iPhone 5c

http://www.youtube.com/watch?v=gKl76uLyeR4

During tonight’s Emmy Awards, Apple has aired a new iPhone 5c ad. The new TV commercial is identical in style of the ad that Tim Cook played during the September 10th media event, but it is shorter in length and has a few new scenes. A few versions of the ad are below.

In the past couple of weeks, Apple aired two other ads for the iPhone 5c, but the company is yet to promote the iPhone 5s on TV.

Also today, Apple uploaded the full footage of the September 10th iPhone event to YouTube. The embed for that is below:

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Morgan Stanley is estimating that iPhone sales for Q3 (Apple’s fiscal Q4) will hit 34.5M, 28 percent higher than the 26.9M sold in the same quarter last year, reports Fortune.

Apple had only just begun taking iPhone 5C pre-orders Sunday when Morgan Stanley’s AlphaWise Smartphone Tracker closed the books on Q3 2013, but the survey had already registered a bump in buyer interest in the company’s line of smartphones … 
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Unlike the rest of the world, China and Hong Kong can reserve the iPhone 5s starting today. However, just minutes after the phone became available, most models and colors sold out across the country.

At the time of writing, only the 16 GB ‘space grey’ SKU’s remain available for reservation. All other models have sold out and are “currently unavailable” according to the online store. Sina reported on the phenomenon, noting that the gold model, in particular, was in high demand…
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http://www.youtube.com/watch?v=p8IAkbWJNfY

Apple has started airing a new advertisement for the iPhone 5c. The ad is called “Plastic Perfected” and it focuses on the colors and materials of the new iPhone model. Much of the advertisement is reminiscent of scenes from Apple’s executive promotional video for the device. The iPhone 5c launches this Friday alongside the iPhone 5s.

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Poor old Siri doesn’t seem to get much love from many users. When I recently mentioned it as the reason I upgraded from the iPhone 4 to the 4S, quite a few disparaging comments were made about the service. Our finding this weekend that Apple now considers Siri good enough to lose the beta tag caused Gizmodo to wonder who actually uses it.

I thought its reclassification as a fully-fledged iOS feature would be a good time to persuade those who’ve abandoned the assistant to give Siri another chance … 
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Update: Apple appears to have changed shipping times once again since we originally posted this article. The blue and green unlocked 16GB models are now listed as shipping by September 25 alongside the white, pink & yellow models.

Update 2: Now including 32GB models, all unlocked, non-T-Mobile iPhone 5c units shipping Sep. 25.

After opening up preorders for the iPhone 5c through its online stores and a number of carrier and retail partners three days ago, Apple is beginning to sell out of several models and continuing to push back shipping times.

We reported last week that the unlocked 16GB version of the yellow iPhone 5c was the first to sellout with shipping times slipping to September 25, and all models of the new colourful iPhone were shipping in 1-2 weeks through Apple’s Hong Kong website. Today shipping times on several models in the U.S. have slipped from the expected Sept 20 release date to as late as October 4th.
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iPhone 5s schematic, click to enlarge. 5c below

Apple has updated it guidelines (PDF) for case manufacturers to include specific requirements and schematics for the iPhone 5s and 5c. As expected, the 5s schematics are similar to the iPhone 5 since the outer shell is largely unchanged.

The 5c design is more distinct from the 5, because while the internal layout is nearly identical, the exterior plastic casing is very different. See below for the 5c’s schematics.

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Hardcore iPhone fans in Japan already queuing for the 5s and 5c going on sale on Friday weren’t going to be put off by a mere typhoon (hurricane) warning: they continued their vigil outside Tokyo’s Ginza store. Apple Store staff opened the doors at 7.30am, shortly before the typhoon hit, to bring customers inside, reports Kotaku.

They were allowed to bring in their wet possessions, rest in the Apple Store theater until 10am, and were even given bottled water. “I was so moved how Apple treats its customers,” said YouTube user AppTaylor

Video below the fold … 
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While the iPhone 5c became available for pre-order today in several countries via Apple’s website, Apple is currently not offering pre-orders for the iPhone 5s or reservations for pickup at Apple Stores for either model. However, this will change on September 17th in China. Apple began noting this on its website on the day the new iPhones were announced, and MacTrast brought it to our attention today.

