Almost two months after Donald Trump first announced his… creative tariffs plan, the stock market has more or less moved on. The biggest tech stocks have bounced back, helped by AI hype, strong earnings, and a growing sense that most of the plan won’t come to pass anyway. Apple, however, remains in the red.
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We’re officially just over a week away from WWDC 2025. While we expect big design enhancements and much-needed Apple Intelligence improvements to iOS, Apple has the opportunity to do something it’s quite good at: flexing its privacy prowess.
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Alongside a host of ongoing deals across the M3 iPad Air and M4 MacBook Air lineup, this morning saw the 15-inch 24GB M4 MacBook Air drop in price again with up to $235 in savings. From there we move over to the M4 Pro MacBook Pro lineup where you’ll find the most affordable model at $285 off and higher-end configurations seeing giant $460+ price drops alongside a new Amazon all-time low on Apple’s latest black USB-C Magic Keyboard with Touch ID and Numeric Keypad, ongoing deals on Mac mini, and as much as $220 off the Sonos Ace ANC headphones. All of that and more awaits below.
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Apple has shared its third-ever App Store Transparency Report today. The report includes granular information on things like app removals and appeals, App Store user traffic, government takedown requests, and more.
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Hollywood’s summer blockbuster season is in full swing, and one big new movie premiering next month—28 Years Later—will be especially unique: it was shot entirely on iPhone, including with a rig that held 20 iPhones at once.
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Apple Glasses, per the latest reporting, are full steam ahead with a targeted launch in 2026. Until now, I haven’t been that excited about the new product, since its rumored features overlap heavily with AirPods and Apple Watch. But there’s one big advantage that’s changing my mind, and it’s something Apple’s other wearables can’t match.
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Last fall 9to5Mac exclusively reported that Apple had a new, dedicated ‘Games’ app in the works for iPhone and more. Then this week, Bloomberg corroborated that report and outlined the timing: the new ‘Games’ app is coming this year in iOS 26 and more. Here are three features to expect.
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The iPad is unquestionably a strong product. It rakes in around 10% of Apple’s overall revenue and has more than twice the market share of Samsung, its closest competitor.
However, the market it helped create has shifted dramatically these last few years, and Apple hasn’t kept up.
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Apple is set to expand its retail footprint in India by opening its third store at Bengaluru’s Phoenix Mall of Asia, as reported by Business Standard. The move underscores the company’s commitment to the Indian market, at a time when this growing partnership is provoking tension with President Trump.
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With WWDC just around the corner, upcoming macOS features are likely to rekindle interest in Apple’s Mac lineup. Whether you’re shopping for your first Mac or upgrading an aging one, here’s the latest on what’s coming next.
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With the launch of iOS 14, Apple introduced a bold new privacy feature: App Tracking Transparency. This new feature would require third party apps to ask for user permission to track across apps before they’d gain access to your advertising ID (IDFA).
Apple begun enforcing this in April 2021 with the launch of iOS 14.5, which is when non-complying apps would no longer be able to submit updates to the App Store.
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Update: The FBI’s original directive mistakenly included two models, the E100 and E300. The agency has since revised the list to exclude them, and we’ve updated this post accordingly.
If you were spooked by yesterday’s news that thousands of ASUS wireless routers have been compromised by a botnet, and are thinking about buying a new router, here are some models to not add to your cart per a recent FBI advisory.
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I love Mark Gurman’s scoop that Apple plans to introduce iOS 26, not iOS 19, alongside version 26 of macOS, visionOS, watchOS, and tvOS. It’s a different flavor of the same solution I thought about a few months ago but thought might be too much of a reach to share.
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This week brought a surprising report saying Apple plans to rebrand all its software platforms with year-based naming. So, iOS 26 will launch this fall (think car models) rather than iOS 19. Could iPhone hardware be the next subject of change? Apple’s leaked roadmap may offer a clue.
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The Apple Research team has published a pretty interesting study that investigated whether AI models can estimate heart rate from stethoscope recordings, even though they weren’t specifically trained with that purpose in mind. The short answer is: yes. And this is great news. Here’s why.
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Following the announcement at I/O 2025 last week, Google is more widely rolling out Gemini Live camera and screen sharing to the iPhone and iPad app.
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File this one under “tiny, but significant”: if you default your iPhone camera to 3:4, Instagram will finally let you post exactly what you shot.
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This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: surprise Apple Glasses launch timing, iOS 26, HomePad’s arrival, and more. Here are this week’s Apple rumors.
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In the streaming age, reducing churn is a huge priority for every streamer. Disney has largely done this by pushing subscribers to bundles, but now it has another tactic launching: Disney+ Perks.
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Apple has big changes planned for the iPhone 17 lineup, headlined by the addition of the all-new iPhone 17 Air. Meanwhile, a new report today corroborates a change we can expect for the cheapest iPhone 17 model: a slightly larger screen.
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Severance season 3 is actively in the works, but that’s apparently not the only new development brewing. In a new interview, Ben Stiller revealed that two spinoff ideas are being explored by Severance’s creative team.
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The M4 Mac mini deals have been on fire this week and, while this one might not last for long today, Amazon has now dropped the most affordable model down to a new $489 shipped all-time low. That deals joins offers on upgraded configs alongside a new all-time low on Apple’s 15-inch 16GB M4 MacBook Air at $175 off and the best price to date on the entry-level 13-inch M3 iPad Air, Insta360’s Link 2 4K Webcam, and more waiting down below.
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A new Apple-funded study performed by Analysis Group says that the United States App Store “facilitated over $400 billion in developer billings and sales in 2024.” This marks 2.9x growth in the ecosystem since 2019, according to the study.
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Most Mac users stick with their machines longer than they want to. Not because they love the slowdowns — but because upgrading is expensive, and reselling takes time most people don’t have.
That’s where Upgraded comes in.
It’s a smarter way to stay current — without the upfront cost or the trade-in hassle. You get a new MacBook, pay monthly (starting at $33.28/mo), and every 2 years, you’re eligible to trade up. It’s simple, clear, and now even more accessible.
And now that we’re approaching WWDC 2025 and macOS 26, it’s a great time to upgrade your Mac hardware and ensure you can run all of Apple’s new features.
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