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Six 'Lytro' stories June 2013 - March 2017
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Analyst: Higher iPhone 8 price to help control high demand for new camera features & design, offset BOM

Avatar for Greg Barbosa Mar 27 2017 - 1:28 pm PT
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A new analysis shared today by Business Insider from JP Morgan’s Rod Hall shows further proof that an iPhone ‘supercycle’ is imminent. A larger than normal amount of users on older generation models are expected to finally upgrade to Apple’s newest device later this year.

In Hall’s analysis today, he believes the new iPhone 8 is expected to have a higher price point helping to curb some of the device’s inevitable high demand. Hall believes features like wireless charging, a larger display, and improved camera tech will convince those lagging behind to finally upgrade.


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9to5Toys Last Call: iPad Pro 12.9″ 128GB Wi-Fi + Cell $860, MagSafe 2 Adapter $27, Cable Modems from $30, more

Avatar for Justin Kahn Apr 12 2016 - 9:36 am PT
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Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Last Call Updates:

Stay online when the power goes out with the APC Back-UPS Power Supply for $20 (Reg. $30)

[tweet https://twitter.com/9to5toys/status/719937491579637760 align=’center’]

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Apple 12.9-inch iPad Pro 128GB Wi-Fi + Cellular in all colors: $860 shipped (Reg. $1,079)

Daily Deals: Apple 60W MagSafe 2 Power Adapter for 13-inch MacBook Pro $27, more

Save $120+/yr. by owning your cable modem: refurb Motorola DOCSIS 3.0 options from $30 shipped

Apple’s latest 256GB Retina MacBook Pro: $1,200 (Reg. $1,499) – $99 less than list price of 128GB model

Apple 12-inch MacBook w/ Retina display 1.2GHz/8GB/512GB: from $1,250 w/ .edu

What if I told you that you could get a great Apple Milanese Loop knockoff for a tenth of the price ($16 Prime shipped)?

Apple Watch 42mm Space Gray Milanese Loop Band + Aluminum Dock: $27 Prime shipped (Reg. $35)

App Store Free App of the Week: Cut the Rope Time Travel for iPhone and iPad goes free for the very first time (Reg. $1)

Anthill for iOS drops down to its lowest price in years: $1 (Reg. $2)

Apple’s Pay Once & Play 50% off iOS game sale: Transistor, Brothers, Rules!, Implosion, Radiation Island, more

Brothers A Tale of Two Sons iOS puzzle-adventure game gets its first price drop: $2 (Reg. $5)

Apple offers Day One 2 iOS journal app for free ($10 value)

MORE NEW GEAR FROM TODAY:

Smartphone Accessories: Lumsing Wireless Bluetooth Audio Stereo Receiver Adapter $17 Prime shipped, more

MORE DEALS STILL ALIVE:

Twelve South brushed metal HiRise Apple Watch stand: $40 Prime shipped (Reg. $50)

Philips Hue discounted bundles: 4-pack A19 white & color bulbs (2nd gen) $199 shipped (Reg. $240), more

NEW PRODUCTS & MORE:

You probably won’t own Lytro’s new 755MP Cinema Camera but you’ll enjoy its benefits

Apple reportedly building secret research team to develop virtual and augmented reality tech

Avatar for Greg Barbosa Jan 29 2016 - 10:13 am PT
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<a href="http://9to5mac.com/2016/01/05/speck-pocket-vr-viewer/" target="_blank">Speck’s VR solution on the iPhone</a>

During this week’s earnings call, Apple CEO Tim Cook answered a question on virtual reality by saying “I don’t think VR is a niche…It’s really cool and has some interesting applications.” It looks like Cook’s statements have some background to them. According to a new Financial Times report, Apple had reportedly been prototyping VR headsets in the past under Steve Jobs in the mid-2000s, but the project was eventually abandoned once the technology was found to still be immature. With new acquisitions and a dedicated VR team, the effort is said to be once again a new focus.


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Apple patents image technologies for security, artificial depth photography, more

Avatar for Zac Hall Dec 3 2013 - 9:28 am PT
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Apple is steadily focused on enhancing and innovating the camera system on its hardware, the iPhone in particular, and the tea leaves unsurprisingly suggest we should expect further progress in iPhotography.

The U.S. Patent and Trademark office recently granted Apple a patent entitled ‘producing stereoscopic image,’ as noted by AppleInsider, which describes a process in which two similar images are intelligently combined to create an artificial sense of depth within the photo.

The camera system on the latest iPhone hardware already supports a number of algorithm-driven features such as HDR (high dynamic range) photography in which an over exposed and under exposed image are matched together to produce a greater dynamic range of lighting.

Just last month, the company was awarded a patent describing a Light Field camera with the ability to refocus images already captured hinting at which photography advancements we should anticipate in future hardware.
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Camera patent granted to Apple reflects Steve Jobs’ promise to “reinvent iPhone photography”

Avatar for Ben Lovejoy Nov 26 2013 - 5:51 am PT
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The same photograph with the focus point changed retrospectively (image: lytro.com)

A patent granted to Apple today for a Light Field camera – a camera with zero shutter delay and where the focus point can be changed after taking the photo – covers the precise technology Steve Jobs told biographer Walter Isaacson he wanted to use to “reinvent photography.”

He had three things that he wanted to reinvent: the television, textbooks and photography.

Jobs met with Lytro CEO Ren Ng in the summer of 2011, was shown a demo of the company’s Light Field camera and said that that he wanted the company to work with Apple … 
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Lytro launches WiFi-connected iPhone app to share photos on-the-go

Avatar for Mark Gurman Jun 19 2013 - 12:28 pm PT
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Lytro, the company behind the light-field camera system by the same name, has launched an iPhone and iPod touch application. The app connects to the Lytro Camera via a WiFi connection to allow Lytro camera users to easily sync photos from the camera to the iOS device.

Using the technologies in an iOS device, users, via the app, can then share their photos via social networks such as Twitter and Facebook. Because iOS devices have built-in text messaging and email capabilities, Lytro photos can be shared instantly via those mediums as well.


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