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In 2008 Steve Jobs introduced the first ultra-thin, lightweight MacBook Air by dramatically sliding it out of an inter-office envelope. The idea of a dramatically thin, lightweight, and fully functional laptop continues on.

MacBook Air M3 15-inch deals

The MacBook Air is “the default Mac” – the one you should buy if you’re not sure which model you need.

History

The MacBook Air was launched in 2008 as a premium 13-inch model, billed as the world’s thinnest laptop. It was dramatically revealed by Steve Jobs sliding it out of an office envelope.

In 2010, it was joined by an 11-inch model. By 2011, that had become the entry-level MacBook, replacing the plain MacBook in the lineup. Its combination of affordability, portability, cuteness, and suitability for most people’s computer usage saw it become a hugely popular machine with everyone from students to senior business execs.

The 11-inch MacBook Air was discontinued in 2016, leaving only the 13-inch models.

In 2018, we saw the first major update to the then-elderly design. This gave the machine a Retina display, Touch ID, USB-C ports along with a design refresh with smaller bezels, a slimmer form factor, and lighter weight.

In 2020, the MacBook Air was one of the first three machines to make the switch from Intel processors to Apple Silicon in the form of the M1 chip. In 2022, it was joined by an M2 model.

MacBook Air Specs

The 2020 M1 MacBook Air is powered by an 8-core Apple M1 chip, comprising four performance cores and four efficiency cores. It’s available in two almost-identical versions, one with an 8-core GPU, the other with a (chip-binned) 7-core one. The machine is available with either 8GB or 16GB of unified memory. SSD storage options are 256GB, 512GB, 1TB, or 2TB.

The 2022 M2 MacBook Air has a 10-core GPU option, up to 24GB of unified memory, and up to 2TB of SSD storage.

Pricing

M1 MacBook Air (2020) pricing starts at $999 for the 7-core GPU with 8GB unified memory and 256GB SSD.

M2 MacBook Air (2022) pricing starts at $1199 for the 8-core GPU with 8GB unified memory and 256GB SSD.

The machine can be specced up as far as 16GB unified memory and 2TB SSD for $2,049.

Lower prices may be available from Apple’s official Amazon store.

MacBook Air Review

In our video review of the machine, we described it as game-changing.

There is very little negative to say about these MacBooks. Apple has taken a design like the MacBook Air, which it more or less perfected with the early 2020 refresh, and made it 10 times better. This is no hyperbole. These M1-powered MacBooks are such a huge improvement in performance and battery life with virtually no negative baggage. I can’t see myself ever wanting to go back to an Intel-based laptop […]

If I was using an Intel-based MacBook Air, I wouldn’t even consider using a machine with such little memory to handle my day-to-day creative workflow, but Apple’s implementation of unified memory cannot be compared 1:1 with typical RAM configurations.

Basic day-to-day usage is relatively unaffected by the amount of RAM, or lack thereof. The MacBook Air is competent with only 8GB of RAM even when running lots of apps simultaneously, even with a dozen Safari windows, and even when swapping out to the SSD […]

I can attest to the fact that these MacBooks have incredibly long battery life, so much so that it was honestly hard to believe initially. I was able to use my MacBook Air for a full workday, writing, browsing the web, chatting on zoom, and editing video and photos, and the machine was only at 50% by the end of the day. I woke up the next day, and did several hours of zoom video calls and web browsing, and the machine finally gave me a warning to plug in when it reached 10%

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iFixit tears down the refreshed MacBook Pro, compares repairability to Retina MBP

Since the introduction of Apple’s refreshed Mac lineup earlier this month, iFixit has torn apart the new machines one at a time starting with the new 13-inch MacBook Air, then the Retina MacBook Pro, and finally the Retina display itself (which it later confirmed is made by Philips). Today, it is venturing inside the refreshed MacBook Pro and comparing it to the Retina model:

As for the tear down itself, iFixit found the refreshed MacBook Pro lineup, which has the same overall design and is largely unchanged on the inside too. More interesting is how the Retina MBP (1/10 repairability score) and refreshed last-gen MBP (7/10 repairability score) compare:

The regular MacBook Pro is always cited first, compared to the MacBook Pro with Retina Display:

* Use of regular vs. proprietary screws. This is a no-brainer in our books — there’s absolutely no benefit from using a proprietary pentalobe screw type in any electronic device, aside from keeping users out of it.

