Rumor has it Apple’s media event tomorrow will have a strong education focus, something that seems even more likely with the recent iBooks 3.0 leaks. Of course, the fact that Apple is about to unveil its lowest priced iPad has also lead to talk that students and education might be the target audience during the iPad mini’s unveiling. TNW reported first that Apple’s event would focus on educational content—specifically iBooks. We have also independently heard that educational content is being prepared for tomorrow’s presentation.
Today, Bloomberg Businessweek backs up those reports by adding that “Apple executives plan to make a point of highlighting the iPad’s educational capabilities at tomorrow’s event.” The report cited sources familiar with the preparation of tomorrow’s events, and it noted that Apple has “realigned its education sales force to emphasize iPads.” While most analysts seem to agree iPad mini will help Apple continue to dominate the education tablet market, one thing they can’t agree on is price.
We know Apple has had a lot of success pushing iPads in education, and during Apple’s Q3 conference call, CEO Tim Cook said the company would continue to be “very aggressive”. Apple’s iPad 2 sales in the K-12 market doubled y-o-y in Q3 thanks to a price drop to $399. In Q2, Apple said it sold about a million iPad units to the United States education market. With Apple’s upcoming iPad mini announcement possibly bringing an even lower price point for iPads in education, Amazon is announcing its plans today to get Kindle tablets into schools.
Reuters reported today that Amazon is launching a service, called “Whispercast”, aimed at allowing schools to easily deploy and manage multiple kindle devices:
According to several local media reports, including the one above from ABC 10News, the San Diego Unified School District recently purchased almost 26,000 iPads at a cost of over $10 million. The order, which will put iPads in approximately 340 classrooms for around $370 each ($30 off retail per unit), is the largest iPad rollout for a K-12 school district, and it will benefit children from fifth-grade to high school. SD Unified will also buy support and app packages, which likely explains the $15 million purchase reported by news outlets. 10News said some have questioned the district’s decision:
Some have questioned SD Unified’s purchase of $15 million worth of iPads for 340 classrooms. One 10News Facebook fan wrote: “I’m so confused. I thought we couldn’t afford to even pay the teachers, how can they afford 26,000 iPads???… 10News learned the district is paying for the iPads through Proposition S funding. The measure, passed in 2008 by 69 percent of the vote, specifically sets aside money for “up-to-date classroom technology.”
Apple began its full assault on education when it launched the iPad a few years ago. The iPad offers students apps and books that are used in the classroom to help students raise their test scores. While it is still on the way to seeing a larger adoption, Apple also introduced iBooks in January to help more in education, but how effective is the iPad in student learning?
To put some numbers behind the education work Apple is doing, The Loop profiled a report based off a study done throughout a Maine school district that indicated the iPad is improving kindergartner’s literacy scores.
The school district in Auburn, Maine assigned 16 iPads to a classroom of 16 kindergartens over a 9-week period. A total of 236 students were given literacy test before the 9-week testing period for the iPad began. Over the 9 week period, 129 students were taught using an iPad, while 137 students were taught the old fashion way. The school district found that students using an iPad out-performed students not using an iPad in every literacy test by a significant margin.
Principal Sue Dorris told how the iPad benefited the kindergartners in her school, “We are seeing high levels of student motivation, engagement and learning in the iPad classrooms.” Ms. Dorris also told of how they use apps to specifically target a child’s needs, “The apps, which teach and reinforce fundamental literacy concepts and skills, are engaging, interactive and provide children with immediate feedback. What’s more, teachers can customize apps to match the instructional needs of each child, so students are able to learn successfully at their own level and pace.”
Apple created a new section on its website dedicated to the enhanced iTunes U service that was updated during last week’s education announcement. The new web-based resources available at www.apple.com/support/itunes-u contain a wealth of information and how-to topics for educators to implement the new iTunes U digital features into their workflow. Specifically, training course are available for iTunes U Public Site Manager and iTunes U Course Manager, as well as various guides on publishing on iTunes U. Educators and students can also learn about creating different types of educational content, such as audio recordings, video clips, and interactive presentations.
Apple’s education event is underway at New York City’s Guggenheim Museum, where Eddy Cue, the company’s vice president of Internet Software and Services, told the audience how Apple is “going to help teachers reinvent the curriculum.” Noting that Apple has seen 700 million downloads from iTunes U, Cue took the wraps off a brand new free software for the iPhone, iPad and iPod touch. Aptly named iTunes U, the app makes it “simple for anyone to take courses anywhere.”
