Samsung, unchanged at 80. Lenovo’s Motorola recedes 3% to 77, as does HTC (75), while LG remains at 74. Microsoft Mobile, with both Nokia- and MS-branded phones, dips to 74, followed by the smaller manufacturers, which edge up 3% to a combined score of 73.
Despite Apple winning out in overall satisfaction across models, it didn’t quite manage the top spot when it comes to specific models …
Analysis firm IDC today put out its projected numbers for PC growth in Q4 of 2014, and these results are better than projected. IDC initially predicted that unit sales for PCs would fall 4.8% year-over-year in Q4, but, instead, the market only fell 2.4%. While the decrease in growth is not as weak as expected, IDC still notes that 2014 is the third consecutive year of slow-down in the PC market. Many analysts have attributed the lack of recent growth to the uptake in purchases and usage of both tablets and large-screen smartphones…
Apple has once again retained its top spot in the annual American Customer Satisfaction Index in the personal computers category – though three points down on its 2013 score. Apple has now held top billing for eleven straight years.
The ASCI continues to lump computers and tablets into the same category, so the scores reflect satisfaction with both Macs and iPads. Scores reflect customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty …
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The Boston Consulting Group’s annual list of the world’s most innovative companies has again named Apple as the leader of the pack, a position it has held since the survey began in 2005.
The list is based on a survey of 1500 senior execs across a range of industries, with five criteria applied:
The report singles out five factors that lead to strength in innovation: senior-management commitment, the ability to leverage intellectual property, customer focus, innovation portfolio management and well-defined and governed processes.
BCG also created a second list of up-and-coming companies that it feels to be innovative without having yet hit the big time. These companies include Groupon, Pinterest, Spotify, Rakuten, Netflix, Alibaba, Xiaomi Tech and WhatsApp.
Back in March, Apple retained the top spot in the JD Power phone satisfaction survey, also for the 9th year running, and earlier this month did the same for PCs in the American Customer Satisfaction Index for the 10th year in a row.
The American Customer Satisfaction Index saw Apple take the top spot in the personal computers category for the 10th year running, with its score of 87 a full eight points higher than the industry average. Apple, which scored one point higher than last year, has topped the ranking since 2004.
The ACSI includes tablets in its ‘PC’ category, so the scores reflect both Mac and iPad. Factors feeding into the scores include customer expectations pre-sale, perceived quality, perceived value, customer complaint incidents and customer loyalty.
The iPhone took the top slot in the JD Power customer satisfaction survey for the ninth consecutive time back in March, and both iPhone and iPad even managed to beat Samsung on its home turf of South Korea.
The American Customer Satisfaction Index is out today with its September report for appliances, computers, televisions and video players/recorders. Not surprisingly, Apple is able to maintain its lead among personal computers despite a drop of 1-point to 86 over previous reports. While the report noted Apple continued to lead the category by a margin of 5- to- 9 points, Apple’s lead is slightly smaller than previously, according to the report, “due to an across-the-board customer satisfaction increase for Windows-based computers.” Apple’s score comes as the PC industry as a whole gains 2.6-points and hit all-time high satisfaction score of 80.
Skipping past HP, Acer and Toshiba, the aggregate of smaller PC makers (including tablet producers Samsung and Amazon) improves customer satisfaction by 4% to 80 while simultaneously gaining market share at a pace that outstrips even Apple… “What may be occurring is that the defection of the least satisfied customers of traditional PC brands such as Dell, HP and Acer to Apple and other smaller tablet makers actually may be boosting customer satisfaction for all,” says Fornell. “The companies that lose market share will maintain their most loyal and happy customers, while those who migrate to other companies in search of new products are more pleased as well.”
