Skip to main content

Artificial Intelligence

See All Stories

Apple Ask: Support staff reportedly testing AI tool to help answer your questions

Apple Ask | Call center staff

A limited number of Apple support staff are reportedly using an internal AI tool to help answer customer questions. The tool is reportedly known as Apple Ask.

The ChatGPT-style tool lets advisors paste in or paraphrase a support question, and the AI then searches Apple’s internal knowledge base to generate answers …

Expand Expanding Close

Apple Keyframer generates AI animation from a still image and text prompt

Apple Keyframer generates AI animation | Illustrative cartoon character shown

Apple has announced an innovative new artificial intelligence tool which could enable anyone to create animations. Apple Keyframer is an AI animation generator that needs nothing other than a still image and a text instruction.

It comes just a few days after the company revealed MGIE, a way of editing photos using text commands

Expand Expanding Close

Apple joins AI Safety Institute Consortium (AISIC) at request of White House

AI Safety Institute Consortium | Illustration of AI chip on circuit board

Apple is one of more than 200 companies and other organisations to join the US AI Safety Institute Consortium (AISIC), at the request of the White House.

Amazon, Google, Meta, Microsoft, and Nvidis are among the other companies to join the consortium in response to an executive order by President Biden to ensure that artificial intelligence is “safe, secure, and trustworthy” …

Expand Expanding Close

Apple AI work continues: Editing photos using text commands

Editing photos using text | An example of Apple's MGIE output, making a sunset more red

Apple’s AI work may be something of a slow-burn when it comes to Siri, but the company isn’t sitting back doing nothing. The company has just released an open-source AI model for editing photos using simple text commands – something which has been described as a breakthrough achievement.

Named MGIE – for Multimodal large language model Guided Image Editing – the model allows the user to use natural language to tell the editor what it is you want to achieve …

Expand Expanding Close

Zuckerberg’s AI announcement raises privacy and toxicity red flags

Meta AI | apps Instagram Facebook WhatsApp

Meta CEO Mark Zuckerberg’s AI announcement has raised major concerns, after he said that the company had more user data than was used to train ChatGPT – and would soon be using it to train its own AI systems.

The company’s plan to use Facebook and Instagram posts and comments to train a competing chatbot raises concerns about both privacy and toxicity …

Expand Expanding Close

Adobe unveils Firefly AI for Vision Pro with limited-time free text to image creation

Adobe Firefly and Lightroom Vision Pro

Adobe has announced that its popular generative AI app Firefly is coming to Vision Pro. The company says the experience is “purpose-built for visionOS” and will help users “bring their creative visions to life.” While the app usually costs generative credits, Adobe is making it free to use the text to image AI on Vision Pro until March.

Expand Expanding Close

Next generation Siri likely to be launched in iOS 18, with ChatGPT style capabilities

Next generation Siri | Shown in use on iPhone

A next generation Siri version is set to be powered by a generative AI chatbot, with analysts expecting it to be launched with iOS 18, and announced at this year’s WWDC.

While Apple has been criticized for the way that Siri has lagged behind, a new report says that this is because the company is aiming to be far more ambitious than existing generative AI systems …

Expand Expanding Close

Windows PCs will follow Mac example with ‘Neural Engines’ this year – Canalys

Neural Engine equivalents coming to Windows PCs | M3 chip line-up shown

While critics might say Apple is falling behind in the AI race, there’s one area where the Cupertino company has led the way: on-device AI processing using the Neural Engine in its iPhone, iPad, and Mac chips.

Market intelligence company says it expects Windows PC brands to follow Apple’s lead this year, putting their own equivalent of Neural Engine chips into high-end laptops this year …

Expand Expanding Close

Security Safe Space: ChatGPT-powered productivity apps rising in popularity, but be cautious sharing personal information

app store chatgpt ai apps

Productivity apps equipped with the promises of “artificial intelligence” are becoming increasingly common. From prioritizing tasks to keeping up with a fitness routine, there’s seemingly a ChatGPT-powered productivity app for just about any New Year resolution. However, beneath the surface, it feels like the beginning of a cautionary tale.


9to5Mac Security Safe Space exclusively is brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security combines state-of-the-art Apple-specific security solutions for fully automated Hardening & Compliance, Next Generation EDR, AI-powered Zero Trust, and exclusive Privilege Management, with the most powerful and modern Apple MDM on the market. The result is a totally automated Apple Unified Platform currently trusted by over 45,000 organizations to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple.


Expand Expanding Close

Researchers working on enabling ‘Apple GPT’ and more to run on iPhone

Apple GPT on iPhone | Image of a large library with Apple-esque look

We learned back in May that Apple is already using its own AI chatbot internally, which some have dubbed Apple GPT. A new research paper appears to be geared to enabling a ChatGPT-style system to run on iPhones.

A second Apple AI paper looks at ways to generate animated 3D avatars from standard video, with obvious application to Vision Pro …

Expand Expanding Close

Reddit moderator rebellion: CEO says AI moderation is part of the solution

Reddit moderator rebellion partly to be solved by AI | Abstract image

The Reddit moderator rebellion earlier this year doesn’t seem to have fazed CEO Steve Huffman, who says that AI moderation is part of the solution.

Huffman says that he stands by the company’s decision to charge for API access despite the fact that it was massively unpopular, and led to the demise of the leading Reddit app, Apollo

Expand Expanding Close

AI Alliance will open-source AI models; Meta, IBM, Intel, NASA on board

AI Alliance will open-source AI models | Software code on widescreen monitor

A new industry group known as the AI Alliance believes that artificial intelligence models should be open-source, in contrast to the proprietary models developed by OpenAI and Google.

Meta, IBM, Intel, and NASA are just some of the organizations to sign up, believing that the approach offers three key benefits …

Expand Expanding Close

Shortcuts team working on bringing AI to Mac

Bringing AI to Mac | iMac on desk with 'Do More' screensaver

Three former Apple employees – two of them the ones who developed the Shortcuts app – are working on a new project: Bringing AI to the Mac.

The trio say their aim is to bring back some of the magic you used to feel when powering-up a personal computer back in the 80s – though they do also give a simple example of the kind of practical application they have in mind …

Expand Expanding Close

OpenAI board was concerned a new Q* breakthrough could threaten humanity

OpenAI board mystery may be solved | Light painting of a blue female face

The mystery of what led the OpenAI board to take the precipitous step of firing CEO Sam Altman may now have been solved. A new report says a number of researchers warned them of a new breakthrough which they said could threaten humanity – after Altman seemingly failed to inform them.

In a letter to the board, the researchers suggested that the breakthrough – dubbed Q* and pronounced Q-Star – could let AI “surpass humans in most economically valuable tasks” …

Expand Expanding Close

OpenAI boardroom coup defeated, Sam Altman returning as CEO

OpenAI boardroom coup defeated | Smartphone with company logo

The OpenAI boardroom coup, which saw CEO Sam Altman fired as CEO, and co-founder Greg Brockman removed from the board, has been defeated. Sam Altman is now being reinstated as CEO.

The drama at the ChatGPT developer isn’t entirely over, however. The AI company is so far calling the deal an “agreement in principle” rather than a fact; there is to be an investigation into the whole saga; and the original corporate structure which led to the mess is to be retained …

Expand Expanding Close

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications