Owners of Vizio Smart TVs will now have access to the Apple TV app, which includes Apple TV+, Apple TV Channels, and also movies and TV shows for purchase and rental. The app is being released as of today for Vizio’s SmartCast-enabled TV.
Vizio is today rolling out the firmware update for its SmartCast TVs, which enables AirPlay 2 streaming and HomeKit integration for Apple users.
The over-the-air SmartCast 3.0 software update is being released for TVs as far back as 2016. Vizio says the rollout is starting today and will come to new and existing SmartCast TVs over the next few months.
Perhaps one of the most surprising announcements during CES week this year was unrelated to the event entirely. Days after the new year, Apple announced it would begin integrating AirPlay 2 support with third-party television manufactures, including Samsung, Sony and more. Expand Expanding Close
At CES 2019 this past week, Vizio was one of several TV manufacturers to announce that it will soon support AirPlay 2 functionality. Now, the company has more good news for customers.
As evidenced by TV supply chain sources, Apple could be prioritizing wearable technology and delaying a true Apple TV launch during 2014. That’s according to analyst Paul Gagnon of DisplaySearch who believes Apple was positioned to debut a true iTV in the latter half of next year, but has put that plan on hold due to content deals still in development.
For Apple to have a successful television product for the living room, it needs to achieve three goals:
Sell enough units to generate sufficient content purchasing points, especially among households who do not yet own Apple TV set-top boxes.
Offer a unique point of differentiation to capture market share from leading TV manufacturers such as Samsung and Vizio, while at the same time being able to sell the products for a high enough price to deliver typically high Apple margins.
Create follow-on replacement purchases to keep hardware sales from flat-lining once household penetration peaks. Expand Expanding Close
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