Indeed, adorned with the beautiful mahogany bookshelf graphics, the app is akin to iBooks in many respects. It is aimed at teachers and supports many interesting features, including the ability to customize topics, provide students with office hours, post messages to the class and give assignments. With this app, content can be downloaded for later consumption or streamed directly to students on-demand. More information is available after the break and at Apple’s freshly updated web site.
Apple’s education event is underway at New York City’s Guggenheim Museum where the company announced the “iBooks 2″ app, a major new version designed to help integrate the iPad into school curriculum. That was Apple’s first highlight of the event — reinventing textbooks. We have been given some interesting metrics, and now Schiller unveiled “iBooks Author.” It is a new (and free!) Mac app for authoring e-books.
“Authors are going to love to use iBooks Create to create not only textbooks, but any kind of book,” said Schiller. Roger Rosner, Apple’s vice president of Productivity Software and iWork took the stage to give an interesting demonstration. Upon choosing one of the templates that ship with the program, users can begin adding their own photos, movies, text and multi-touch widgets in a fashion similar to the Pages program.
The iBooks Author reflows text dynamically, WYSIWYG-style, as you drag page elements around. It also supports Microsoft Word format, and the app is clever enough to automatically create sections and headers and lay out the pages automatically when you drop a Word document onto the chapter. Additional tidbits are available after the break.
Apple’s education event is underway at New York City’s Guggenheim Museum, where Phil Schiller, the company’s vice president of worldwide marketing, provided an update on key metrics related to Apple’s education business. Remarking that the United States “is not at the top of industrialized nations,” Schiller said: “If you’re a freshman, you only have a 70 percent chance of graduating.”
After playing a video that outlined the problem with U.S. education today, Schiller said “no one person or company” could fix it all. Apple, of course, will try. The basis for such an ambitious undertaking, of course, is the iPad, which Schiller said was No. 1 on kids wish lists this holiday season. The goal is to help integrate the iPad into the curriculum.
However, the iPad is already strong in education. Here are some interesting metrics:
With Apple’s entrance into the digital textbook space expected to take place tomorrow at its media event in New York City, a 1996 Steve Jobs interview from Wired gives us a glimpse into how the CEO viewed the potential for technology to transform education. Specifically, Jobs claimed the problems facing education were sociopolitical issues and unions, something he said “cannot be fixed with technology.” Jobs also discussed a new model for education in the interview, well over 10 years before his concept of free textbooks on iPads was revealed in Walter Isaacson’s Steve Jobs bio.
Here’s an excerpt from the Wired interview:
I used to think that technology could help education. I’ve probably spearheaded giving away more computer equipment to schools than anybody else on the planet. But I’ve had to come to the inevitable conclusion that the problem is not one that technology can hope to solve. What’s wrong with education cannot be fixed with technology. No amount of technology will make a dent.
It’s a political problem. The problems are sociopolitical. The problems are unions. You plot the growth of the NEA [National Education Association] and the dropping of SAT scores, and they’re inversely proportional. The problems are unions in the schools. The problem is bureaucracy.
As Wired pointed out, with Apple’s forthcoming push into education, the bureaucracies of teacher’s unions Jobs spoke of will likely be replaced with political issues facing state curriculum boards and standards requirements. According to special education policy researcher Sherman Dorn, the GarageBand for eBooks rumor could face hurdles, as Apple must meet strict standards required for technology used by federal governments (viaWired):
In the Wired interview, Jobs goes on to discuss a new model for education that would be similar to startups in the tech industry. Jobs imagined a world where parents are given a $4,400 voucher per year to pay for school. The result, “People would get out of college and say, ‘Let’s start a school.’ You could have a track at Stanford within the MBA program on how to be the businessperson of a school.” Jobs explained:
The iPad is taking a lesson from the iPod and beginning to seize a place in US schools, some of which are beginning trials to test the efficacy of providing the Apple tablets to kids, even while New York City orders thousands of iPads for its schools. Expand Expanding Close
COMPUTERWORLD: Fresh research from the Reynolds Journalism Institute (RJI) offers us a few insights into the behavior of iPad users, suggesting the device may well diminish newspaper print sales in future. Overnight reports also confirm weve been on track with our predictions for the iPad 2.0, which, it appears, will indeed host cameras front and rear.
