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This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: a leaked Apple Intelligence-related memo, and iPhone 17 Pro Max and SE 4 reports. Here are this week’s Apple rumors.

More than a year has passed since Apple paused advertising on X over brand safety concerns. Soon, however, Apple may begin advertising on X again.

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Apple Intelligence officially launched three months ago in iOS 18.1, and new features have steadily rolled out ever since. But the next iPhone update, iOS 18.4, is going to be especially big for new Apple Intelligence capabilities. Here are seven features and changes expected to arrive soon.

Benjamin and Chance review the 2025 Apple Unity watch band, watch face and wallpaper. They talk about some compelling leaked iOS features currently in internal testing, and Apple reportedly redoubles its AI efforts. Also, T-Mobile and Starlink launch a seemingly better satellite connectivity offering, than Apple’s in-built SOS feature.

And in Happy Hour Plus, the pair debate if it is time for the Apple Watch hardware lineup to expand. Subscribe at 9to5mac.com/join.

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TSMC is a major Apple partner, producing chips for its many hundreds of millions of new devices each year. But per the company’s founder, there was once a time when Intel got a shot at iPhone chip production, and failed to impress.

Yesterday Meta reported its quarterly earnings, and amid sharing updates on Threads, Instagram, and yes, the metaverse, CEO Mark Zuckerberg outlined an interesting new priority for this year: getting back to ‘OG Facebook.’

You don’t have to be in the Super Bowl stadium to be exposed to a lot of noise during the game. A new Apple Watch study found that noise levels across America are significantly higher than normal for about nine hours on Super Bowl Sundays.

On average, across the US, you’re likely to be exposed to noise levels between 1.5 and 3 decibels higher than usual – which is a lot worse than it sounds when it comes to potential hearing damage …

Apple is set to add PGA TOUR Pro Golf to Apple Arcade on February 6th. As someone who was obsessed with console games while I was growing up, I can’t help but get excited about this release. This is just another console-level game being added to the already growing portfolio of high-level games. Here’s what you should expect.

Netflix is by far the most dominant player in streaming, and today the company revealed its content release plans for 2025 with lots of big new shows and movies debuting. Here are the highlights.

In a major security failing, Chinese AI chatbot DeepSeek exposed chat history and other sensitive data in a database accessible without any authentication.

The security researchers who discovered the issue say that the exposure included more than a million lines of log entries, which included chat history and secret keys …

Satellite video calls will be coming to Europe from later this year, following a successful demo of the tech by Vodafone in partnership with AST SpaceMobile. Rollout in the US through AT&T will follow some time later.

As with existing satellite text and voice calls, the service will operate in remote areas where no cellular coverage is available …

For the 18th year running, Apple has been named Fortune’s Most Admired Company. The rankings are based of a survey of more than 3,000 company execs across 30 countries.

While Apple’s number one position was unchanged, a new company made the top five for the first time this year …

DeepSeek privacy concerns have led to investigations being opened in both the US and Europe, and seen the app removed from the App Store in Italy. It seems likely the same will happen in other countries.

Italian’s privacy regulator questioned whether the app complied with GDPR, a tough privacy law that applies across 30 different countries …

It feels like Apple TV+ is gaining ground in the public consciousness, with dramas like Severance, Silo, and Slow Horses, breaking through.

The availability of the Apple TV app is one reason why more people are finding Apple’s shows, now available on games consoles, cable boxes and more. Unfortunately, there is still no Apple TV+ app for Android phones and TVs. Despite that, here’s the best ways to watch Apple TV+ on Android.

Apple’s flagship iPhone 16 line launched last fall with a heavy focus on Apple Intelligence. But another new iPhone is coming soon, offering some of the same modern tech but at a much lower cost. Here’s when to expect the iPhone SE 4.

Last year I reviewed the ViewFinity S9, Samsung’s 5K monitor that competes directly with Apple’s Studio Display. In my own words, “the ViewFinity S9’s big selling point is price.” But what about the Studio Display? Is it still a good monitor two years after its launch? Is it worth the price? That’s what I’ve been trying to find out for the last few months.

Gaming on Vision Pro isn’t yet the device’s strong suit, but one recent launch should start to change that. Gamers will now find a massive expansion of new games available—more than 2,000 total—thanks to NVIDIA GeForce NOW coming to visionOS.

Apple is expected to launch the M4 MacBook Air very soon. When it arrives, the device will offer a compelling upgrade for existing MacBook Air users, particularly anyone using the M1 model.

Apple may face new shareholder scrutiny over its AI practices following a filing with the U.S. Securities and Exchange Commission. The document was filed ahead of Apple’s next Annual Shareholder Meeting that’s scheduled for February 25 at 8 a.m. PT.

The National Legal and Policy Center has submitted a proposal urging Apple to disclose how it acquires and uses external data for AI training. The filing, disclosed on the SEC’s website, highlights potential legal risks tied to data privacy and intellectual property rights. That’s despite Apple’s brand alignment with privacy-centric policies.

In a blog post for Windows Insiders, Microsoft has announced that Start menu phone integration on Windows 11 now works with iPhone. The feature was previously tested for Android last year with iPhone support promised at a later date.