Apple seemingly turns to Tumblr to promote the iPhone 5c

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Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.

The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers…

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Apple airs new ‘Plastic Perfected’ ad to showcase iPhone 5c colors

Apple has started airing a new advertisement for the iPhone 5c. The ad is called “Plastic Perfected” and it focuses on the colors and materials of the new iPhone model. Much of the advertisement is reminiscent of scenes from Apple’s executive promotional video for the device. The iPhone 5c launches this Friday alongside the iPhone 5s.

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Microsoft ads distastefully take jabs at new iPhones, quickly get removed

Following the release of the new iPhone 5s and iPhone 5c, Microsoft has uploaded a video poking fun at the new Apple smartphones. The video pretends to be a “fly on the wall” during an Apple product development meeting, apparently attempting to make fun of the plastic materials and colors of the 5c.

The videos don’t exactly position Windows Phone against iOS, simply taking jabs at iOS without explaining any benefits of the Microsoft platform.

The ad also mentions iWatch development and the new gold iPhone 5s with fingerprint scanner. The video above follows our roundup of the latest iPhone parody videos (and some additional ones below). Several more videos from Microsoft are also below:

Update: The videos have been removed. 

Update 2: Mirror of one of the ads replaced above

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‘iPhone 5S’ (plus gold model), ‘iPhone 5C’ will actually be names of next iPhones?

Apple’s next two iPhone models will be named iPhone 5S and iPhone 5C, according to a report from Japan-based Macotakara. With repeated reports and rumors of the next-generation iPhone retaining the same design as the iPhone 5, the “iPhone 5S” name has long been claimed and regarded as the name of the new flagship iPhone. Apple’s iPhone 4S and iPhone 3GS retained the designs of the iPhone 4 and iPhone 3G, respectively.

However, because of Apple’s surprise naming scheme for the third-generation iPad (The new iPad), an outright claim of the name “iPhone 5S” may be important to some interested in the upcoming device.

As for the “iPhone 5C,” this name gained attention when purported packaging materials for the upcoming, lower-cost, plastic iPhone surfaced in photos online. It is unclear what the “C” in “5C” could stand for, but speculation and logic points to the “C” standing for “color.” Like recent iPod touch models, this plastic iPhone is rumored to come in a series of colors…

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‘iPhone 5S’, cheaper iPhone to come in multiple new colors, July announcement?

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According to Macotakara, new colors will be one of the more visible features of Apple’s next-generation iPhone models. According to a new report from the Japanese website, Apple’s iPhone 5 successor, already dubbed by some as the “iPhone 5S,” will come in three additional colors on top of the already existing black/slate and white/silver designs found on the iPhone 5.

It seems that it will have gossiped if the 5-color lineup of low-priced edition iPhone is carried out until now, but iPhone 5S may be 3 colors added to 2 colors of iPhone 5 1 color somehow. However, the informed sources did not tell about the kind of detailed color.

The site also claims that Apple’s already-rumored cheaper iPhone will come in five colors, but the report does not specify if this is five colors in addition to the black and white models or including the black and white options. Multiple analyst reports have previously claimed that Apple’s next iPhones will likely come in new colors.

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AnoStyle is giving away an anodized iPhone 5 to a 9to5Mac reader!

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We’ve previously covered and reviewed AnoStyle’s anodization service for iOS devices like the iPhone 5 and iPad mini. We found the process for an iPhone 5 to be seamless:

There isn’t much to report besides everything turned out great and I love the result. It feels and looks like my iPhone, only in gold. The only con to AnoStyle, at least for the gold color option, is that the text below “iPhone” on the back is now extremely faint. Other than that, I feel like I own a limited edition iPhone (dusts shoulder off), and at least four people have asked me how I managed to snag a gold iPhone.

Today, AnoStyle has agreed to giveaway an anodized iPhone 5 to a 9to5Mac reader. The winner, which we will select and announce one week from today, can choose either a black/slate or white/silver iPhone 5 plus the anodized color (red, pink, yellow, orange, blue, teal, green, violet, gold, copper, bronze, blue steel, rose gold, or flat black).
 The iPhone 5 is an unlocked 16GB unit, but the winner can choose to pay the difference for a higher capacity model.
How to enter:
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