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The foundation of Apple

Steve Jobs was the co-founder and CEO of Apple. He also founded NeXT and was the majority shareholder of Pixar, both of which he was also CEO. Jobs is known as an icon of creativity and entrepreneurship. The prolific author Walter Isaacson released Jobs’ biography in October of 2011. Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Jobs attended Reed College for a short period of time before dropping out in 1972. However, he continued to dabble with classes unofficially and came across a calligraphy course instructed by Robert Palladino. This course ended up being highly influential for Jobs as he attributed it to bringing multiple typefaces to the Mac.

Steve Jobs founded Apple with Steve Wozniak and Ronald Wayne in 1976. After a drawn out power struggle Jobs was pushed out of Apple in 1985. He then founded NeXT in 1985 and also funded the move of Lucasfilm’s Graphics Group to become its own corporation, which became Pixar in 1986. Just over a decade later in 1997, Jobs returned to Apple as they acquired NeXT. His return marked the beginning of a new era of success. He took over as CEO in July of 1997 and continued on until handing the position to Tim Cook on August 24, 2011 after increasing health problems. Jobs passed away on October 5, 2011.

Isaacson describes his major accomplishment as being a “creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.”

Cupertino releases detailed drawings of “Mothership” AppleHQ building

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In a series of PDFs released today (Intro, Site Plan/Landscaping, Floor Plans and Renderings), the City of Cupertino released detailed floor plans of Apple’s 20,000 plus person super-structure.

The building, affectionately dubbed “the Mothership” was announced by Apple CEO Steve Jobs on June 7th, just days after WWDC earlier this year.

Jobs called the new building “a spaceship” and said Apple will use its experience in building retail store masterpieces to construct this “architectural landmark”. Parking underneath, the building would perhaps be used for events like the WWDC – Jobs mentioned that it would have a large auditorium and a single cafeteria [below] that could seat 3,000 at a time.

Cupertino’s Mayor went on record a few weeks later saying “there was no way they weren’t going to approve the deal”.

The massive building’s plans detail the main building and a mostly subterranean adjacent parking structure with Solar roof (below).

Full plans embedded after the break:


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Of the new iPods, a Bluetooth, wearable nano is the one to watch

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We’ve been hearing so much about the new iPhone 5 that it has all but drowned out any talk of the iPods, which are traditionally released at the September Apple event as well. There hasn’t been any definitive word, but I expect them to get an update as well before the holiday shopping season.

The new iPod touch will likely head in the same direction as the iPhone 5 – faster A5 processor and better backside camera (hopfully 3MP w/ autofocus?) etc. I don’t expect a lot of innovation on what is already a pretty incredible little device. Perhaps a $199 entry level price tag (a $30 drop – which we already see quite often) will be the marquee new spec.

The iPod classic wasn’t upgraded last year and wasn’t on the keynote slide (below) where Steve Jobs said “we’ve got All-new designs for every model” which kind of makes it feel dead to me.

You can still buy classics in their 2 year old form a year later but with iCloud kicking into gear, I think Apple’s chances of killing it this year are better than keeping it around. More awesome/unlikely would be giving it Wifi and turning out a big HDD wireless media hub like the Seagate GoFlex Satellite.

But where I think there will be real innovation, however, will be the iPod nano…


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Apple threatening to leave Intel behind for next MacBook Air (A6?)

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[youtube=http://www.youtube.com/watch?v=ghdTqnYnFyg&start=120]

(Substitute PowerPC for Intel and Intel for ARM)

There are a lot of people who think Apple is going to eventually move its “Mac” line to iOS. In fact we found it curious when Apple turned ‘MacOSX’ to ‘OSX’ as of Lion earlier this year.

Steve Jobs and Apple in general are very sensitive to CPU power issues with their push to make high end devices thinner.

As part of the WSJ article on Intel spending $300 million on developing MacBook Air alternatives (a hint in itself – why does Intel need to create competition for its own Air), it was revealed that Apple was threatening to leave Intel’s ‘low power’ processors if they didn’t drastically cut power.

Welch said Apple informed Intel that it better drastically slash its power consumption or would likely lose Apple’s business. “It was a real wake-up call to us,” he said.

What are the alternative processors for the MacBook Air? AMD? Not likely (though not impossible).

The big alternative is a platform switch to ARM which certainly schools the Atom Chip in terms of power consumption. It would also mess with a lot of non-App Store Apps built on legacy code.