* The battery is exactly the same capacity as last year’s model: 77.5 Wh at 10.95 V. It’s the same size as well, a solid 13.8 mm in thickness. The MacBook Pro with Retina Display’s battery varies in thickness from 5.25 mm to 8.60 mm depending on which cell you measure, and it has a plastic frame around some of the cells. Although the discrepancy is large between the two battery thicknesses, the Retina MacBook Pro’s battery (seen here http://bit.ly/retina_battery) is spread out over a much larger surface area. It would’ve taken some engineering, but Apple could expand the frame in the Retina MacBook Pro to encompass the whole battery, and allow it to come out as a singular, non-glued unit.

* Here’s a big difference: the regular MacBook Pro 2.5″ SATA hard drive is 9.45 mm thick, compared to 3.16 mm for the SSD found in the Retina Display MacBook Pro. But the SSD is one of the few things that is actually removable from the Retina version, and Apple *could* use a non-proprietary mSATA connector so folks could replace the drive with an off-the-shelf unit.

* While the individual RAM modules are thin (~3.15 mm), the “stacked” RAM slots in the regular MacBook Pro are a whopping 9.15 mm thick. Yet the entire Retina MacBook Pro is only 18 mm thick, and allocating half of that dimension to RAM slots would be a big sacrifice. But, an individual RAM slot is only 4.27 mm thick; if the design of the logic board featured the RAM slots side by side (like older MacBooks), folks could still replace their RAM for years to come.

* While the regular MacBook Pro display may not be Retinalicious, a cracked LCD will still be the most expensive repair (aside from the logic board) on this machine. Thankfully, users can replace just the LCD instead of the entire assembly. Incorporating a removable LCD into the MacBook Pro with Retina display would increase the thickness by less than a millimeter, while still preserving the awesome Retina resolution.

* We love the optical drive in the regular MacBook Pro because we appreciate the additional space given by adding a second hard drive (using one of our SATA enclosures: http://bit.ly/sata_enclosure). A significant portion of the weight savings in the Retina MacBook Pro comes from Apple’s removal of the optical drive. While the lack of an optical drive won’t be major imposition for many, the inability to inexpensively add a secondary, high capacity spinning drive is definitely a significant loss in terms of upgradability.

Retina MacBook Pros selling on eBay for $1700 premium over retail due to scarcity

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The new 15.4-inch MacBook Pro with Retina display is either out of stock, coming soon, on pre-order, or experiencing delayed shipping on almost every retail website, but it appears one seller is offering the latest Cupertino notebook on eBay—for roughly $1,700 more than Apple’s asking price.

Check it out: Apple MacBook Pro 15.4-inch MC975LL/A (June, 2012) with Retina Display

The above eBay deal comes with same day, free shipping and includes insurance (if this is even considered a deal). Another eBay listing offers the base model MacBook Pro for $3,199 USD, but another $95.80 USD is required for USPS priority shipping from Canada.

It is probably safe to say these puppies are in high demand, as evident by the exorbitant price markups.

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Apple releases Software Update 1.0 for new MacBook Air

Apple just released an update (link) for the newly launched MacBook Air.

Software update 1.0 weighs 1.06GB and fixes several issues, including: graphics stability, flash performance, and external display support. The tweak accompanies more recent updates for the new MacBook Pro and MacBook Pro with Retina display, which unveiled earlier this week at Apple’s Worldwide Developers Conference.


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Giant Retina MacBook Pro window display goes up at Apple Store

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Apple has created oversized window displays in the past following its latest product launches, including the iPhone 4S, and we snapped some photos today of the new Retina MacBook Pro signage.


