August 16, 2017

Crazy rumor time: blurry images claim to show a ’60-inch OLED Apple television’

Four photos have been posted to Chinese social media site Weibo claiming to show an ‘OLED Apple television’ of around 60 inches. There are, however, just a few problems with this claim …

September 2, 2016

One of the longest-running rumors about Apple – that it was working on launching a fully fledged television – finally fizzled out last year, when a WSJ report said that the company had ultimately decided against the idea. Instead, Apple is aiming at a (delayed) subscription TV service, complete with original programming.

It was speculated at the time that there were two reasons for the decision. First, that Apple had been unable to come up with a compelling differentiator that would have given consumers a reason to buy an Apple television over the many rival products. Second, that there simply wasn’t enough money in the business – margins are slim, and replacement cycles are lengthy.

But a Sony Bravia issue reported this week has highlighted a third reason that an Apple television may have turned out to be a very bad idea …

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May 22

AllianceBernstein analysts have suggested that the on-demand streaming subscription service YouTube TV is the television service Apple should have built.

They point to how YouTube has persuaded many to become cord-cutters, using the service to replace their cable subscription – and they present an interesting theory about why Apple has made such little progress with its own TV plans …

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February 22

Apple is continuing to expand its Worldwide Video Programming division, the team responsible for original content efforts. According to a new report from Deadline, Apple has hired Carol Trussell, who will serve as Head of Production…

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February 13

Apple is working on a TV show starring NBA superstar Kevin Durant, Variety reports. The show is dubbed “Swagger” and will be produced by Imagine Television and Durant’s Thirty Five Media.

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June 16, 2017

Apple has hired two top Sony Television executives Jamie Ehrlicht and Zack Van Amburg, to take up new positions as co-heads of video programming worldwide for Apple. The company announced the hirings in a press release.

The execs oversaw blockbuster TV shows including Breaking Bad, Better Call Saul and The Crown. It seems like Apple is now taking original content production seriously.

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