▪ July 21, 2014

Screen Shot 2014-07-21 at 8.10.58 PM

Apple has begun airing a new television advertisement for the MacBook Air that promotes the computer as “the notebook people love.” The ad demonstrates various personal connections to the MacBook Air via various stickers for the computer’s lid. Some stickers range from one of Homer Simpson holding the Apple logo, one with Snow White, and various cool black and white graphics. Apple last updated the MacBook Air earlier this year with improved processors and lower pricing, and significant updates to the line are expected this fall. Apple has also posted a new webpage to promote the ad and the stickers shown within the ad.

You can watch the ad below:

expand full story

▪ May 19, 2014

▪ June 6, 2013

▪ August 24, 2012

▪ September 6, 2011

The image on the left (above) is the logo of Sichuan China-based food company Sichuan Fangguo Food Co., Ltd. It’s also the logo that Apple claims infringes on trademarks related to it’s own iconic Apple logo, according to a report from go chengdoo. (We cant help but feel that it looks more like an Apple logo merged with elements of LG’s logo)

CEO of Fangguo, Zhao Yi’s intial response:

“There’s a leaf so you can tell it’s an apple, but it also contains two Chinese characters. … The orientation is also different, and ours is a totally different shape … .” Besides, he added, “When I started Fangguo, I had never even heard of Apple.”

The company claims to have received a letter on July 19 from Beijing Zhucheng Law on behalf of Apple that gave the company until August 6th to respond to complaints regarding the resemblance of their logo to Apple’s. This was two days before Fangguo’s logo registration application was to be extended. The trademark registration license currently extends to August 19, 2017. expand full story

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