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iFixit delves inside refreshed 13-inch MacBook Air [Photos]

iFixit is hardcore when it comes to breaking open our favorite electronics to see what’s inside, and the website did it again today with the refreshed MacBook Air that unveiled at the Worldwide Developers Conference yesterday.

The updated 13-inch MacBook Air, equipped with USB 3.0 and MagSafe 2, sports a few new sizes for those pentalobe screws on the back. It also houses the same battery found in the preceding MacBook Air. Moreover, at first sight, its 128 GB SSD looks strikingly similar to the mid-2011 module:

“But upon closer inspection, the connector for this model’s flash memory module is slightly different than last year!”

The adjusted SSD form factor also shifted to a fresh flash controller. The current unit is SandForce SATA-III controller chip-based, but displays Toshiba marks. The tweaked notebook further boasts Intel Ivy Bridge Core i5 processor, Intel HD Graphics 4000, 128 GB flash memory, 4 GB 1600 MHz DDR3L RAM, and Broadcom BCM 943224. iFixit said, again, that the wireless board is identical to the mid-2011 flavor, but this one carries rotated stickers (sarcasm intended).

Lastly, the RAM is still not upgradeable. Oh, and that MagSafe 2 connector is thinner and wider, and it is not compatible with Apple’s current Cinema displays unless paired with its $10 adapter.

Go to iFixit for the entire teardown.  


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Benchmarks for SSDs and USB 3.0 performance in new MacBooks

Even before Apple’s unveiling of the all-new Retina MacBook Pros, refreshed previous-generation MacBook Pros, and MacBook Air lineups today, we knew most of Apple’s new Macs would receive performance improvements courtesy of new SSDs and USB 3.0. We are now getting our first look at benchmark data for the two new features—thanks to a Retina MacBook review unit benchmarked by AnandTech.

As for SSDs, we told you before that the new MacBook family would probably receive Samsung’s speedy 830 series. AnandTech’s report seems to narrow down the 830 series as the most likely scenario noting his review unit appears to be running a Samsung drive approaching read speed of 500MB/s, and writes close to 400MB/s:

The same updated SSD is present across all of Apple’s lineup: from the MacBook Air to the next-gen MacBook Pro. Based on the model number in Apple’s System Report I’d guess my review sample features a Samsung based drive… I ran a few tests using Quick Bench to validate Apple’s claims. In general it looks like read speed approaches 500MB/s, while sequential writes are closer to 400MB/s

When it comes to initial benchmarks for USB 3.0 performance, the chart to the right speaks for itself by showing a remarkable jump in performance over USB 2.0 on the early 2011 MacBook Pro:

USB 3.0 performance is much improved over the previous generation MacBook Pro. I used an Apricorn SATA to USB 3.0 adapter to measure copy time to/from a 512GB OCZ Vertex 4 SSD. The performance gap between USB 2.0 and 3.0 is nothing short of significant.

WWDC: Apple unveils the refreshed MacBook Air lineup, shipping today

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Apple just unveiled a refreshed MacBook Air lineup while on stage at its Worldwide Developers Conference keynote. Much of the information matches what we previously revealed: the lineup of refreshed Airs will receive Ivy Bridge processors up to the 2.0GHz dual core i7, USB 3.0, up to 8GB of RAM, and “60 percent faster graphics” with the Intel HD Graphics 4000. The new MacBook Airs ship starting today.

The new 11-inch MacBook Air: There will be two variants of the 11-inch Airs. Both will sport a 1.7GHz dual-core i5 and 4GB of RAM. The $999 entry model will get you 64GB of storage, but an extra $100 will upgrade you to the 125GB option. Aside from this, the two models appear to be identical.

The new 13-inch MacBook Air: The new 13-inch MacBook Air will start at the same $1,199 price point and come with a 1.8GHz dual-core i5, 4GB of RAM, and 128GB of onboard storage. The $1,499 price tag will get you the 265GB storage option.

