Beacon ▪ January 2

Way back in July, Apple registered FCC certification for a new piece of iBeacon Bluetooth hardware. Naturally, 9to5Mac covered the release of wireless certification documents for the hardware. It was unclear by those filings the nature of the product, whether it was targeted at use in Apple Stores, some form of developer testing equipment or something else entirely. The product was never made publicly available for purchase, for unknown reasons.

However, time has elapsed such that the rest of Apple’s submitted documents are now available to the public. Vitally, this includes a user manual which immediately signals that this iBeacon hardware was meant for developers, presumably to test iBeacon integration in their own apps. It’s unclear, though, if this is meant to be used ‘in the wild’. Read on for an exposition on the workings of this mysterious device.

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Beacon ▪ November 13, 2014

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The rivalry between Apple and Samsung looks set to enter a new field as Samsung has announced a direct competitor to iBeacon, called Proximity.

Samsung Proximity is a mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.

With Samsung Proximity, visitors are able to experience rich content related to their location, and marketers can better engage with customers for increased sales and brand awareness.

The applications Samsung describes for the service are identical to those already in use with Apple’s iBeacon partners …  expand full story

Beacon ▪ August 8, 2014

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After announcing it would take advantage of iBeacons deployed by inMarket in grocery stores back in April, today Condé Nast’s Epicurious is announcing a partnership with another iBeacon network to further expand the context-sensitive notifications beamed to its users. Swirl, the same company behind recent beacon deployments in Hudson’s Bay Company and Lord & Taylor, will now deliver location-aware notifications to the Epicurious app via its network of beacons already deployed in retailers:

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Beacon ▪ July 28, 2014

It’s not the first department store with plans for iBeacons, but it’s certainly one of the biggest we’ve seen yet deploying the Bluetooth LE beacons that send shoppers location-aware, targeted notifications. Today Hudson’s Bay Company announced that it’s rolling out an iBeacon shopping experience in some of its 130 The Bay and Lord & Taylor department store locations across the US and Canada. expand full story

Beacon ▪ July 22, 2014

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With more and more retailers, event spaces, and others deploying Apple’s Bluetooth LE iBeacon technology in order to beam iPhone and iPad users context and location aware notifications, we still haven’t seen much data on how the beacons are improving ad engagement for marketers. InMarket, a company installing iBeacons in grocery stores around the country that talk to a number of apps from its advertising partners, today shared some of the first stats from a specific consumer brand using the platform.  expand full story

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