Softbank ▪ April 5, 2014

TV Tokyo got a quick interview with Apple VP of iPad, iPhone and iPod Marketing Greg Joswiak. In the snippit, cropped above from a longer segment, Joswiak boasts that Apple is approaching 70% iPhone marketshare in Japan – something he attributes to Apple’s  relentless focus on quality and the Japanese consumer’s desire to put quality above cost.

As you’d expect, Joswiak deflects questions about the iPhone 6 to the chagrin of the reporter.

Apple this year landed the biggest Japanese carrier NTT DoCoMo which also spurred renewed pricing competition among its competitors allowing Apple’s Japanese marketshare to explode to near 70%.

(via Macotakara) expand full story

Softbank ▪ October 8, 2013

Softbank ▪ August 26, 2013

iPhone-5S-Champagne

iPhone 5S Champagne

Bloomberg is reporting that shares of NTT DoCoMo are rising on rumors that Japan’s largest carrier will get the iPhone this year. The company’s rivals, KDDI and Softbank (who just bought Sprint) both currently carry the iPhone and saw their share price drop in morning trading.

[DoCoMo]Chief Financial Officer Kazuto Tsubouchi said there are compelling reasons for Apple and his company to reach an agreement, according to an interview published in SankeiBiz. For Apple, it doesn’t make business sense not to allow Japan’s largest wireless carrier to sell the iPhone, while DoCoMo wants to be able to sell most popular handsets, Sankei said.

The original Sankei article is here (translated) with the relevant bit translated by 9to5Mac reader Kazuto Kusakari:

A new iPhone from Apple is expected in September.  The Japanese market are paying close attention to whether NTT docomo will be selling the new model or not.  Having sold two other models as their main phones in the past summer season, the company is ready, as the vice-president Kazuto Tsubouchi has commented “the only problem is WHEN we are going to sell it.”…

Tsubouchi adds, “Nothing has changed.  It will be difficult (to sell the iPhone on September 10th). But for Apple, it is not economically reasonable to not sell the iPhone on Japan’s largest carrier.  As for NTT docomo, we must sell phone the customers desire.  It’s a matter of terms.

Apple is also working on China’s largest carrier, China Mobile, which also doesn’t currently carry the iPhone. If Apple can hook one or optimally both of these two monster carriers, it will be able to sell significantly more iPhones in Asia. expand full story

Softbank ▪ October 14, 2012

Softbank ▪ October 11, 2012

Softbank ▪ October 19, 2011

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