Stay tuned to our live blog for the latest updates.

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Watch out UltraBooks! Apple gets sweeping patent for general MacBook Air shape [Photos]

Apple got its hands on a new U.S. patent this week that loosely covers the entire form of its thinnest notebook.

According to The Verge, the patent [D661,296] is “clearly intended to broadly cover the distinctive wedge or teardrop profile” of the MacBook Air that is found in more and more “UltraBooks that Intel is pushing:

With design patents it’s all about the drawings. There isn’t much in terms of a written description to go by, so the nuances of the drawings define the enforceable protection of the patent. And as always, the coverage centers around the details of the solid lines in those drawings. The dashed lines provide context, but do not at all define what is patented. In determining infringement, courts look at whether the allegedly infringing device and the design patent are substantially similar in overall appearance to an “ordinary observer,” excluding minor differences. You can see […] how Apple has dashed out the unimportant details of the notebook, like the rear contour, hinge, side ports and feet, and instead focuses on the overall wedge shape and look of the device with solid lines. That’s the aesthetic Apple has patented here and a notebook with hinges, feet or a shaped back different than the MacBook Air could still be infringing as long as the rest — primarily the claimed wedge profile — is substantially similar. On the other hand, competitors can still rely on meaningful tweaks to the angles, shapes and proportions of their notebook designs to avoid the patent — that’s how patent design-arounds work.

Apple tends to uphold its design rights and go after competitors in the mobile space that infringe upon its patents. With this new notebook patent, which issued on Tuesday, rivals with contending unibody, aluminum-shaped laptops, such as Ultrabooks, may now be in the Cupertino, Calif.-based Company’s legal sights.


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Amazon Trade-In program conveniently now lists MacBook lineup, other laptops

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Amazon’s Trade-In program now accepts laptops and netbooks, which means Mac users are eligible to swap their MacBook Pro, MacBook Air, or MacBook before the upcoming refresh. How convenient—especially with the new MacBooks likely just weeks away from launch!

Starting today, those who are interested can visit www.amazon.com/tradein to search for electronics worth trading-in. After finding the item, click the Trade in button. After the trade-in submission is accepted, Amazon offers free shipping through UPS Ground or U.S. Postal Service to eliminate the headache and cost of the trade-in process. All items have to ship within seven days of submitting the transaction.

The online retailer deposits a Gift Card into the seller’s account after the deal finalizes. Unaccepted trade-ins either will receive a lower Gift Card amount or simply be returned. The return method adheres to the seller’s preference, which is selected upon completing the initial transaction online.

A quick glance through the MacBook price tags reveal an Apple MacBook Pro MD322LL/A 15.4-Inch Laptop (NEWEST VERSION) for a trade-in value up to $1,230, while an Apple MacBook MC516LL/A 13.3-Inch Laptop (OLD VERSION) fetches a trade-in value up to $360. An Apple MacBook Air MC966LL/A 13.3-Inch Laptop (NEWEST VERSION) earns a trade-in value up to $74o. The amount offered per trade-in varies depending on the model and condition.

9to5Mac first reported earlier this month that Apple is prepping a new 15-inch MacBook Pro for this summer that features an ultra-thin design, a “jaw-dropping” Retina Display, and super-fast USB 3. Our sources also indicated the MacBook Retina Display will début at the Worldwide Developers Conference next month, but it will not stay exclusive to Apple’s Pro notebook. The first-class, high-resolution display is also coming to the MacBook Air family.
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WSJ: Analysts now agree we’re going to see new Retina Macs in June

A newly redesigned 15-inch MacBook Pro was all but rumor until we reported earlier this month that Apple indeed has a slimmed down, all-new MacBook Pro sporting a Retina display, Ivy Bridge, and speedy USB 3. We followed that up with a report revealing Apple’s new MacBook Airs and iMacs will both likely include super-high resolution Retina displays. At the time, we reported Apple’s WWDC in June would be expected for at least the unveiling of the new slim MacBook Pro; although, a gradual roll out of Retina iMacs and Airs following the Pros would not be much of a surprise. Apple typically rolls out new Mac features such as higher-res displays gradually.

