Over the last decade, iJustine has seen a lot of success and created a large following while covering Apple, the broader tech industry, and more on YouTube. She’s a known proponent of Final Cut Pro and uses it to create her fun and informative videos. Now she’s launched a Mac app to teach others how to use Final Cut Pro X.
Yesterday’s unveiling of the all-new Mac Pro at Apple’s WWDC keynote certainly made up for the fact that we didn’t see any updates to Apple’s pro apps like we we’re hoping. However, you might have missed Phil Schiller’s rather quick confirmation that a new version of Final Cut Pro X is indeed coming later this year:
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Following reports this morning that Apple was preparing to a launch a new campaign on its website to lure skeptical professionals back to Final Cut Pro X, Apple has now pushed out updates to the app in addition to smaller updates to its Motion and Compressor apps.
Version 10.0.8 of the ‘Final Cut Pro’ Mac App Store app brings a number of new features and enhancements, many of which focus on improvements for professional users. Among the updates is support for Sony XAVC codec up to 4K, the ability to view “ProRes Log C files from ARRI ALEXA cameras with standard Rec. 709 color and contrast levels,” and a long list of editing fixes, tweaks and enhancements that have been highly requested by pro users.
Apple has now updated its website with the new Final Cut Pro campaign we mentioned earlier. It includes a feature with acclaimed director Tsui Hark and Canada’s largest newspaper The Globe and Mail. The ‘What’s New’ Final Cut Pro product page was also updated to show off some of the new features in today’s update such as support for the Sony XAVC codec.
Apple also updated Compressor and Motion today with minor updates that include fixes.
A full list of what’s new in Final Cut Pro X, Compressor, and Motion is below:
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Apple is beginning a campaign today to win back the video-editing community that abandoned its flagship video-editing software after the release of its controversial Final Cut Pro X. The LA Times reported that following several updates to the software over the last two years to fix some of the criticisms, Apple is launching a number new ads on its website today that feature professionals using Final Cut Pro X. The campaign is apparently timed to lined up with upcoming National Association of Broadcasters convention and aims to win over professional video editors by featuring professionals such as editors at the Globe and Mail newspaper:
Now, after updating the software seven times since its release in 2011, Apple is launching a campaign Thursday aimed at winning back skeptical professional users.
Starting Thursday, the company plans to begin posting three stories on its website, including Liurette’s, aimed at changing the minds of folks like Miller by demonstrating how sophisticated users have embraced Final Cut Pro X. The stories will also feature Tsui Hark, one of the biggest names in Hong Kong cinema, and TV Azteca, which produces thousands of telenovela episodes every year.
From Adobe’s “Why Switch” Premiere Pro website
It’s no secret that the professional video editing community was up in arms over Apple’s decision to release what they viewed as a scaled-back, prosumer version of Final Cut Pro with the release of Final Cut Pro X almost two years ago. Despite the Mac App Store dropping the cost of FCP from almost $700 to $299, pro video editors complained Apple had stripped away some of the software’s core features to create a simple experience for the average Mac user and not professionals. It earned FCPX the nickname “iMovie Pro” and criticism in the mainstream media followed by a response from Apple and eventually even refunds of the app to unsatisfied customers.
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Vine version 1.0.5: Twitter’s new short video sharing app Vine ran into a bit of controversy when pornography found its way into the Editor’s Picks section due to human error. The developers have since addressed the issues and today’s update not only brings new Twitter and Facebook sharing features, but also the ability to block and report profiles. As noted by The Verge, the 1.0.5 update also increased the rating of the app from 12+ to 17+.
• Share to Twitter or Facebook after posting. Find the post you want to share, then tap the “…” button in the bottom right.
• Report or block a profile. Go to the profile, then tap the newly added “…” button in the top right.
• Fixed an issue that caused a black screen to appear and uploads to fail after creating a video on certain devices
• Miscellaneous bug fixes
ProCutX for Final Cut Pro X: Final Cut plug-in maker & production company Pixel Film Studios is out today with a new app that allows iPad users to control a FCPX session running on their Mac. At first glance the app appears to provide a pretty slick UI and the developers said it offers access to all of the software’s editing tools to “control every step of the FCPX editing process.”
• Precision Timeline Scrubbing
• Quick Retiming
• Auto-Correct Color
• Color Grading
• Compound Clip Editing
• Import, Export, and Rendering shortcuts
• Quick Keywording
• Fast access to Tools
• System Volume Control
• Timeline Zooming
• Audio Enhancements
• Record Voiceovers
Tango version 2.6.36915: The popular text, voice, and video chat app Tango was updated today with a new central gallery for pictures and videos and a number of enhancements:
✔ New! Find all your pictures and videos in a central gallery.
✔ New! Improved call handling makes connect faster.
☂ Bug Fixes
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Pros are apparently still not happy about the recent overhaul of Final Cut Pro X: Adobe linked us to story from StudioDaily about Saturday Night Live’s Film Unit making the switch from Final Cut to CS6 following the release of Final Cut Pro X:
The turning point, says Epstein, came when Apple released Final Cut Pro X. “We thought, ‘Well, this just isn’t going to work at all.’ So much of what I do is After Effects-specific, so when CS5.5 came along with Dynamic Linking—definitely the killer feature for me thus far—we decided to try that out on a simple piece featuring Kristen Wiig and Will Ferrell toward the end of last season. It went so smoothly that once CS6 came out, we decided to dial the full workflow in and make sure it fit our needs. So far, it really has.”
Avid, the makers of the music industry’s leading DAW called “Pro Tools”, just dropped an iPad version of its pro-sumer Final Cut Pro competitor known as “Avid Studio.” Although the latest Final Cut Pro X update brought multicam editing, broadcast monitoring, and many of the features pro users demanded be re-implemented, the Avid Studio iPad app shows why Apple should and most likely will release FCPX for iPad.
The app is available from the App Store now for $4.99, significantly less than the desktop version that retails for $169.99, but the app will increase to $8 after an initial 30-day introductory period. The Avid Studio app is the company’s first video editing suite for iPad and aims to provide most of the features offered through the desktop version.
Users will get the familiar timeline and storyboard, but new gestures will allow them to pinch and squeeze to scale images and videos, and arrange edits on the timeline for picture-in-picture effects. Users of the desktop software will also appreciate the Precision Trimmer, Razor Blade tool for on the fly cuts, and the ability to export projects easily to Avid Studio on the desktop. Projects can be uploaded to iCloud, and finished projects can be shared to YouTube, Facebook, and by email from within the app. Unlike the desktop version, there is no Flash export option.
