McDonald's Stories March 15

AAPL: 140.46

1.47

Earlier this month, we told you about a new mobile ordering app being planned and tested by McDonald’s. Now, a new report from Reuters offers more details on the upcoming app, as well as the company’s push to catch up with established mobile ordering offerings from competitors like Starbucks…

expand full story

McDonald's Stories December 19, 2014

Apple Pay issues

A new report from ITG has revealed that Apple Pay was responsible for 1% of the total digital payment dollars spent in November. The study also found that 60% of new Apple Pay customers used the service multiple times throughout the month, while competing services like PayPal see only 20% of customers do the same.

Additionally, the research found that shoppers who took advantage of Apple Pay used the service for around 5.3% of their future credit card transactions, accounting for about 2.3% of the total dollars spent on their credit cards.

expand full story

McDonald's Stories December 18, 2014

McDonald’s is testing Bluetooth beacon-based offers in at least some of its locations as it pilots beacon platform Piper that works with both iOS devices using Apple’s iBeacon framework and other mobile devices. expand full story

McDonald's Stories October 15, 2014

An internal memo sent to Panera Bread employees and acquired by 9to5Mac has revealed that Apple will launch its mobile payment platform on Monday, October 20th. Panera Bread was listed as one of the initial launch partners for Apple Pay during its introduction last month.

An online training course for employees has been published that includes instructions for the VeriFone readers, including the Apple Pay functions. Stores that don’t have the appropriate hardware to support the technology will receive further information on the 20th about how the company plans to handle payments those locations. expand full story

McDonald's Stories October 13, 2014

Over the weekend we detailed how Apple and retailers are preparing for Apple Pay, the iPhone 6 and Touch ID-secured mobile payment system launching as soon as this week, including the setup process through Passbook. At launch Apple Pay will be supported by a number of retailers, restaurants and more including McDonald’s which plans to even accept Apple Pay from your iPhone 6 at the drive through… expand full story

McDonald's Stories September 2, 2014

McDonald’s to roll out NFC-enabled mobile payments ahead of iPhone 6 launch

An internal memo sent to McDonald’s franchises this week indicates that the fast food chain is preparing to roll out a mobile payment platform on September 15th. According to the notice, employees are required to be trained on the systems by Monday the 15th and the hardware, which has already started arriving at some locations, must be installed and tested before that date.

It doesn’t seem likely that this is Apple’s upcoming iPhone-exclusive payment system, which the the Cupertino tech firm is already partnering with retailers to roll out, but will instead be a cross-platform NFC option using standard VeriFone hardware that already exists in many locations. That’s not to say the iPhone 6 won’t be able to take advantage of this, as the unannounced device is said to support NFC using chips made by XNP.

Powered by WordPress.com VIP