Following those reports, The Wall Street Journal published a story today quoting analysts who now all seem to agree that we will see upgraded Macs this summer. Ben Reitzes of Barclays Capital claimed the new Retina Mac lineup would debut at WWDC in June:

Reitzes said it is likely the Mac line will feature the retina-display technology used in the iPad, as well as the new Ivy Bridge quad-core processors from Intel Corp. (INTC) He also estimates that Apple’s new operating-system upgrade, called Mountain Lion, and the new MacBook Airs should be on the market before the first Ultrabook laptops with Microsoft Corp.’s (MSFT) Windows 8 operating system hit the shelves in the fall… “We believe recent data reflect a pause ahead of new products, which we believe will be released this quarter in June,” according to Reitzes, who has an overweight rating and $750 target price on Apple’s stock.

New MacBook Pros will get Samsung’s fast 830 series SSD too

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In January, following a meeting with Samsung Storage solutions at CES 2012, we told you that Apple’s next-gen MacBook Air would likely make the switch to the speedier 830 series SSDs from Samsung alongside an update to Ivy Bridge. This was of course before we revealed some major changes coming to Apple’s new MacBook and iMac lineups. In addition to Retina displays for almost the entire new lineup, the new ultra-thin 15-inch MacBook Pro will be getting a complete redesign, losing the optical drive, and bringing it closer to to the thin design of current Airs. Like the new MacBook Airs, we have been told that at least some of Apple’s prototype MacBook Pros have used Samsung’s 830 series SSDs…

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Apple readies revamped 15-inch MacBook Pro: Retina Display, ultra-thin design, and super-fast USB 3

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Mockup: New, thinner MacBook Pro on the left. Current model on the right. 

Apple is putting the finishing touches on an entirely new 15-inch MacBook Pro that is the outcome of years of research and development in ultra-thin mobile computing and super-high-resolution displays. According to trusted sources in Apple’s supply chain, who have handled prototype components and casings for the new Apple notebook, the computer is currently undergoing test production rounds. The new 15-inch MacBook Pro is coming this summer, and it features an ultra-thin design, a “jaw-dropping” Retina Display, and super-fast USB 3.

Read on for all of the details
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Updated OS X Mountain Lion Preview 3, 10.7.4, Xcode builds seeded to developers

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Apple has released software updates to both of their already acknowledged, unreleased Mac OS X updates: Mountain Lion and Lion 10.7.4. The OS X Mountain Lion is a not a full new Developer Preview, but is simply an update to the already released Developer Preview 3. Changes are currently unknown, but please send in anything you find to tips@9to5mac.com. The update weighs in at 1.45GB on a MacBook Air, but that may vary on other machines. Similiarly, Apple released a few minor developer preview updates during the OS X Lion beta period.

In addition, Apple has seeded a new build of 10.7.4 to developers. The build number is 11E53, and this is notable as this is only a single build shift from last week’s release of 10.7.4 build 11E52. A slow down in build number changes often means an imminent release of whatever OS X update is being tested. Augmenting this possibility is that Apple has added the 10.7.4 change log to the installer application for the beta. Apple says the build has no known issues but asks developers to focus their testing on graphics, iCal, Mail, Printing, and Time Machine.

Apple has also released Developer Preview 4 of Xcode 4.4. The Xcode preview requires either OS X Mountain Lion or OS X Lion.


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Samsung denies organizing anti-Apple ‘Wake Up’ campaign

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[youtube=http://www.youtube.com/watch?feature=player_embedded&v=Ldq2tNLRDwA]

Samsung just officially denied any involvement with the “Wake Up” protest held outside of an Australian Apple Store earlier this week.

According to SlashGear, the company stepped forth today and rebuffed any ties to the affair: ”Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign’.”

