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Nintendo claims non-Mario games chosen for mobile launch to broaden appeal of brand

Many Nintendo fans were disappointed when the company chose to launch a new game Miitomo for its first move into mobile, rather than the popular Super Mario series. The company later revealed that it will be bringing existing Nintendo game franchises to iOS later this year, but again, no sign of Mario. Instead, we can expect Animal Crossing and Fire Emblem.


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Nintendo teases more iPhone games coming later this year, including Animal Crossing and Fire Emblem

Having already released its first iPhone game Miitomo, a bespoke social networking game, Nintendo is now teasing the next round of games headed to the iPhone and iOS devices. Notably, unlike Miitomo, these are going to be versions of existing successful Nintendo franchises: Animal Crossing and Fire Emblem.

Although Animal Crossing is not quite on the same podium as Super Mario, it is still major first-party intellectual property for Nintendo to release on non-Nintendo consoles for the first time. The new smartphone and tablet titles are expected to be released later this year, around October.


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Nintendo’s first iOS game Miitomo will launch in US & other countries on March 31

Update: The Miitomo app is now available on the U.S. App Store.

The game is already available in Japan— that’s how Jeff managed to go hands-on in our first look video earlier this month— but today Nintendo confirmed that its first iOS game, Miitomo, will officially arrive in the US on March 31st.

The game isn’t exactly bringing over any of Nintendo’s very popular first party franchises to iPhones and iPads, but it does feature known Mii characters and, as we noted in our review, the release feels very much like a Nintendo title:

When you first start Miitomo, it’s immediately recognizable as a Nintendo title. It feels like someone took my Nintendo Wii and shrunk it down to fit inside of my iPhone 6s. The music and sound effects, most notably, are of the characteristic Nintendo style. The Miis themselves look just like the Miis on the game-maker’s handheld and home consoles. The writing — witty, with just a hint of corniness thrown in for good measure — is classic Nintendo.

Nintendo noted in its press release today that Miitomo was downloaded over a million times in the first three days after launch in Japan and it also managed to become the #1 most downloaded free app in both the App Store and Google Play.

While Nintendo didn’t mention other countries by name today, it did say that “several other countries” will receive the title on the 31st alongside users in the US.

Check out our review of the game from earlier this month to get a first look before it officially arrives in the US and other countries on the 31st.

Hands-on: Miitomo, Nintendo’s first iOS game

Update: The Miitomo app is now available on the U.S. App Store.

Thanks to my Japanese App Store account, this morning I was able to go hands-on with Nintendo’s first real venture into the App Store. The game, Miitomo, doesn’t feature a household name like Mario, Donkey Kong, or even Kirby, but the release feels very much like a Nintendo title.


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