But, you know Apple would love to create a cheaper, thinner, more power efficient iAir type of hybrid device that still operated like a laptop. In fact, Lion seems to already be heading in that direction.


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Reuters: Could Apple be worth $1 trillion?

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Apple passed Exxon today to become the most valuable company on earth.  The excitemnt only lasted a few hours until the market rally at the end of the day put Exxon back on top, however.  But, that didn’t stop people wondering: What’s next for Apple?

Enter Robert Cyran, Columnist for Reuters, who doesn’t understand why Apple isn’t headed straight towards being the first $1Trillion company.

Apple’s sales have been surging 80 percent a year, and its profit faster. What’s more, it trades roughly in line with the growing stock market — and at less than half the price-to-earnings multiple it fetched in 2006, when revenue growth was much slower. Apple now trades at about 11 times estimated earnings for the fiscal year ending September 2012. The Standard & Poor’s 500-stock index is valued at about 10 times next year’s profit. But Apple’s sales growth is nearly 10 times faster than that of the average company. Apple also holds $76 billion of cash and investments.

So, what’s the deal? Apple, if put on the same P/E multiple it traded on in 2006, would be worth $900 billion.

And who has brighter prospects than Apple right now?
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The next-generation iPod touch’s white front revealed?

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We’ve received photos of a purported white iPod touch front panel. Specifically, this panel is the digitizer component, according to the iFixYouri iPhone repair shop. We obviously cannot confirm the legitimacy of these photos but according to iFixYouri, they fall in line with the fourth generation iPod touch’s build. Knowing this, these can either be photos of a scrapped white iPod touch 4 in white or (hopefully) photos of the fifth-generation iPod touch’s front panel in white.

Although we have been hearing some whispers of a new form-factor for the fifth-generation iPod touch, the previously accurate Ming-Chi Kuo has reported that the fifth-generation iPod touch will, in fact, come in white and will feature an overall design that is akin to that of the fourth-generation iPod touch. Additionally, iOS SDK data reveals that the iPod 4,2 (possibly the fifth-gen iPod touch) will be more about internal changes. On that note, we’ll likely see the dual-core A5 processor to move the iPod touch ahead in the growing mobile gaming industry, and maybe some better cameras. More info and a few more high-resolution pictures of the white panel are after the break…


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WSJ: Apple’s Board members mulling replacement for Jobs. Jobs: “It’s hogwash”

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Just hours before today’s earnings call, the well-connected Yukari Kane, Joann S. Lublin and Nick Wingfield of the WSJ report:

Since Steve Jobs went on medical leave this winter, some members of Apple Inc.’s board have discussed CEO succession with executive recruiters and at least one head of a high-profile technology company, according to people familiar with the matter.

The conversations weren’t explicitly aimed at recruiting a new chief executive and were more of an informal exploration of the company’s options, said these people. The directors don’t appear to have been acting on behalf of the full board, some of these people said. Apple has seven directors, including Mr. Jobs. It is also unclear whether Mr. Jobs was aware

Interestingly, the WSJ actually got a response from Jobs. “I think it’s hogwash.” he said.

According to the report, Board members have even held talks about the company’s leadership with some search firms after those recruiters informally approached them, said three of these people. (…or at least according to voicemails left on their machines?)

It would be shocking if Apple had to look outside its own walls for a successor, at least outside of interviewing for due diligence purposes.  Full article available through Google Plus.

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John Herbold has left the iCloud

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According to his LinkedIn Profile, John Herbold has left the iCloud.  On his departure, he said:

I’ve been fortunate enough to define, ship and market a variety of products for one of the world’s most admired product companies. That opportunity was a great privilege.

Now I get to take that experience and apply it to the enormous challenge of materially improving youth health.

He is the third prominent Apple employee to leave the company in recent months (though much less so than the others), following MacOSX head Bertrand Serlet a few months ago and Stores leader Ron Johnson last week.

He was at Apple during the MobileMe rollout and managed to stay almost until the iCloud announcement this month.


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Death of the web? No. But people are spending more time in Mobile Apps

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Steve Jobs’ favorite analytics company, Flurry, has some interesting numbers that put app usage above web usage.

Today, however, a new platform shift is taking place.  In 2011, for the first time, smartphone and tablet shipments exceed those of desktop and notebook shipments (source: Mary Meeker, KPCB, see slide 7).  This move means a new generation of consumers expects their smartphones and tablets to come with instant broadband connectively so they, too, can connect to the Internet.

