We were on hand in New York City today to watch the unveiling of the iPhone on T-Mobile and its new LTE/plans that purport to save T-Mobile customers a lot of money over its U.S. competitors.
T-Mobile tipped us to its grand plan to become the ‘Uncarrier’ at CES in January 2013. The idea is to radically simplify the phone plan purchasing experience by cutting away most complexities of the carrier agreements. The effort was very forward thinking and Apple-like in that sense, and the results are certainly a big change for the industry.
You basically start with a $50 a month unlimited data plan and go from there. T-Mobile will throttle you after 500MB, unless you give them $10 or $20 more a month, which gives you 2GB or unlimited before un-throttling. Family plans are $30 for the first extra device and $10 for each one thereafter. I imagine most normals will pay $50 a month. That’s a lot less than the typical iPhone user pays.
But, let’s not kid ourselves on what’s motivating T-Mobile here. It has been losing customers like crazy and that’s largely due to its failure to carry the iPhone. The iPhone represents well over half of all smartphones on every other big U.S. carrier, and it will likely dominate T-Mobile over the next few years. T-Mobile said that even though it won’t officially support the iPhone until April 12, it currently has over 2.1 million iPhones on the network. That’s about to skyrocket…
CEO John Legere comes from over a decade at Global Crossing, an IP Data backbone firm, so cutting through all the B.S. and delivering fat delicious packets of data is his specialty.
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