Logo

• AAPL Company
• Apple News
• Steve Jobs
• Cupertino
• Color

Fancy a piece of Apple history? Apple’s original rainbow logo signs being auctioned

Ben Lovejoy May 19 2014 - 4:05 am PT

4 Comments

Apple’s rainbow logo was the symbol of the company from 1977 to 1998, and two of the signs that originally adorned the company’s Cupertino HQ are now being auctioned by Bonhams. They were given to an unnamed “longstanding Apple employee” when they were removed from the building.

The larger of the two signs measures 49×46 inches and is made from 1.5-inch thick foam with vinyl stripes. The smaller version is 36x33x6 inches, made from metal-backed fiberglass, again with vinyl colors.

Although generally thought of as the original Apple logo, the very first version was in fact an intricate drawing of Isaac Newton sitting under a tree with an Apple above his head.

The famous rainbow design was created a year later by Rob Janoff, who says on his website that it was the only logo concept shown to Steve Jobs, and was created in two weeks. The colors were designed to make Apple products look user-friendly, to make them attractive to school-children and to emphasize the Apple II’s unique color display.

Apple briefly switched to a translucent blue logo in 1998 before adopting a monochrome one later the same year, a white aqua version in 2001 and a Chrome variant in 2007.

• Apps & Updates
• Apps
• iPad
• iPhone
• Android
• video

Gameloft releases first trailer for upcoming Modern Combat 5 title [Video]

Jordan Kahn Jun 6 2013 - 5:52 am PT

0 Comments

With each instalment of the popular FPS Modern Combat series on iOS and Android, Gameloft seems to be getting a little closer to matching the quality of gameplay we expect from the top of the line console games in the genre such as Call of Duty.  While it’s no secret the Modern Combat series has borrowed a lot from COD (as have many other FPS games), the latest trailer for the upcoming Modern Combat 5 title looks to be the closet thing to an immersive, action-packed COD-like shooter that we’ll have on mobile devices. Note: On top of the gameplay, the logo towards the end of the video (including the animations) is little too close to the Call of Duty Modern Warfare series for my liking. Gameloft has been accused several times of knocking off games from big developers in the console world, most notably with its Gangstar (aka GTA clone) and NOVA (aka HALO clone) series.

We don’t learn a whole lot from the trailer itself, but it does appear much of the action will be taking place in Venice, Italy this time around. Despite the shameless similarities to other big franchises, those excited for the upcoming Modern Combat 5 will seemingly have to wait until E3 to hear more about when and for how much it will be coming to iPhone, iPad, and Android.

• Apple News
• Tech Industry
• Google
• Microsoft
• Microsoft Windows

Is this how Microsoft’s team built its logo? (Hint: Like everything else, start with Apple)

9to5 Staff Aug 24 2012 - 6:08 am PT

0 Comments

Frankly, at this point, it would be more surprising if Microsoft did not lift its designs from Apple products. Andrew Brett Watson shows us how it is done.

Interesting that what they ended up with reminds people of Google’s Chrome browser logo as well.