colors ▪ September 9

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9to5Mac has been reporting that Apple was planning some cosmetic updates to the Apple Watch, including new Sport bands and a gold aluminum Apple Watch Sport, for some time. A few hours ahead of Apple’s event, an image has appeared on Twitter depicting what appears to be a Product (RED) Apple Watch Sport band. To date, Apple has offered Apple Watch Sport bands in white, black, green, blue and pink.

Although Apple is supportive of the charity, the Apple Watch notably debuted without any Product (RED) affiliation. This appears to be changing today …

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colors ▪ July 28

Earlier in my reviewing career, I always tried to estimate the likely audience for products I tested: was an accessory likely to be universally appealing, somewhat popular, niche, or poorly received by virtually everyone? Many reviews (and reader comments) later, I learned there was at least a small audience for virtually anything, and conversely, that some people found reasons to dislike even the best-designed and best-reviewed products. I eventually concluded that there is no such thing as “universally appealing” or “universally bad” — just products for different audiences of different sizes.

SwitchEasy’s Blocks ($20) and Colors ($15) are as close to a test of my conclusion as anything I’ve covered so far for Apple’s $350-$17,000 Watches. Blocks lets you build your own Apple Watch dock from 92 plastic pieces that just so happen to be “compatible with Leading Manufacturer building blocks,” code for “works with Legos.” Colors is an inexpensive Apple Watch case designed to match three Apple Watch Sport bands. Toy-like in appearance, the designs are clearly not “universally appealing,” particularly for owners of expensive Apple Watches and Editions. But it’s possible that one or both of them may appeal to you, anyway…
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colors ▪ August 28, 2014

In the latest round of iPhone 6 images, has a new set of photos showing a selection of SIM trays, home buttons, speakers and vibrator motors. The SIM trays are once again show in the same three colors as the iPhone 5s, silver, gray and gold. It seems like the gray is of a slightly lighter shade than the Space Gray of the iPhone 5s, but the quality of the pictures makes it difficult to tell for sure. What is very noticeable is the curved edge to the SIM tray, which will make a seamless line with the iPhone 6’s curved edges, seen countless times before. The images also depict some changes to the speaker and vibrator motor of the device …

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colors ▪ March 2, 2014

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Apple appears to have taken to Tumblr to start up a new advertising campaign for the iPhone 5c. The campaign is called “Every color has a story,” and the webpage called “ISee5c” appeared within the past couple of days.

The advertisements are videos portraying different iPhone 5c phone colors and case colors. Each roughly 15 second video plays a different song and showcases the dots featured on the rear of the iPhone 5c official cases and on the iOS 7 dynamic wallpapers…

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colors ▪ September 16, 2013

Apple has started airing a new advertisement for the iPhone 5c. The ad is called “Plastic Perfected” and it focuses on the colors and materials of the new iPhone model. Much of the advertisement is reminiscent of scenes from Apple’s executive promotional video for the device. The iPhone 5c launches this Friday alongside the iPhone 5s.

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colors ▪ September 13, 2013

Following the release of the new iPhone 5s and iPhone 5c, Microsoft has uploaded a video poking fun at the new Apple smartphones. The video pretends to be a “fly on the wall” during an Apple product development meeting, apparently attempting to make fun of the plastic materials and colors of the 5c.

The videos don’t exactly position Windows Phone against iOS, simply taking jabs at iOS without explaining any benefits of the Microsoft platform.

The ad also mentions iWatch development and the new gold iPhone 5s with fingerprint scanner. The video above follows our roundup of the latest iPhone parody videos (and some additional ones below). Several more videos from Microsoft are also below:

Update: The videos have been removed. 

Update 2: Mirror of one of the ads replaced above

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