Scott Forstall

Apple allegedly plans to one-day abandon Intel to implement a version of chips into Macs that currently power its mobile devices.

Bloomberg first reported the story, citing “people familiar with the company’s research,” and said Apple believes mobile device chips will eventually run its computer lineup. Apple previously mentioned semiconductor development during its management shift announcement on Oct. 29.

Bob Mansfield, senior vice president of Apple’s new “Technologies” group, is apparently leading the chip research, and Apple specifically said its semiconductor teams have “ambitious plans for the future.”

The Cupertino, Calif.-based company first began using Intel processors for Macs in 2005, but two of Bloomberg’s sources noted Apple would continue to rely on the tech for at least a few more years:

As handheld devices increasingly function like PCs, the engineers working on this project within Apple envision machines that use a common chip design. If Apple Chief Executive Officer Tim Cook wants to offer the consumer of 2017 and beyond a seamless experience on laptops, phones, tablets and televisions, it will be easier to build if all the devices have a consistent underlying chip architecture, according to one of the people.

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Earlier this week, we learned iOS chief Scott Forstall will leave Apple at the end of this year and has been moved to an advisory role to CEO Tim Cook until then. Giving us a look into the closed doors of Apple, Bloomberg noted this morning that Forstall and famed-Apple designer Jony Ive had a fiery relationship and couldn’t work together in the same room—nor be together during meetings. During the beginning design phases, Forstall was present in Ive’s iPhone meetings:

Even as Forstall oversaw the group responsible for the software that would run the iPhone, he didn’t participate in the meetings, according to people with knowledge of the matter who requested anonymity because the meetings were private. Ive and Forstall were rarely in the same room, the people said.

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Since Apple announced late last month that longtime iOS chief Scott Forstall and newly appointed head of retail John Browett would soon leave the company, there has been much talk about CEO Tim Cook’s direction at the executive level going forward.

The departure of Forstall saw bigger responsibilities and new roles given to executives Craig Federighi, Bob Mansfield, and Jony Ive, leading to rumors Forstall didn’t see eye to eye with the other executives. Bob Mansfield’s return after announcing retirement is also interesting, as it is something new sources said was directly influenced by Forstall leaving. Some even said Forstall’s refusal to sign the Maps apology lead to Cook’s decision. There are a few in-depth reports today, with many citing people close to the company, speculating on what these changes might actually mean for the company and for iOS in the months and years to come.

AllThingsD is out with a new report, claiming Mansfield’s return might have been directly influenced by Forstall’s departure:

All Things D:

Sources said that Mansfield was actually very serious about retiring, which makes his quick return to Apple all the more curious… As one source close to the company told AllThingsD, “The timing of Bob’s return is notcoincidental.” To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec.

“It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”

Many of the reports speculated Jony Ive’s new role picking up Forstall’s Human Interface responsibilities would lead to major changes in iOS’ visual design:

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image via reddit

When Apple demoed its new in-house, iOS 6 Maps app at WWDC in June, replacing the Google Maps backend used in previous versions of iOS, first impressions from many users raised concerns over whether it could compete with the old Google Maps iOS app they were used to. Apple has been steadily improving the Maps app with each beta release, including recently expanding coverage of 3D maps to new cities, but its limitations could be a source of frustration for upgrading iPhone owners in the coming weeks.

Macworld’s Jason Snell raised some alarm bells this week at the post-iPhone 5 roundtable (11:00 in), saying Maps did not feel ready and he was concerned that long-time Maps users would be disappointed. We received lots of comments and forum posts from users who refuse to update until transit times were included.

[tweet https://twitter.com/jon889/status/248130694319046657]

The move was not surprisingly viewed as a strategic one for Apple, and fueled by powerful technologies from Placebase, C3 Technologies, and Poly9 acquisitions, but will Apple be able to smooth iOS 6 Maps app enough to keep users happy when they update to iOS 6 and make the transition from Google Maps later this month?

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[youtube=http://www.youtube.com/watch?v=jdbvAdINPPA]
We have brought you updates on the Apple vs. Samsung trial all week with yesterday’s highlight being a testimony from Apple’s expert design witness, former President of the Industrial Designers Society of America Peter Bressler. Last week, we told you Apple Senior Vice President of iOS Software Scott Forstall testified in the case, but Network World discovered some interesting bits today from Forstall’s deposition from a few months ago. While noting the three key multi-touch patents involved in the case (381′ related to “rubber banding,” ‘915 related to determining one-finger scroll vs. multi-touch gestures, and ‘163 related to double tap to zoom), Network World posted excerpts from Forstall’s highly redacted deposition. The SVP appears to have claimed the now-late CEO Steve Jobs once told Samsung not to copy or steal the inertial scrolling, rubber band invention:

Returning to the Forstall’s deposition, Apple’s iOS guru is asked about discussions Steve Jobs seemingly had with Samsung over the rubber banding patent…Forstall responded:

I don’t remember specifics. I think it was just one of the things that Steve said, here’s something we invented. Don’t – don’t copy it. Don’t steal it….Rubber banding is one of the sort of key things for the fluidity of the iPhone and – and all of iOS, and so I know it was one of the ones that Steve really cared about… I actually think that Android had not done rubber banding at some point and it was actually added later. So they actually went form sort of, you know, not yet copying and infringing to – to choosing to copy, which is sad and distasteful…

Regarding whether the feature was discussed in subsequent meetings with Samsung:

But I can’t give you a specific recollection of – of Steve, you know, going over rubber banding with – with them in those meetings or not… I expect it came up, because it’s one of the key things we talked – you know, he and I talked about, but I don’t know if it came up there.

