For both Google and Apple, the operations on their virtual stores are hugely important, as they account for millions of dollars. However, there has historically been a disparity between the number of downloaded applications and the actual money generated by them, a trend that seems to have peaked in the first quarter of this year.
According to App Annie‘s Index Market for Q1 of 2016, in fact, Google’s Play Store saw a number of downloads that roughly doubles that of the iOSApp Store, which in turns represents the platform with the highest profitability, with over 90% more revenue generated over its counterpart…
The latest data from App Annie shows that Android has pushed further ahead in the number of apps downloaded worldwide, but iOS has increased its lead in app revenue.
Downloads in India and Southeast Asia in particular saw Android opening up its download lead from 85% in Q2 to 90% in Q3 2015, but that boost in low-cost handsets did nothing for app revenues. iOS apps increased their revenue lead from 70% to 80% in the last quarter … Expand Expanding Close
HBO Now, the standalone subscription service for the premium network, appears to be a hit with iOS users, says new data from analytics service App Annie.
After launching on Apple TV and the App Store for iPhone, iPad, and iPod touch in early April with a 1-month free trial, the new report says the standalone service’s app “debuted at #1 on our Worldwide May iOS revenue charts” showing that the free trial converted users to paid customers.
A month after the trial ended for day one subscribers, App Annie says HBO Now sat at “#2 overall daily grossing rank in the United States” according to its data. Showtime is planning a similar standalone service that will launch next month.
It’s also interesting to see where Spotify and Beats Music sit on App Annie’s chart ahead of Apple Music’s launch on Tuesday. Apple Music will offer a 3-month free trial period for users and will be pre-installed, but Beats Music users should convert to Apple Music customers and the company certainly hopes to steal customers from Spotify. HBO Now’s performance is also good news for the revenue outlook of Apple’s rumored web TV service as cord cutters are clearly willing to pay for content.
Streaming music service Rdio has reduced the price of its family membership plans to match the deal Spotify announced last month of half-price subscriptions for additional family members. This means the first member pays the standard $10/month fee while up to four extra family members get their own account for $5/month.
Rdio has offered family memberships for several years now, but this price reduction brings the service into line with Spotify. As with Spotify, each family member gets their own playlists, keeping things tidy – especially now that you can listen to Rdio in your car thanks to CarPlay support.
With our Family Plan, say goodbye to having only one person being able to listen at a time — or having to share favorites and playlists that aren’t really your own. And say goodbye to friends wondering why “you” are listening to your kid’s music that’s overcrowding the Home feed.
Interestingly, $5/month is rumored to be Apple’s target price when it relaunches Beats Music under its own branding. The company has reportedly been asking record labels to reduce the fees they charge for music streaming to make the deal possible. It has been suggested that the relaunch may take place in February.
Apple has been under pressure to launch a true on-demand music streaming service in addition to iTunes Radio as the money continues to move from downloads to streaming.
According to data from App Annie’s latest download and revenue report, Google Play for the first time surpassed the App Store in app downloads during the second quarter of 2013. While Google was able to move past Apple with about 10 percent more downloads during the three month period, the report notes the App Store brought in nearly 2.3x the amount of revenue.
App Annie says that Google Play’s growth was driven by emerging markets including Brazil, India, and Russia, and while the App Store still leads by revenue, Google Play closed the gap slightly compared to last quarter and years past.
Google Play saw Brazil climb two spots to join India and Russia as another emerging market in the top 5 countries by downloads for Q2 2013…The United States, Japan and United Kingdom remained the leaders in the iOS App Store when looking at revenue generation, and Australia climbed to #4 after a strong Q2. iOS App Store revenue was driven primarily by the United States and Japan, which combined to account for about half of the total iOS App Store revenue in Q2.
App Annie’s report also includes its Games Index tracking mobile games on iOS and Android, which now account for around 40 percent of all downloads on both platforms. During Q2, Gameloft’s Despicable Me: Minion Rush grabbed the top spot for most downloaded iOS game, while publisher Tiny Piece took the honour on Google Play.
As for non-gaming apps, Vine increased by three positions to become the most downloaded app during the quarter on iOS, followed closely by YouTube, Snapchat, and Instagram. Expand Expanding Close
App Annie is out today with its January 2013 index that covers revenue from mobile app sales in the App Store and on Google Play. While Apple was able to hit record revenues in December, increasing revenue by one-third during the month and growing by one-fifth from Q3 to Q4, Android posted even stronger growth by doubling revenue quarter-over-quarter. Despite stronger growth for Android, according to the report, the App Store earned 3.5 times as much revenue as Google Play during December 2012. Bloomberg noted that App Annie doesn’t provide exact figures for revenue, as it currently sells that data, but the report provided a break down of revenue by country and publisher. Apple has previously said the App Store brought in around $333 million per month between June and December.
iOS App Store revenue grew by about one-fifth from Q3 to Q4. In particular, it achieved record revenues in December, as monthly revenue increased by about one-third from November to December 2012; this gain surpassed even the standout revenue increase from November to December last year. As highly-desired holiday gifts in many countries, new iPhones and iPads (including the recently launched iPad Mini) typically lead to a jump in app downloads, and consequently, app revenue.
When it comes to revenue by country, App Annie said that United States, Japan, United Kingdom, Australia, and Canada continued to account for 60 percent of App Store revenue in Q4. However, China experienced significant growth during the quarter: Expand Expanding Close
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