iPad Air higher-tech but actually cheaper to produce than iPad 3, says research firm

ipad-air-callout

Research firm IHS, which previously dismantled the iPhone 5s and 5c to calculate component costs, has now done the same with the iPad Air.

It concludes that while the technology in the iPad Air is significantly more advanced than in the iPad 3 (for some reason the company skipped the iPad 4), the total production cost is actually lower, reports AllThingsD.

The firm says Apple’s iPad Air […] costs between $274 and $361 to build depending on model. The […] total component cost of the base model, at $274, is still $42 cheaper than the entry-level third-generation iPad …

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Apple confirms that 12W adapter will charge iPads quicker than older 10W adapters

The morning of Apple’s iPad mini event earlier this week, we told you there was a handful of new accessories coming including four new Lightning adapters and a 12W USB power adapter. We didn’t hear much about them during the event, but the new cables and adapters have hit Apple’s online store now, including a Lightning Digital AV adapter and Lightning to VGA adapter, with most shipping in “2-3 weeks”.

On the product page for the new 12W USB charger, Apple confirmed it would indeed ship with Retina iPads. With the new fourth-gen replacing the third-gen iPad—that would essentially cover just the iPad 4. It is, however, selling the adapter by itself for $19 online and listing compatibility with iPad 2, iPhone 4S, and iPod touch fifth-gen and up. Many readers have wondered whether the adapter would allow for faster charging with the iPad 3 and fourth-gen iPad. A big complaint among third-gen iPad users is that the device took up several more hours to charge than previous generations due to its larger battery. Also, on Apple’s discussion forums, some users asked if a software update would be required for the iPad 3 to draw additional power.

When we asked Apple about the 12W adapters, we were told the following:

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Top places to trade a third-generation, not-so ‘new’ iPad for cash or credit

So…I have the new iPad, err, the third-generation iPad, and its value tanked by 30 percent to 50 percent in the last 24 hours thanks to the fourth-generation iPad and iPad mini unveiling at the California Theatre yesterday.

I now have a few decisions to make. I can keep my iPad and wait for a larger update in the fifth-generation iPad. I could also trade my iPad for money or credit to buy the fourth-generation iPad, or I can even use the trade-in money for my iPad to get the iPad mini and then keep the extra dough for myself.

I actually decided to take a fourth option: I am going to trade my not-so new iPad and my dusty ‘ole first-generation iPad for credit to go toward the fourth-generation iPad. This way, I will be up to date. I will also get more bang for my trade-in buck when Apple releases the fifth-generation iPad (next fall?), as I will have the latest version. As for the iPad mini, I guess I will have to shell out extra money for it. I could always trade my old iPhones to get cash for it, though…but more on that here.

9to5Mac has you covered, for whichever path you choose, as we have compiled another list of the top trade-in places for cash or credit.

Check out the top 13 list below.

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Why does the new iPad continue charging after it hits 100 percent?

Since the launch of the third-generation iPad, Dr. Raymond Soneira, president of DisplayMate Technologies Corporation, has put the device through its paces testing just about every aspect of its “resolutionary” new Retina display. The lengthy report provided a detailed comparison of the new iPad’s display versus the iPad 2 and iPhone 4.

In a running time time of the new iPad’s battery, Dr. Soneira found its “batteries do not actually reach full charge when 100% is shown,” and noted up to an extra hour of charging is required before reaching full capacity. We already discovered that the third-generation iPad’s new 42.5-watt-hour battery takes considerably longer to charge than the iPad 2—up to several hours. One explanation suggested is that Apple is trying to shorten the amount of time people think it takes to charge to line up with iPad 2 expectations. Soneira found the new iPad running no applications at maximum brightness lasted for 5.8 hours in comparison to the iPad 2 at 7.2 hours.

He did not go into detail about his findings in the report, but Soneira provided an explanation of the charging issue below:

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New iPad jailbroken within hours

That did not take long. Just hours after today’s launch of the new iPad, jailbreaker MuscleNerd posted (via iFans) screenshots of what he claimed is a jailbroken third-generation iPad. Do not get too excited, because MuscleNerd warned there is “still lots of work to do.” Therefore, the jailbreak is far from prime time. There is “No ETA,” but he provided screenshots of Cydia running for further proof that it is on the way. We will keep you updated as progress is made.

