Gold Stories May 10, 2015

Gold Stories April 21, 2015

Beyond a unique sales process and exclusivity to select stores, even returning the Apple Watch Edition will have its own special process. Bringing the 18-karat gold Apple Watch Edition back to an Apple Store for a refund will require the device to be scrutinized under micro-inspection by Apple Store staff, according to sources. While the return process itself is unique, the return timeframe will be the standard 14 days like most of Apple’s other products…

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Gold Stories April 20, 2015

Following an Apple Watch with gold link bracelet, an exclusive combo that Apple isn’t offering to consumers, surfacing on the wrist of designer Karl Lagerfeld, today Beyonce is flaunting the same model at Coachella, as shown in these images posted to her website.  expand full story


Gold Stories April 10, 2015

In addition to opening pre-order sales for the upcoming Apple Watch and launching the new 12-inch Retina MacBook, Apple has refreshed its Beats Solo2 wireless headphone lineup with three new color options: gold, silver, and space gray to match your iPhone, iPad, new MacBook, or Apple Watch… expand full story

Gold Stories April 3, 2015

To go along with the premium $10,000 and up pricing of the 18-karat gold Apple Watch Edition, Apple will charge up to $999 for the Apple Watch Edition’s AppleCare+ Protection Plan, 9to5Mac has learned. The Apple Watch Edition notably has very different AppleCare coverage from other Apple Watch models, coming with two years of 24/7 support and a special setup hotline right out of the box. AppleCare+ will add a third year of technical support and support for up to two incidents of accidental hardware damage. More affordable AppleCare+ coverage will also be offered for the aluminum Sport and stainless steel standard models, which will cost $59 and $79 respectively, adding a second year of technical support to the included one year, plus support for up to two incidents of accidental hardware damage…

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Gold Stories March 29, 2015

While Apple will offer extensive in-store sales and try-on experiences in Apple Stores, the company will also allow customers to virtually try on an Apple Watch or Apple Watch Edition and receive setup support, according to sources. Prior to purchasing either of two higher-end Apple Watches, customers will be able to video chat with an Apple Online Store representative who will personally try-on and model Apple Watch collections and band combinations. Additionally, as we noted in our prior article about Apple Watch Edition sales perks, Edition customers will be able to have a “personalized pre-sales experience” either over phone or online chat…

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