It is unclear which meetings Forstall is referring to due to the large amount of redactions in the documents, but Network World noted that court documents revealed previously that Apple offered to license Samsung patent ‘381 in November 2010. Forstall also described meetings Jobs had with Samsung when questioned about iOS icon designs:

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image Samsung cia CNET

Going against his claim that a 7-inch tablet would not work (seen in a video below), and that Apple would not go into the 7-inch market, Steve Jobs seemed receptive to the thought of a 7-inch iPad according to an email with Eddy Cue. The Verge, which is currently in the courtroom where Scott Forstall testified, reported: 

Wow. Forstall is shown a 2011 email from Eddy Cue, in which Cue forwarded an article that a journalist wrote about dumping the iPad after using a Galaxy Tab. Cue writes “Having used a Samsung Galaxy [Tab], i tend to agree with many of the comments below… I believe there will be a 7-inch market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time.”

[tweet https://twitter.com/jonfortt/status/231494904621170688]

[tweet https://twitter.com/iansherr/statuses/231497155028856832]

After months of rumors, the 7-inch iPad is believed to be announced at a media event on Sept. 12 along with the new iPhone. Several other publications confirmed the initial report shortly after.

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During its Worldwide Developers Conference keynote, Apple demoed a new app called “Passbook” with its unveiling of iOS 6. The app allows you to manage boarding passes, movie tickets, store cards, and other passes that have QR codes, barcodes, or visual, scannable codes. Scott Forstall demonstrated how the feature is integrated into the iOS 6 lock screen by allowing cards or tickets to be displayed when—for instance—walking by a movie theatre. The cards are also live, so things such as boarding passes or show tickets will update live with cancellations or show times.

Forstall noted that Apple would make templates available to developers to make it easy for companies to offer their cards and tickets through Passbook. Apple’s press release described the app:

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Following Apple’s CEO Tim Cook selling off approximately 20,000 shares of company stock in March, new filings with the U.S. Securities and Exchange commission discovered by Fortune’s Philip Elmer-Dewitt show iOS chief Scott Forstall recently sold 64,151 shares worth roughly $38.7 million:

The shares were the remains of a 120,000-share retention bonus that was granted in 2008, vested last month and reduced by 55,849 shares on March 24 to pay taxes. Forstall still holds 2,988 Apple shares worth, at Friday’s closing price, $1.8 million.

Many reported the over 64k shares sold by Forstall represent 95 percent of his current holdings in Apple Inc. However, that is not entirely true, because two new retention bonuses are coming his way in in the years ahead. Those shares could be worth over quarter billion dollars—if Apple continues increasing closer to the $1,000 per share target that many analysts are expecting.

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Fortune Senior Editor-at-large Adam Lashinsky’s upcoming book about Apple’s inner workings titled “Inside Apple: How America’s Most Admired and Secretive Company Really Works” is bound to become controversial. Unlike Steve Jobs’ authorized biographer Walter Isaacson, Lashinsky did not have direct access to Apple’s leadership team, employees nor did he have Jobs’ cooperation. Nevertheless, the author has deep connections so his book draws from this expertise, focusing on Apple’s former CEO Steve Jobs, current CEO Tim Cook, design chief Jonathan Ive and head of iOS software Scott Forstall (pictured on the right). The young executive (43) has managed to accumulate power, and he now wields tremendous influence at Apple due to his iOS division contributing to as much as 70 percent of Apple’s total revenues. As such, Forstall is seen as Apple’s next CEO once Tim Cook steps down, which probably will not happen until 2021 if he is to vest his 1 million stock shares awarded last August. Here is how one source described Forstall in Lashinsky’s upcoming book, according to Fortune’s Philip Elmer-DeWitt:

He’s a sharp, down-to-earth, and talented engineer, and a more-than-decent presenter. He’s the total package.

Lashinsky conceded and explained:

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A few Apple execs have been departing over the past few weeks which might lead some to believe that Apple could have a talent retention problem in the wake of the recent leadership transition.

Perhaps hoping to put that kind of talk to rest, Apple just dropped fat bonus stock on their heavy hitters according to SEC filings.  With Apple’s stock riding at 400-ish per share, the below bonus shares are certainly a great incentive to stay – worth $60 million/each at today’s value.