Over on the Dev-Team Blog, a new post noted: “It’s impossible to predict how or when these things turn out,” but the team also highlighted the progress made so far with iOS 5.1, as well as the possibility of jailbreaking the new iPad.

Go past the break for the full breakdown.

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Apple launches gestures-heavy iPhoto for iPad, can tell you weather in images. Available today for $4.99

In what many might call a long overdue move, Apple finally ported the photo management application iPhoto to iPad. The release of the software completes a trio of the most important iLife apps that are now available on the iPad: iMovie, GarageBand, and now iPhoto. The app supports images up to 19-megapixels. It also sports many familiar and popular features, including the auto-enhance tool, social sharing through Facebook, Twitter, Flickr, email, and more.

The iPhoto app is aimed at people who “want to do more with your photos.” One aspect immediately becomes clear: iPhoto for iPad is gestures-heavy (per an extensive live demo Apple’s Chief Architect for Photo and Video Randy Ubillos gave on stage).

You can use the new bezel gesture —a first for an Apple-made iPad app— to swipe from the left side of the screen to look at other images in the album. From there, just tap on an image to bring the editing interface up. When you want to bring in the thumbnail view, just swipe from the side again.

Another cool feature: Double-tapping a single image tells iPhoto to scan your entire library and compare all the images to find the ones that look similar. You can also beam photos between devices over-the-air, tap a specific area to adjust it, touch, and drag to brighten or tweak saturation, and more.

However, when it comes down to heavy image editing, the iPhoto app does not disappoint. For example, brush palettes include tools such as red-eye, saturation, and lighten. Other notables include sharpen, soften, darken, and a general repair tool. Meanwhile, the effects gallery includes black and white, vignette, tilt-shift, watercolor, and more.

More information is available below.

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The new iPad has 10-hour battery life, is 0.6mm thicker and 0.07lbs heavier

Apple just finished the new iPad presentation at San Francisco’s Yerba Buena Center for the Arts. Now we have full tech specs, and the new Retina Display is its defining feature, but what about the little things? Per pre-event rumors and whispers, the new iPad is a tad heavier and thicker than its predecessor is.

The new iPad is 9.4mm thin and weighs 1.4lbs. As for the iPad 2, it is 8.8mm deep and weighs 1.33lbs (Wi-Fi model). This makes the new iPad 0.6mm thicker and 0.07lbs heavier. However, we somehow doubt anyone other than the most eagle-eyed fans will notice the difference.

As for its battery, the new iPad maintains the same 10-hour battery life as both the original iPad and iPad 2. Steve Jobs highlighted battery performance at the iPad 2 unveiling by underscoring how iPad 2 features the same “legendary” battery as the original model. “We don’t want to give that up,” he said, “This has been tried and tested by many reviewers.”

 

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And the new iPad is officially called…


Image courtesy of the Los Angeles Times

From the beginning of today’s iPad launch event at San Francisco’s Yerba Buena Center for the Arts, Apple executives referred to the new iPad simply as “the new iPad” slide after slide. No “iPad 3″ moniker or “iPad HD,” as the bloggers called it. So, what fancy new name did Apple come up with this time?

The truth is but a click away.

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Tim Cook: Post-PC devices made up 76 percent of revenues

Apple is having a media event underway at the Yerba Buena Center in San Francisco to unveil its third-generation iPad tablet. The company’s CEO Tim Cook just took the stage to share news about the new iPad. The executive noted that Apple has three post-PC products: The iPod, the iPhone, and the iPad.

“Now any company would be thrilled to have just one of these devices,” he said. “At Apple we’re fortunate to have all three.”

In total, 172 million post-PC devices were sold last year, accounting for 76 percent of Apple’s revenue. He remarked:

We have our feet firmly planted in the post PC future.

Apple now has 362 retail stores that greeted 110 million visitors just during the holiday quarter of last year alone. The company sold a whopping 62 million iOS devices last quarter and 315 million in total—the same numbers Apple shared while announcing the winner of the 25 billionth App Store download.

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Last-minute rumor: Apple snuck Senseg’s groundbreaking haptic display technology into iPad 3?