Starting on September 17th, customers visiting both the general China Apple website and the Hong Kong Apple website will be able to reserve either an iPhone 5s or an iPhone 5c for pickup at an Apple Store. In line with the official launch date of the new devices, the pickups will begin on September 20th. At the Apple Store, employees will help customers who reserve devices choose carrier plans and setup the iPhone…

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We have our first sellout!

Following pre-orders going live today for Apple’s new iPhone 5c, shipping times for the yellow, unlocked model of the device have just slipped from the expected delivery date of September 20 to “available to ship by 9/25.” That’s only for the 16GB model of the device, as all other colors and models are currently still listed as arriving by the previously announced Sept. 20 release date.

The device is also currently listed as shipping in 1-2 weeks on Apple’s Hong Kong website and in Canada all models and colors of the iPhone 5c are shipping between Sept. 20 and Sept. 24.

Apple is currently accepting preorders for the new iPhone 5c in the US, UK, Hong Kong, Australia, Canada, China, France, Germany, and Singapore, and previously announced that the device would begin shipping alongside the new iPhone 5s later this month on September 20. Apple is still listing a delivery date of Sept. 20 in all other launch countries for the iPhone 5c, but we’ll keep you updated if shipping times slip in other countries.

Other than Apple, a number of its carrier and retail partners are also accepting for preorders for the iPhone 5c starting today, but Apple isn’t making preorders available for the iPhone 5s before its release.

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While it appears there will not be any preorders available for the iPhone 5s, many retailers and carriers are announcing their iPhone 5c pre-order plans. Starting tonight at 12:01 am Pacific Time tonight, you’ll be able to place your pre-order directly with Apple and have it delivered right to your door on the 20th – as long as you’re able to beat out the other customers (potentially millions) to the punch.

As a result, it may be better to work out a pre-order with a carrier or retailer as the demand could be much more sporadic, as it has been in past years. On the other hand, these outlets usually receive less stock and Apple supplies their own stores more quickly than they do for third-parties. We’ll be watching the shipping times as these pre-orders roll out so check back frequently.

Below you will find all of the current announcements, but you should definitely also take a look at how to get the most money for your current iPhone:

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Radio Shack will begin offering pre-orders for Apple’s upcoming iPhone 5c tomorrow in its chain of retail stores. The pre-ordering will begin at the time of store opening. The company will be offering every available color (red, blue, pink, green, and yellow). Additionally, each color will be available on Verizon Wireless, Sprint, and AT&T.

At 12:01 Pacific Time on Friday morning, Apple will open up its pre-orders on its online store. The iPhone 5c will officially go on sale on Friday, September 20th. Also on September 20th, Apple will be launching its iPhone 5s, but that higher-end device will not be available for pre-order through Apple or Apple’s other retail channels.

Earlier today, we noted that Walmart will be also offering pre-orders for the iPhone 5c. Walmart will be offering significant savings on the devices.

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Apple parody videos are nothing new, but they often highlight how normal consumers look at new product launches and in many cases beyond upgraded internals to more superficial features like hardware design. Apple’s new colourful iPhone 5c lineup seems to be getting somewhat overshadowed by the new gold color option for the iPhone 5s, but its new iPhone 5c cases are also receiving a less than great response, mostly due to their appearance to crocs and lack of attention to detail. Head below to check out some of the other parody videos that have hit the web since Apple’s new iPhone announcements. 
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Walmart has announced that it will be offering both of the new iPhone models in their 16Gb versions, the 5c at $79 (a $20 saving) and the 5s at $189 (a $10 savings). Walmart offers the phones on Verizon, AT&T and Sprint.

What’s interesting here is that Apple Stores usually do price matching so it might be worth a try after waiting on line on launch day. Best Buy will also price match often, so this could trigger markdowns all over … 
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Photo: mashable.com

Apple is expected to become the market leader in Japan, with the iPhone 5s and 5c forecast to make up 40 percent of all new contracts on Japan’s DoCoMo carrier, reports Nikkei (via CNET).

The 40 percent figure is believed to be the quota that Apple and DoCoMo agreed on, the report said […] This development marks a tectonic shift in DoCoMo’s strategy and the Japanese phone market in general. Domestic phone suppliers like Sharp and Fujitsu are expected to suffer as a result … 
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