For currently unknown reasons, a puzzling demonstration with anti-Apple cues occurred outside an Apple Store in Sydney April 22. A black bus boasted the phrase “WAKE UP” and a slew of paid picketers with coordinating signs paraded along George Street while chanting, “Wake up!”

The staged fuss accompanied a series of billboards posted around the city, as well as “WAKE UP” written on the bottom of Bondi Ice Bergs’ pool, and a baffling website at wake-up-australia.com.au that features a focal point countdown. The URL is registered to ad agency New Dialogue, which underwent rebranding and now goes by the name “Tongue.”  


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OWC Mercury Accelsior PCI-SSD benchmarked

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For those of us still with pre-Thunderbolt Mac Pros or Xserves (or Hackintoshes), there are not a lot of inexpensive choices for getting super fast data access onto our machines. Sure, you can buy a SATA 3 hard drive like my favorite Samsung 830 series, but the built in SATA 2 on these old machines is a bottleneck that will “only” yield 250 MB/second read speeds.

Along comes OWC last month with its first-ever Mercury Accelsior Mac-bootable PCI SSD card that is actually a PCI-to-striped RAID SATA array. The two SATA3 cards you see above actually look like (but aren’t – don’t try it) the same super high-speed Sandforce 3 drives that OWC sells as MacBook Air updates.

By the way, the cards are a snap to install and configure. If you have ever added a PCI video card, this is the same thing. Even better, there are no drivers to install, and the drive automatically shows up as a mounted disk that can (and should!) be booted from.

How did they compare to the single MacBook Air SSDs?


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Intel officially launches 22nm Ivy Bridge processors, will likely add improved A/V, USB 3.0, more to future Macs

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After months of talking about its features, Intel officially launches its new Ivy Bridge processor today. As we previously reported, this processor is undoubtedly headed to the next line of Macs, and it will help provide some significant feature updates. The processor is a 22-nanometer 3D transistor chip that will be more efficient than the bigger Sandy Bridge processors it replaces. It is initially available in 13 quad-core models in both the i5 and i7 versions. According to Intel, lower-end i3 and i5 models will launch later this spring.

One big aspect to note is that the Ivy Bridge also features on-chip USB 3.0 – a technology Apple is long-rumored to adopt. While may Apple not choose to take that route, the likelihood of it using the now built-in USB 3.0 tech has grown exponentially.

Intel’s Vice President and General Manager of the PC Client Group Kirk Skaugen told the crowd at the Intel Developer Forum earlier this month that the Ivy Bridge Processor is built for Retina display computers, “if OEMs choose to use it.” This is especially interesting, because Apple is rumored to include a Retina-like display thanks to a slue of hints in the developer preview of Mountain Lion. Retina would be a game changer on the displays of Apple’s Pro/Air. Intel’s new 4000 chipset supports up to 4K resolutions natively, and it supports improved audio and security functions that Apple may or may not choose to take advantage of.

With the official launch of the Ivy Bridge processor, the launch of new Macs does not seem to be that far off. The new processor will most likely be found throughout the Mac line, including the MacBook Air, iMac, Mini, and MacBook Pro.


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Poll: Are you waiting for the new Ivy Bridge models to get a Mac?

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Like some of you, I am limping by on my 2010 MacBook Air, but I have been anxiously waiting for this Ivy Bridge lineup of MacBooks to get released before buying a new Mac. As Walt Mossberg said, it is a good idea to wait until the new Apple products come out to upgrade, but it is starting to feel like forever (I know—it has only been a few months).

Are you waiting for Ivy Bridge before buying a new Mac?

(Image via Reddit)


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Ivy Bridge launching April 23 as next-gen Thunderbolt ships, likely to land in next Macs

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Today, we have two pieces of Intel-related news with reports claiming a solid April 23 launch date for the Ivy Bridge introduction, while others report Intel has begun shipping its next-generation Thunderbolt technology.

