The Apple ecosystem is a large part of why I stick to an all-Apple line-up for my laptops, tablet and phone. iCloud is key to that, of course, providing seamless backup and syncing between devices.
Whether it’s my calendar, contacts, reminders, notes, ebooks or Safari bookmarks, all are available on all devices within a minute or two of me updating any of them. Documents I create in Pages, Numbers or Keynote are again available from any of my devices providing I choose to store them on iCloud. As I pay the extra for iTunes Match, I’m also able to stream any of my music from any device.
In some respects, Apple clearly takes the cloud seriously. It has invested massively in expanding its network of data centers, including a $1B investment in Reno, expansion in Maiden and new data centers as far afield as Hong Kong and the Netherlands. Yet, central as it is to the ecosystem, iCloud still feels a bit like it deserves the tag Steve Jobs famously applied to Apple TV: a hobby …
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