October ▪ September 25, 2013

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Last fall, Apple had a lot of products to introduce: a new iPhone, two new iPads, three new iPods, and a few new Macs. Apple ended up dividing those new devices into two events: an iPhone + iPod event and an iPad + Mac event.

Without much occurring during the first half of this year, and even with the new iPhones launching this month, Apple still has a significant amount of products to still announce this year. Let’s take a look at what’s coming:

Could Apple announce all of this in one sitting?…

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October ▪ September 20, 2013

iPhone 5S preorder 3

The WSJ reports that Apple has instructed suppliers to increase production of the gold model of the iPhone 5s by one-third after seeing high demand for the color. Availability for the gold model was into October within 30 minutes of orders opening on Apple Store sites around the world, with retail stores also reportedly selling out quickly and carriers getting few in the first place …  expand full story

October ▪ September 11, 2013

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Apple is working on a new version of the Apple TV, and according to MG Siegler, it could arrive as soon as next month. We have independently heard that a new version of the Apple TV is in development, but our sources have not provided a clear picture in terms of a launch timeframe.

Siegler says that the launch could occur in October, which is the month that we’re expecting new versions of the iPad arrive. It would make sense for Apple to launch the new Apple TV and iPads in tandem as this is a launch combination that it has done in the past (iPad 3 + Apple TV 3 in 2012)…

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October ▪ September 6, 2013

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Apple plans to release its next Mac operating system, OS X 10.9 Mavericks, at the end of October, according to sources with knowledge of the launch plans.

This comes despite claims and speculation that Apple will release OS X Mavericks and iOS 7 in tandem this month. iOS 7 is set to ship alongside the iPhone 5S and iPhone 5C later in September. There has also been chatter about Apple holding the iPad iOS 7 release back until October.

For the launch of both OS X Lion and OS X Mountain Lion, Apple released the new operating systems the day following an earning results release. Apple traditionally shares its Q4 earnings numbers during the second half of October, so perhaps Apple will release Mavericks the day following its Q4 results announcement…

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October ▪ February 1, 2013

iPhone5S-9to5-Feb2013

There have been many rumors this year about what upgrades Apple will include in its anticipated annual iPhone refresh. Most agree Apple will move to release two iPhones, but there is some debate about what those phones will be.

Rumor has it that Apple is working on a low-cost iPhone that will do away with the current iPhone design and instead use a new plastic case with a curved back similar to previous iPods. Despite being a less expensive device, that could make things even trickier for Apple to impress with an iPhone 5S upgrade that is largely expected to retain the “old” design of the currently shipping iPhone 5. The devices from competitors are making things even more difficult for Apple’s expected “S” upgrade. Rumors of a 4.8-inch iPhone prototype that recently surfaced don’t seem likely for the next iPhone, but that hasn’t stopped mainstream media and analysts from reporting that Apple is losing out on iPhone sales as consumers opt for larger screen devices. However, that might now be the case, at least not in the United States, with Strategy Analytics and NPD estimating Apple beat Samsung to become the No.1 phone vendor in Q4 2012. Will consumers want or expect a larger screen on the next iPhone, or will Apple’s usual minor refresh suffice?

What did past S upgrades have? expand full story

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