Late last month, we heard reports from CPU World, which claimed Ivy Bridge CPUs most-likely to land in future Macs would launch between April 22 and April 28 with availability by April 29. Today, we get a solid launch date with Cnet and various other sources reporting Intel will start its initial rollout April 23. As we detailed previously, many of the Ivy Bridge models included in the initial launch would be suitable for MacBook Pro-like devices and desktop offerings. However, Intel’s Ultra low-voltage U-Series Ivy Bridge processors most likely headed for MacBook Air-like designs are expected to launch in June.

Intel today said there would be over 100 Thunderbolt devices by year-end and another report coming from VR-Zone today claimed Intel started shipping its second-generation Thunderbolt controllers codenamed “Cactus Ridge,” which would align nicely if both these updates are headed to future Macs…

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Intel’s upcoming Ivy Bridge Quad-Core i7-3770K benchmarked on Mac OS 10.7.3

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With Apple’s next round of Macs likely to include Intel’s Ivy Bridge processors recently confirmed for an April launch, there is still some speculation about which processors from the lineup will land in certain Macs. Rumors today point toward a refreshed iMac. Moreover, new Benchmark tests (via tonymacx86) submitted to Geekbench show Apple’s desktop operating system performing with the 3.5GHz Quad-Core i7-3770K, which is one of Intel’s most powerful Ivy Bridge chips suitable for desktops.

Note: The “Mac Pro” in the above screen capture is the profile used by the Hackintosh user, not the hardware. Also, note that the user had to modify the kernel to employ these new chips, which will also see further optimizations by Apple.

Geekbench user “hiwa” obviously had to use a Hackintosh to boot with the new chip. A Z77 motherboard was used in this case. Some benchmarks listed by the user demonstrate scores higher than any current Apple hardware. It is unclear what machine the benchmarks performed on, but it is clear Ivy Bridge is posting some impressive results compared with current Mac hardware.

While the benchmarks above show the Core i7-3770K desktop chip, Intel Product Manager Anand Kajshmanan claimed Apple’s MacBooks (likely to include Ivy Bridge CPUs in the near future) would face strong competition from Intel-powered Ultrabooks. In an interview with PC World, Anand was asked why a person would choose an Ultrabook over a MacBook Air or even an iPad:


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Fun new MacBook Touch concept would make a great mobile device

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[youtube=http://www.youtube.com/watch?feature=player_embedded&v=R92jQtQuhuA]

With the Intel CPU news today, a 9to5Mac commenter posted the above fake commercial in our comments.

The joint mechanism is obviously a fake, but  it would not be out of the realm of possibility to see a 360-degree hinge on the next generation of MacBooks coupled with a touch display —especially because Apple has taken the Mac OS in the same direction as iOS during the last few years.

More usability is made available in the MacBook with a 360-degree hinge, but it also creates less need for an iPad, which does not bode well for this concept.


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Report: Apple forcing contract manufacturer Pegatron to choose sides, give up Asustek Zenbook orders

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The high-profile Apple business with Asian contract manufacturer Pegatron Technology is facing scrutiny as the iPhone-maker is reportedly exercising its supply chain influence by asking Pegatron to drop new Ultrabook orders from Asustek or else it will lose orders for iOS devices. According to today’s article in Chinese-language Commercial Times, the similarities between Apple’s MacBook Air and Asustek’s Zenbook (released last year) instigated the Cupertino, Calif.-based firm to demand that Pegatron choose sides. As you know, the unique unibody metal enclosure of Apple’s notebooks is manufactured by Catcher Technology.

Pegatron currently assembles Asustek’s ultra-thin Zenbook family, but it will stop doing so by the end of March. As a result, Asustek will have to outsource the Zenbooks to either Compal Electronics or Wistron. Pegatron only recently landed iPhone orders and is hoping to assemble iPads, too. The Japanese blog Macotakara reported last month that Pegatron and Foxconn began assembly of iPad 3 for an early-March launch.