Bruce Sewell — 150,000 shares, 50 percent vest on June 21, 2013, 100 percent on March 21, 2016
Jeffrey Williams — 150,000 shares, 50 percent on June 21, 2013, 100 percent on March 21, 2016
Philip Schiller — 150,000 shares, 50 percent on June 21, 2013, 100 percent on March 21, 2016
Peter Oppenheimer –150,000 shares, 50 percent on June 21, 2013, 100 percent on March 21, 2016
Robert Mansfield — 150,000 shares, 50 percent on June 21, 2013, 100 percent on March 21, 2016
Scott Forstall — 150,000 shares, 50 percent on June 21, 2013, 100 percent on March 21, 2016
Eddy Cue — 100,000 shares, 25 percent vest September 21, 2014, 100 percent September 21, 2016.

Strangely, there is no mention of Jonathan Ive who could be considered “on a different level” since Steve Jobs made him untouchable (though there have been rumors that he may want to retire).  Perhaps that’s why he’s the only guy without a big fat smile, above. (Ha, actually Apple isn’t required to file bonus paperwork with the SEC for Ive –

…Jonathan Ive, the company’s senior vice president for industrial design, whose position at the company does not trigger S.E.C. rules requiring public disclosure of stock awards.

– Because his role isn’t important to Apple’s well being?!)

CEO Tim Cook already has a huge bonus package (1 million shares) if he sticks around to 2021.
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The United States Patent & Trademark Office this morning issued a patent grant to Apple pertaining to the familiar Slide to Unlock gesture. Remember, the now ubiquitous sliding move debuted on the original iPhone as a fun way to keep your device secured while in your pocket. “To unlock the phone, I just take my finger and slide it across. Wanna see that again? We wanted something you couldn’t do by accident in your pocket. Just slide it across – BOOM.”, Steve Jobs said entertaining the invitees at the phone’s unveiling in January of 2007.

The iOS chief Scott Forstall is credited as one of the inventors, in addition to Apple engineers Imran Chaudhri, Bas Ording, Freddy Allen Anzures, Marcel Van Os, Stephen O. Lemay and Greg Christie. Apple actually filed a patent application in December of 2005, a little over a year ahead of the iPhone introduction at the Macworld Expo. Of course, the work on the iPhone had begun a few years earlier.

It’s a bit silly, really, but blame it on the patent system. Be that as it may, nobody now gets to use the popular ‘Slide to Unlock’ without infringing on Apple’s patent unless a court rules it is invalid or prior art. Here’s a video of the 2004-5 Neonode N1m, showing a similar Slide to Unlock that existed before the iPhone (4 minutes in):

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=Tj-KS2kfIr0]

Interestingly, a Dutch court ruled that the slide to unlock patent was invalid because of this very device.

The company explains in the granted patent document:

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The New York Times reveals yet another tidbit from the Steve Jobs bio: The next business he wanted to transform was the school textbook business.

He held meetings with major publishers about partnering with Apple, the book says. If textbooks were given away free on iPads he thought the publishers could get around the state certification of textbooks. Mr. Isaacson said Mr. Jobs believed that states would struggle with a weak economy for at least a decade. “We can give them an opportunity to circumvent that whole process and save money,” he told Mr. Isaacson.

It isn’t exactly clear how the business model would work in this case but perhaps the fruits of that labor will be seen in coming months and years.

Perhaps more tantalizing, the Times teases that in his resignation meeting, Jobs also peppered Scott Forstall and Phil Schiller with questions about the data capacity of 4G cellular networks and what features should be in future phones. (FaceTime?!)

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http://www.youtube.com/watch?v=rNsrl86inpo

When we interviewed Siri co-founder Norman Winarsky in the week before the Siri announcement, he said that Apple’s foray into ‘mainstreaming the Virtual Personal Assistant’ would be the next step in human interfaces. Keyboard, Mouse, Touch Screen, and now Voice. A World-Changing event.

Make no mistake: Apple’s ‘mainstreaming’ Artificial Intelligence in the form of a Virtual Personal Assistant is a groundbreaking event. I’d go so far as to say it is a World-Changing event. Right now a few people dabble in partial AI enabled apps like Google Voice Actions, Vlingo or Nuance Go. Siri was many iterations ahead of these technologies, or at least it was two years ago. This is REAL AI with REAL market use. If the rumors are true, Apple will enable millions upon millions of people to interact with machines with natural language. The PAL will get things done and this is only the tip of the iceberg. We’re talking another technology revolution. A new computing paradigm shift.

With some customers getting their hands on their iPhone 4S early, there are some early Siri walkthroughs hitting the net, below:

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iOS software head and frequent Apple Keynote presenter Scott Forstall got his Twitter account verified in July of last year.  That was right after the Apple-Ping-Facebook breakup (iOS Facebook integration was planned in late betas) and, with the benefit of hindsight, about the time Apple may have started getting the idea of Twitter integration.

He follows one account: Conan O’Brien’s, but has yet to send out his first tweet.

Two recent reports say that Apple will integrate Twitter into its iOS 5 as a low level, integrated service with “mediastream” integration.

Forstall will likely be on stage presenting what this Twitter integration will allow iOS users to do.  He may even send out his first Tweet.

Maybe SJobs gets a twitter account as well?  Nah.

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