It was revealed last October that Apple would be sponsoring this year’s Met Gala, with Jony Ive serving as a co-chair of the event. Now, Ive, along with Tim Cook, has sat down for an interview with fashion outlet Vogue. In the interview, the two Apple executives discuss the company’s recent foray into the fashion industry, the spaceship-like Campus 2, and more.
Jony Ive Stories February 17
Jony Ive Stories January 20
Jony Ive Stories December 20, 2015
Update: We’ve updated the 60 Minutes Apple episode via Vimeo at the bottom
As expected, this weekend’s episode of 60 Minutes on CBS was chockfull of Apple news and anecdotes. Retail chief Angela Ahrendts, design head Jony Ive, CEO Tim Cook, and many more all joined host Charlie Rose to discuss a wide range of topics, including encryption, terrorism, design, retail, and much more…
Jony Ive Stories December 18, 2015
Jony Ive Stories December 17, 2015
Jony Ive will give a rare look into Apple’s secret design studio in Cupertino this coming Sunday, December 20th. Ive will lead Charlie Rose through the secret design study for his popular show 60 Minutes on CBS. In addition to a tour of the design lab, Rose will also get a “first look at Apple’s store of the future” from retail chief Angela Ahrendts.
Jony Ive Stories December 8, 2015
Like many this morning, my first reaction to Apple’s Smart Battery Case was … what the heck? Albeit not expressed in those exact words. Seth tweeted that it seemed to be evidence that Jony Ive has left the building.
My colleague Jeremy has addressed the battery case specifically, but I think there’s a broader issue here. Apple claims to sweat the details when it comes to the design of its devices, and – a few grumbles aside – I think that’s a legitimate claim on the aesthetic front. It does go to obsessive lengths when it comes to making its devices as visually pleasing as possible. One part of that obsession is making iPhones as thin as it can.
But, to my mind, the company has an almost schizophrenic attitude here. It goes to all that trouble to make the phones as slim and sleek as humanly possible, yet it knows full well that the first thing the vast majority of owners do when they take delivery is to slip the phone into a case. Those cases substantially increase the thickness, and hide the design.
Which brings us to problem two … expand full story