Even though the initial batch of Ultrabooks largely disappointed, upcoming models are looking to close the gap with lower prices and a unibody construction. Chinese-language Apple Daily reported in January (via DigiTimes) that Pegatron landed orders for at least five Ultrabooks by second-tier brands set to ship in April or May. One tiny interesting bit: Pegatron is an Asustek spin-off that happens to make Ultrabooks for other vendors, too.


Apple’s MacBook Air (left) and Asustek’s Zenbook (right). Image vie Ecoustics.com


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iPad 3 incoming, WiFi + 3G iPad 2 models facing supply constraints and shortages at major retailers

Typically a solid indicator of an Apple product refresh is when the previous model of that particular product begins to see constraints and shortages. We saw this process prior to the launch of the iPad 2 in March of 2011, and we typically also see this process to prior to launches of Apple’s new Macs. Some examples from recent memory include MacBook Air, MacBook Pro, and iMac constraints prior to their 2011 refreshes. Now, the same situation is starting to occur with the iPad 2, a device that will most likely be succeeded by a third-generation iPad in about a month.

According to a source familiar with Apple’s product distribution channels, the iPad 2 WiFi + 3G is constrained. Supply shortages span beyond Apple’s own distribution channels, though, as major retailers are reporting “out of stock” status for the 3G iPad 2. This includes, but is likely not limited to, Carphone Warehouse and Orange in the United Kingdom. Carphone Warehouse is reporting shortges of five out of six of their 3G iPad 2 models (everything but the black 64GB unit), and Orange UK is reporting shortages of half of the 3G iPad 2 SKUs: both 32GB models and the white 64GB unit. Read on for all of the details:


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Goodbye white MacBook, Apple takes the MacBook Air into education with new five-pack, mobile lab programs

Early last week, Apple discontinued the white plastic MacBook, which had been an education-only item since mid-2011, but is continuing to sell the product to education institutions while supplies last. The remaining supplies are being sold for $899, and sources say that Apple’s white MacBook inventory for educational institutions is still rather high. While white MacBooks for education are a thing of the past, Apple is not giving up on education: they are launching two new MacBook Airs for schools programs today.

The first new program is called MacBook Air 5-Pack Bundles and allows schools to purchase the MacBook Air in bundles of five at a discount. There are six bundle options, and each bundle saves schools $20 per MacBook Air:


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The MacBook Air Samsung SSD is about to get twice as fast

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I had a chance to meet with Samsung Storage solutions at CES 2012 this week and got the low down on its new OEM SSDs that Apple tends to buy in large numbers.  Samsung and Toshiba are the OEMs that provide the SSDs in MacBook Airs.  Samsung’s 470 OEM SSD product is noticeably faster than the Toshiba model that Apple also puts in otherwise identical MacBook Airs.  We have talked about the speed difference before and how Air-buyers often will pay a premium for the faster Samsung drives.

Well, the speed difference is about to get even more noticeable. Samsung told me that it sold out of the 470 series OEM SSDs late last year and the company only makes a much faster variety: the 830 series.

How fast is the 830 Series controller/chips?  I had a chance to speed test the popular 2.5-inch 830 model late last year when it debuted.  Typical speeds were over 400MB/s write and 500MB/s reads (below, left).  That is almost twice as fast as the current MacBook Air SSD from Samsung (below, right), which itself is significantly faster than Toshiba’s SSD.

Samsung stopped short of announcing it is shipping the 830s to Apple, but the company confirmed it ran out of 470s a while ago and all of its SSD customers were receiving the updated 830 series. Samsung also confirmed that Apple is still a customer.

Today I ventured to the Las Vegas Apple Store to check the speeds of the MacBook Airs.  I checked a new 128GB MacBook Air right out of the box which had the same “APPLE SSD SM128C” listed in System Profiler as my year-old Air.  I checked the speed and it is indeed the old disk (same as above, right), which means the new Samsung SSDs haven not hit stores —at least here anyway.

Theoretically, a few things could happen at this point…


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