Netflix

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Many apps updated, went on sale, or made announcements recently, and 9to5Mac gathered the most noteworthy ones in our regular round up below. Today’s crop includes a few giveaways by developer Shape.ag, an alternative to Apple Maps featuring Google data, notable iPhone 5 updates, price drops for popular iOS apps, and etc. Per usual, we will continue to update this list throughout the day.

Check them out:

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Reuters reported today that Apple has been in talks since earlier this year to stream films owned by premium TV channel EPIX to Apple TV set-top boxes and potentially its much-rumored upcoming HDTV product. Three major studios including Paramount Pictures, Metro-Goldwyn-Mayer, and Lionsgate back the channel:

Apple Inc began talks earlier this year to stream films owned by EPIX, which is backed by three major movie studios, on devices including a long-anticipated TV, according to two people with knowledge of the negotiations… Apple is widely expected to unveil a full-fledged TV product later this year or in early 2013 to drive its next phase of growth and potentially revolutionize the industry.

According to the report, Apple’s attempts to acquire the content could run into trouble due to EPIX’s $200 million agreement with Netflix that gives the service streaming rights through September of this year.

In March, the New York Post reported Apple plans to launch a new TV streaming service in time for Christmas of this year, despite troubles signing up major content partners. The report claimed content providers had “largely balked” at Apple’s unwillingness to negotiate on pricing. It also stated Apple wanted content providers to offer their channels through iOS and Apple TV-like apps. Earlier reports from analysts indicated Apple could partner with its existing carrier partners, such as AT&T and Verizon, to take advantage of their programming for upcoming streaming services.

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Netflix has just updated its iOS app with a nicer user interface following an overhauled Android app from a month ago. Netflix version 2.0 with a prettified appearance is now available in all regions, Netflix said, including the United States, Canada and Latin America. The new interface provides access to twice as many television shows and movies available for streaming.

Interestingly, the app is now available in Latin America for both the iPhone and iPad just as Apple announced the arrival of both the iTunes Store with iTunes Match in Latin America and Apple TV in Brazil. Netflix for iOS is a free download (a Netflix subscription is required). Video out is supported on the iPad, iPhone 4, iPhone 4S and fourth-generation iPod Touch 4G. Full release notes after the break.

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In addition to a revamped Android version, Netflix said today that a “new tablet experience should be available for members with iPads in a few weeks”. What’s the new tablet experience like? According to a press release and a blog post, Netflix aims to consolidate the app’s user interface across iOS and Android tablets with a “much more immersive” design that manages to cram up twice as many movies and television shows as before without looking cluttered. Neil Hunt, chief product officer at Netflix, says:

In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets. We’re happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch.

Each item in the new interface sports a larger artwork than before and you can swipe between the individual rows of titles. If this sounds familiar, you’re right – a similar experience is built into supported set-top boxes, gaming consoles and other Netflix-ready devices.

Interestingly, the new Netflix software is also available for the Kindle Fire and Nook Tablet. Netflix also offers a free trail, here.

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Some interesting news from Netflix this morning: They are spinning off their by mail group, which will also include video games and giving it a new name ‘Qwikster’.

While the video below and the announcement blog post set a conciliatory tone for the way the recent changes (price hikes) happened, those changes are still in place and will continue going forward.

[youtube=http://www.youtube.com/watch?v=c8Tn8n5CIPk]

In fact, it sounds like Netflix is set to spin off its old mailing business in the future even though in-house Qwikster now sells game rentals as well as movies and TV shows.

The future of video and gaming is clearly streaming and it appears that Netflix doesn’t want to be associated with that entity.

Apple, for what it is worth, has been shunning optical for years, refusing to put Blu-ray optical discs in its Macs or Apple TV products and instead pushing the streaming of media.

Looks like we’re going to have to keep waiting for an Netflix-killer from Apple… Rumors were floating around last week that claimed Apple was on the verge of launching a new “iTunes Replay” service, which would allow users to re-download and/or stream TV shows and movies. Unfortunately, a new report from CNET claims Apple does not have the agreements in place to offer content from the big film studios via the cloud.

While we all know Apple is working on some type of on-demand service for iTunes content via iCloud, apparently sources have confirmed the company has failed to sign the majority of the six major film studios and “negotiations could drag on for months” before they eventually acquire cloud streaming rights.

There were also rumors that Apple could introduce a video subscription streaming service to rival Netflix and Amazon. However, the report confirms this was probably just speculation, most likely stemming from discussions Apple has had with studios regarding a video-on-demand service in the past.

Why is Apple having trouble signing the studios? Greg Sandoval from CNET claims HBO’s exclusive distribution rights with Warner Bros, 20th Century Fox, and Universal, as well as support for the new UltraViolet streaming service may be preventing Apple from landing deals with the big studios.

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Update: AT&T has officially verified this information.

Frankly, throttling isn’t so bad if done fairly.  It is a good way to penalize heavy users but without them having to worry about overage charges.  For high end users, however, it wold make sense for AT&T to add the ability to buy more regular speed data like they do now…
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[youtube=http://www.youtube.com/watch?v=FOrn3aoc8yo&w=480&h=385]

Erica Sadun has put together a new Mac application called AirFlick . To put it simply, AirFlick lets you watch any video stored on your Mac or any video from the internet that is compatible with the AppleTV/iTunes ecosystem (.mov, mp4, etc.). Simply launch the application (screenshot after the break) drag a file path from your Mac or an internet video URL. As soon as you hit the play button the video will start playing on your TV via the Apple TV.

The first time we tried it we got an error message but then we left the error window and tried again and it worked. AirFlick is a bombshell piece of software for your Mac and if you’re like me you will find it extremely useful. AirFlick sort of turns your Apple TV into a video web browser as you are no longer limited to the built in YouTube or Netflix player. You get way more now.

Sadun notes that AirFlick is “quite alpha” with 0.01 as its version number. AirFlick has worked as it should so far for us, and you can give it a try here too. A third party developer has proved that the Apple TV can act as a “data server” and as an internet browser to a point. So why is it taking Apple so long?

Update: Erica Sadun figured out how to get AVIs streaming too. Video after the break.

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It would appear that NFL Sunday ticket is coming to AppleTV, Boxee and Roku players if a survey dug up by Engadget has any merit.  Not surprising as it is a natural extension of the AppleTV experience.  But will it be delivered as an app or as a built in module in the way Netflix is currently delivered.  Notice there is no mention of GoogleTV?
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Well, there you have it.  According to Bloomberg, an Army of people “familiar with the matter” have said that Apple will launch a TV service tomorrow with Netflix inside.  iTV?

Apple Inc., preparing to announce a new set-top box that delivers TV to consumers, will include movies from Netflix Inc., according to three people with knowledge of the plans.

The streaming service would be available on the revamped version of Apple TV, due to be introduced tomorrow in San Francisco, said two of the people, who asked not to be identified because the plans haven’t been made public. Users would pay a subscription fee to Netflix for the service, the people said.

Perhaps that’s why the Roku HD player dropped from $129 to $69 with $10 of free content at Amazon overnight.
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