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This has been a long time coming, since the Brazilian Real has seen a 15-20% devaluation against the U.S. dollar in the last couple of years. But today, Apple announced it will be readjusting a few of subscription prices in the country.

On Friday, President Trump publicly threatened a 25% tariff on all iPhones not made in the United States, catching both Apple and his own administration off guard. Now, The New York Times reports it seems the move was likely payback for Tim Cook skipping Trump’s recent Middle East trip.

Memorial Day 2025 has arrived and it’s now time to take stock of the best deals on Apple gear. As part of Amazon’s now live holiday sale, we have notable offers on the latest M4 MacBook Air lineup alongside the return of all-time lows across the Apple Watch Series 10 configurations, the return of 2025 lows on AirPods 4, AirPods Max deals, and solid $100 price drops on iPad mini 7. Those offers are joined by up to $300 off M4 iPad Pro and M3 iPad Air discounts as well as a host of notable discounts on charging gear, EVs, power stations, fashion brands, and much more. Scope it all out down below. 

Apple has long been rumored to be developing a product for the smart home. It’ll have a square 7-inch display, support Apple Intelligence, and essentially serve as a command center for all things Siri and HomeKit.

While this product was on track to launch this spring, numerous issues have pushed that timeline. Now, according to Bloomberg’s Mark Gurman – it may finally launch later this year.

Apple is gearing up for a sweeping set announcements at WWDC, kicking off on June 9, as reported by Bloomberg’s Mark Gurman.

We’ve been hearing about a significant redesign coming as part of iOS 19 for iPhone and iPad, as well as design updates for macOS 16 too. However, it turns out Apple’s ambitions are even greater. In the latest edition of his Power On newsletter, Gurman says that both watchOS and tvOS will also see significant redesigns, and visionOS will get some touch-ups as well.

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact.

Bandbreite is an excellent tool for Apple Watch enthusiasts. It offers deep insights on all 840+ Apple Watch bands launched over the 10+ year old lifespan of the Apple Watch, allowing users to learn more about Apple Watch bands and keep track of their collection.

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There’s a lot of hype around AI right now. Every product is “AI-powered” and every app promises to help you do more by doing the work for you. However, I think that real productivity improvements don’t come with bolted-on functionality. They come from building smarter tools that live where people already work and letting them focus on what humans do best. That’s why I think Spike’s new AI Feed is a solid example of workplace AI done right.

With the expected release of the iPhone 17 Air later this year and the recent release of the S25 Edge from Samsung, it looks like the theme of 2025 is all about thinness. Companies are doing all they can to flex their design and physics-defying muscles to show off just how thin they can make products without sacrificing significant features. Now, accessories companies are getting in on the fun, and Kuxiu’s new X41Q charger is impressively thin while staying efficient and powerful. Here is what you need to know!

Speaking at a press conference Friday, California Attorney General Rob Bonta said he’s “prepared to sue if appropriate” after President Trump threatened to slap Apple with a 25% tariff unless the company moves its iPhone manufacturing to the U.S.

Today, Apple TV+ dropped one of its strongest candidates yet for an original franchise. Fountain of Youth, directed by Guy Ritchie and starring John Krasinski and Natalie Portman, is streaming now.

A few years ago, Apple published a series of short videos on its British YouTube channel that were very different from the company’s usual campaigns. Now, the company is at it again, with a new set of futuristic and oddly hypnotic ads.

Xiaomi has retaken the digital crown in the global wearable band market, surpassing Apple to become the top vendor in Q1 2025, according to new data from Canalys.

The research firm says Xiaomi pulled it with a more mature ecosystem strategy than the one it had back in mid-2021 (the last time it led the pack), while Apple’s wearable strategy has grown stale.

Tim Cook is personally involved in an attempt to stop a Texas child safety bill targeting the App Store from becoming law, the Wall Street Journal reports.

The long-term promise of Apple Intelligence and next-gen Siri is that it will be able to access all our apps, and the data stored in those apps, to become massively more helpful.

ChatGPT has effectively given us a preview of this type of capability through its integration with a handful of Mac apps, and I’ve been putting it to the test …

Just one day after Mozilla confirmed it’s shutting down Pocket, Digg co-founder and chairman Kevin Rose has stepped up with a public offer to take it over.

Apple shares are down at market open today after President Trump threatened new tariffs unless the company starts building iPhones in the United States.

Apple introduced app privacy labels to help people better understand what data an app may collect, including what data is linked to them or used to track them across the web. When released back in 2020, the labels set a precedent in the industry and were a major first step in raising awareness of privacy-invasive apps. It became easy for users to compare something like Signal, which collects virtually no user data at all, and Facebook Messenger, which gobbles up anything and everything it can. The feature set out to help users make informed downloads.

However, in recent years, I have seen a growing conversation around whether these entirely self-reported labels located further down on the application’s App Store page still impact the user’s decision before hitting “Get” to install.

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Apple has announced that it is running a limited-time promotion offering boosted trade-in values on iPhones. The promotion will run through June 18 and is available in multiple countries around the world, including the United States and China.

President Trump has just blasted Apple in a post on his account on TruthSocial. The president said that he has “long ago informed” Apple CEO Tim Cook that iPhones sold in the United States should be manufactured and built in the United States, “not India, or anyplace else”.

He continues by threatening that if this does not happen, “a tariff of least 25% must be paid by Apple”. The details of the ‘tariff’ are unclear, but the outburst has nonetheless shook investors and Apple company stock has already dropped 3% in response to the announcement.