iPads

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As expected, FAA permits use of electronic devices during all phases of flight

Ben Lovejoy Oct 31 2013 - 7:26 am PT

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As first intimated back in March and pretty much a done deal in September, the FAA has confirmed that use of portable electronic devices by airline passengers will be permitted from gate to gate. Cellular devices must be in flight mode throughout, and you cannot make voice calls, even via Wi-Fi.

The ruling only gives the go-ahead to airlines, so there’s no saying when individual airlines might start applying the policy, but it’s unlikely to be before next year.

One uncertainty remains: the FAA says that approval is for ‘lightweight’ devices and gives examples, but doesn’t actually specify a weight.

Once an airline verifies the tolerance of its fleet, it can allow passengers to use handheld, lightweight electronic devices – such as tablets, e-readers, and smartphones—at all altitudes

It’s not immediately clear whether the permission includes laptops. Given the rather thin line between a lightweight laptop and a tablet, not to mention the difficulty non-technical cabin crew would have distinguishing a tablet with keyboard accessory from a laptop, this seems something of an oversight. Perhaps the rules should allow anything with an ‘Air’ in the name …

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Guess? exec says company saw immediate improvements after implementing iPads in stores

Jordan Kahn Dec 17 2012 - 9:31 am PT

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Business Insider pointed us to an interview on OpenForum with the Guess? CIO Michael Relich. The clothing retailer implemented iPads for merchandising in 2010, and it has since installed iPads in stores, started accepting credit card payments via iPod touch, and even started supplying extra iPods instead of cash registers to stores during the busy holiday seasons.

Well our buyers saw an improvement immediately. Instead of just seeing a number on a spreadsheet, our iPad app allowed them to see the specific coat, pant or dress accompanied by a photo and where it was selling. Suddenly, they were going into stores with a lot better idea about what to do and how to act to improve the store. 

For shoppers, our engagement went through the roof after we installed iPads in the stores. People instinctively go up to the device and use it to find out-of-stock merchandise or track their loyalty program points. We’ve gotten great feedback.

Well I believe that cash registers will go away and will be replaced by iPads or iPod touches. We currently use an iPod touch in stores for credit-card transactions, similar to the Apple store…

You can check out the full interview here.