Localytics Stories September 8, 2015

AAPL: 112.31

3.04

A day before the announcement of the new iPhones, analytics company Localytics has provided a picture of the iPhone market today. It shows that the iPhone 6 and 6 Plus between them account for a full 40% of all iPhones in use, with the iPhone 5s trailing behind at 23.7%.

The same data also backs our report that the iPhone 5c is being discontinued, showing that it accounts for just 8.5% of active iPhones, putting it below the iPhone 4S. This can only add to doubts about whether the often rumored and debunked iPhone 6c (beautiful concept images below) could succeed …  expand full story

Localytics Stories May 7, 2015

With more than 3,000 apps for the Apple Watch already on the App Store for Apple’s new device, two major analytics platforms today announced support for Apple Watch apps through their respective SDKs.

Yahoo shared that its Mobile Developer Suite has added support for Apple Watch app analytics for developers at no cost through Flurry Analytics, the platform it acquired almost a year ago. By implementing Yahoo’s analytics system, developers of Apple Watch apps gain access to several metrics… expand full story

Localytics Stories December 5, 2013

Apple dominated Black Friday/Cyber Monday weekend sales, says analytics company

Analytics company Localytics said that of all the gadgets purchased across the Black Friday/Cyber Monday weekend, the iPad Air enjoyed by far the largest boost in sales.

Comparing activations with those for the previous weekend, 51 percent more iPad Airs were sold, with Apple also taking second and third places with the original iPad Mini and iPhone 5c. In all, Apple products took six of the top nine places.

According to Localytics’ data, a whopping 51% more new iPad Air devices were seen than the previous week. This is due to a combination of factors, including Apple’s promotion of giving gift cards with purchases of the iPad Air and iPad Mini (but not iPad Mini 2nd gen) devices. This, combined with a smaller base of iPad Air devices and the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend. Apple’s older iPad Mini model finished second, and the iPhone 5c took third. As previously reported by Localytics, the iPhone 5c is gaining on its more sophisticated cousin, the 5s, during the past couple months.

Localytics analysed figures for over a million devices to reach its conclusions.

Apple has also overtaken Dell as the desktop PC brand most shoppers intend to buy according to data from Park Associates (via CNET). Apple already topped the list for laptops, tablets and routers.

Localytics Stories October 14, 2013

cirp

With no word from Apple on the breakdown of its record-breaking iPhone sales between 5s and 5c (and no word expected during the company’s earnings call either), everyone is posting their estimates.

First to the punch was Localytics, who used iPhone connections to mobile and web apps to come up with an estimate of three to one in favor of the 5s. KGI’s Mingchi Kuo disagreed, using supply chain analysis to put the figures closer to 50/50, and suggesting that, if anything, sales of the 5c might be slightly higher. Now we have Consumer Intelligence Research Partners (via AllThingsD) using consumer surveys to suggest that the 5s is outselling the 5c two-to-one …  expand full story

Localytics Stories September 26, 2013

KGI’s Mingchi Kuo, an analyst with an excellent track record, has disputed an earlier suggestion by web analytics company Localytics that the iPhone 5s is outselling the 5c three-to-one, suggesting that actual sales are closer to 50/50 – with 5c sales actually likely to be somewhat higher.

KGI estimates that the 9M initial sales comprised 3.5-4.5M iPhone 5s, and 4.5-5.5M iPhone 5c.

The confidential briefing document points out that analytics data is based on activation (or, more specifically, use of the phone to browse the web and run certain apps), which is not the same as sales. KGI’s estimates are based on production numbers …  expand full story

Localytics Stories September 24, 2013

How many of those 9 million first weekend sales were for the iPhone 5s vs the iPhone 5c? There’s been a lot of speculation about how many of each device Apple is selling, and whether or not lack of availability of the gold iPhone 5s is due to low supply or simply the higher demand. Apple is staying quiet on the breakdown of 5s units vs 5c, but today we get some solid insight from Localytics after the research firm tracked over 20 million unique active iPhones since launch day on Friday.

72 hours after the launch of the new devices, Localytics found that China, not the U.S., had the highest relative share of iPhone 5s vs 5c sales.

Globally an average of 78% of new iPhones sold were iPhone 5s models, while China came in at 91% 5s. It’s somewhat surprising considering analysts have largely expected the 5c to do well in China and other emerging markets, but the report speculates that the fact that gold is a popular color in the country could be driving higher demand for the 5s.That compares to the U.S. at 76% and an average of 82% in other countries. It appears the UK has the highest share of 5c sales as “the only country that didn’t have at least a 3 to 1 ratio of 5s  to 5c activations.”

Localytics also tells us that currently “the U.S. accounts for 68% of all active iPhone 5s and 5c devices worldwide, with Japan in second place with 13% of 5s and 5c’sexpand full story

Powered by WordPress.com VIP