Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:
Companies Stories July 4, 2014
Companies Stories February 18, 2014
Apple is missing out on iAd sales opportunities because the company is too “slow, cocky and downright stingy” according to Madison Avenue media buyers cited in a piece in Advertising Age.
One exec told Ad Age that Apple doesn’t even have official sales targets for its ad business.
Cary Tilds, chief innovation officer for GroupM, said that Apple doesn’t have a big sales team. “It’s not their main focus to tell everyone in the world how amazing advertising in iAd is,” she said. “It’s just not as loud” … expand full story
Companies Stories December 12, 2013
Companies Stories December 4, 2013
With further rumors of a larger iPad in the works – the latest one Chinese site Pad News claiming that Apple is testing several variants of a 12.9-inch iPad – we thought it would be interesting to gauge the level of interest.
The specifics of this claim fall well into sketchy territory. Pad News suggests a 4K display, which wouldn’t match iPad resolution ratios (though as the current iPad is close to 2K, something close to 4K wouldn’t be impossible). It also suggests a launch date of April – given that Apple switched iPad launch dates from the spring to the fall, switching back again doesn’t seem terribly likely.
The core rumor, however, has been around for quite some time. Several different sizes have been suggested, but 12.9 inches is the one most commonly cited. This idea first emerged back in May, attached to the world’s least likely name, and gained credibility (without the silly name) when reported by the WSJ in July … expand full story
Companies Stories May 15, 2013
Just a friendly reminder that 9to5Google will be covering Google’s yearly developer conference called Google I/O today. The 3 hour(!!) keynote starts at noon ET today and can be watched via live stream here.
Companies Stories November 29, 2012