colette

We’ve already seen how Apple is presenting the upcoming Apple Watch, which it calls its most personal device yet, as not just another technology device but also a piece of jewelry that the fashion world will be proud to embrace.

9to5Mac has now learned from internal hiring documents that Apple is recruiting retail candidates this month with “a fashion or luxury background” suggesting Apple is preparing to deliver some changes to its retail stores in time for the Apple Watch’s early 2015 debut. With former Burberry CEO Angela Ahrendts leading Apple’s retail efforts and the Apple Watch set to transform the Apple Store into a jewelry store, what could a potential Apple Store makeover include?
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Several users on Instagram and Twitter have captured photos of the Apple Watch on display at French retailer Colette just ahead of Paris fashion week, where members of Apple’s design team have been spotted in the past few days. The Colette store, located at 213 rue Saint-Honoré in the 1st Arrondissement of Paris was hidden for most of the day according to an Instagram user who lives across the street.  Colette is a French “brick-and-click” clothing and accessory retailer. The three floor 8,000 square feet (740 m2) concept store contains an exhibition space, bookshop, and a “water bar” serving more than 100 brands of bottled water.

Earlier today the retailer teased a “one day only experience” in collaboration with Apple.

It seems likely that the watch will get its first public preview tomorrow during the event, though whether people will actually be allowed to go hands-on with the device is unknown. The opportunity seems unlikely given that at its official unveiling just a few weeks ago, members of the press were only allowed to see hardware displaying screenshots of static interfaces, not working models.

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Update: Both relevant photos have since been removed from Instagram.

Following a report earlier today that Apple and French fashion retailer Colette were teasing a one day in-store experience, there’s now more evidence the collaboration might be for Apple’s upcoming Apple Watch. It appears that Apple’s design team could also be headed to the event or at least to the same city, lending more weight to the idea that Apple Watch is about to get some stage time during Paris Fashion Week.
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