Disney leverages iTunes to take on UltraViolet with new ‘Movies Anywhere’ iOS app
The ties between Apple and Disney are tightening even more thanks to their unprecedented collaboration on the new Movies Anywhere app. This ambitious project has been percolating at Disney for years and aims to make purchasing and viewing digital content easier than ever.
A direct shot at UltraViolet, the Movies Anywhere app allows users to purchase and play movies within the app or through any device with access to your iTunes library. Previously purchased films on DVD, and Blu-ray can be added to the app if they shipped with a digital redemption code. All past iTunes purchases are eligible.
Users can simply connect their iTunes account to their Disney Movies Anywhere account to begin populating their Disney digital movie locker and watch movies online and on their devices. Featuring simultaneous access on multiple devices, Disney Movies Anywhere enables consumers to stream and download Disney movies on their iPhone, iPad, and iPod touch and Apple TV (through iCloud or using AirPlay).