We are extremely skeptical about this one, but we are reposting it for the sake of discussion. According to Pocket-lint sources, Apple’s iPad 3 will include a new advanced tactile feedback technology that could add a completely new sensory input to the tablet. Unlike traditional haptic feedback that creates the sensation of physical touch with a small electrical stimulus (creating pulses that push against the finger), Apple’s solution allegedly puts an electrical pulse behind every pixel.

In theory, this would effectively create a 2048-by-1536 Retina display with so-called “textured feedback.” That is, it would add “texture” to objects on the screen when touched. Possible applications of this technology could be numerous and especially handy for both seeing and hearing issues. In addition, games would gain a whole new dimension if programmers could control screen pulses with a pixel-level accuracy and provide sensory perception of textures by varying friction between the screen and the user’s finger.

According to the article, Apple has been in talks with a Finnish startup called Senseg, the creators of advanced haptic display technology called E-Sense, depicted in the below clip. Now, when asked whether Apple licensed its technology, a company spokesperson told the publication “We won’t be making any statements until after Apple’s announcement.”

Similarly, Senseg’s technical marketing manager Petri Jekonen provided a similar answer to The Guardian newspaper yesterday:

That would be for Apple to say. My comment is no comment.

Furthermore, Senseg Senior Vice President Ville Mäkinen told Trusted Reviews that his company is “currently working with a certain tablet maker based in Cupertino.” The publication explains that the aim of Senseg’s technology is to “make a corrugated surface feel corrugated, a rough surface rough, a soft surface soft.”

On the other hand, Senseg CEO said less than four months ago that his company’s technology won’t be available for prime time for 1 to 2 years. “We’re certainly optimistic that we’ll have something in the next year. That might extend to 24 months,” he said in the below clip. The new iPad’s hardware design was likely finalized four months ago when Senseg’s CEO made those comments.

What is so special about Senseg’s technology, you ask? Read on…

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Apple’s next iPad will be available on March 16th, additional launch event planned

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We’ve been told by an Apple Store source who has been reliable in the past that preparations are being made for a big Apple Store event which will culminate on Friday, March 16th.  Naturally, this points to an iPad 3 launch on the Friday just nine days after tomorrow’s announcement.  We’ve previously noted that an Apple Store in London at the world famous Harrod’s will open on that date as well as a new Store in Houston, Texas.

Speaking of Texas, Apple will NOT be putting up a temporary store at SXSW in Austin this year according to the The Austin American-Statesman.  Last year, Apple built a temporary Store at the event that coincided with the launch of the iPad 2.

Last year, Apple’s then-CEO, Steve Jobs, announced the release of the iPad 2 on March 2. The pop-up store opened at the start of the SXSW Interactive Festival on March 11, 2011. The store, at the Scarbroughs building on Congress Avenue and Sixth Street, sold the tablet, as well as accessories, during the festival.

The show runs from March 9-13 this year.

Yesterday, two simultaneous reports came out stating the name of Apple’s new product would be the ‘iPad HD’ and recently more and (iM)ore evidence points to an LTE version being announced. Today, Verizon began teasing a “Something is Coming” campaign.

Interestingly, we were told that there would be a subsequent launch event a week later but he had no further information on the the subject matter.  This could be a separate Apple product (AppleTV?) or perhaps additional International launches of the iPad.

We’ll have live coverage of tomorrow’s event as it unfolds. Read more

Reports claim the new iPad will actually be called the ‘iPad HD’

According to both CNET and VentureBeat, Apple’s new iPad won’t be officially called “iPad 3,” but rather “iPad HD.” The “HD” suffix is a nod to the new iPad biggest upgrade: the high-definition Retina Display. The Verge reported last year that the new iPad would be called the “iPad HD,” so it’s worth taking a look at their surrounding iPad HD rumors from last year.

We’re not entirely buying the new name.

The Verge’s report called for some new professional software for the iPad HD, and also said the device would be marketed as a new high-end iPad, and the iPad 2 would continue to sell. However, our sources have been saying that most iPad 2 models will be discontinued, and the new iPad  will keep the iPad 2 price points. The new iPad will also include a faster chip and improved cameras, and Apple’s media event is this Wednesday.

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