Yeah but those devices have web browsers…

Our analysis shows that, for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption.  This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.  Let’s take a look at the numbers.

But what if one of those apps is a web browser like Opera?  (via Business Insider.)


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WWDC 2011: Steve Jobs takes the stage, cranks up the reality-distortion field

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Image credit: Engadget

Our own Seth Weintraub is on hand at San Francisco’s Moscone West where Steve Jobs has taken the stage at 9am Pacific, ready to deliver a landmark presentation on the future of Apple’s operating system and cloud services. A press release issued last Tuesday has divided the agenda for the software-focused WWDC 2011 show between iOS 5, Mac OS X Lion and iCloud segments.

The statement also said “a team of Apple executives” would help Jobs deliver the keynote. We’re guessing Timothy Cook will join Apple’s CEO shortly to provide an update on business metrics and are keeping our fingers crossed for Scott Forstall and Phil Schiller to demo the new stuff in iOS 5 and Lion, respectively, with Jobs jumping in and out between segments…

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Amazon/iBookStore post pre-releases of iSteve authorized biography: The Book of Jobs

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Amazon today lists the Walter Issacson authorized Biography of Steve Jobs, the one commissioned by the Apple CEO last year.  Issacson will have had three years of access to the normally reclusive Steve Jobs.  Listed at 448 pages, the book will be published by Simon & Schuster.

Product Description

From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In iSteve: The Book of Jobs, Isaacson provides an extraordinary account of Jobs’ professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs’ family members, key colleagues from Apple and its competitors, iSteve is the definitive portrait of the greatest innovator of his generation.

About the Author

Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life and ofKissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.

Before you get too excited however, the book doesn’t ship for nine months (March 2012). But even so, it will likely be a big hit and as you know with iPads, it is good to get in early.

The iBookstore has a placeholder as well:

Full Res book cover below:


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Will Scott Forstall start tweeting on Monday?

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iOS software head and frequent Apple Keynote presenter Scott Forstall got his Twitter account verified in July of last year.  That was right after the Apple-Ping-Facebook breakup (iOS Facebook integration was planned in late betas) and, with the benefit of hindsight, about the time Apple may have started getting the idea of Twitter integration.

He follows one account: Conan O’Brien’s, but has yet to send out his first tweet.

Two recent reports say that Apple will integrate Twitter into its iOS 5 as a low level, integrated service with “mediastream” integration.

Forstall will likely be on stage presenting what this Twitter integration will allow iOS users to do.  He may even send out his first Tweet.

Maybe SJobs gets a twitter account as well?  Nah.

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Apple COO Cook: Tablets to outsell PCs, (Cars to outsell trucks)

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http://www.viddler.com/simple/30fe0cca/

According to Business Insider, Apple COO Tim Cook told Goldman analyst Bill Shope, “he sees no reason why the tablet market shouldn’t eclipse the PC market over the next several years.”

That is right exactly in line with Steve Jobs comments of a year ago.  Shocking, we know.
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'iSteve: The Book of Jobs' authorized biography coming early next year

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According to ABCNews (via Fortune) Simon and Shuster will be publishing the Walter Isaacson Authorized Biography of Steve Jobs in early 2012. The title is a curious: iSteve: The Book of Jobs

The Jobs book will be his fourth major biography. In addition to Kissinger: A Biography (1992) he has written Benjamin Franklin: An American Life (2003) and Einstein: His Life and Universe (2007). His most recent book is American Sketches: Great Leaders, Creative Thinkers, and Heroes of a Hurricane (2009).

The Jobs book was announced in February of last year but now it has a title and release date.  Fortune has a great profile on Isaacson who has a long history of convincing notable people to tell them their story.


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Steve Jobs sends message of support to Apple's team in Japan

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Apple’s CEO Steve Jobs has sent out an email to the company’s team in Japan to share the message of support and help local employees cope with a series of terrifying disasters that have brought the country to standstill. The Macotakara website first published (and MacRumors confirmed it) the contents of Jobs’ email, posted here in its entirety.

//

To Our Team in Japan,

We have all been following the unfolding disaster in Japan. Our hearts go out to you and your families, as well as all of your countrymen who have been touched by this tragedy.

If you need time or resources to visit or care for your families, please see HR and we will help you. If you are aware of any supplies that are needed, please also tell HR and we will do what we can to arrange delivery.

Again, our hearts go out to you during this unimaginable crisis.
Please stay safe.
Steve and the entire Executive Team


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Bon Jovi: "Steve Jobs is personally responsible for killing the music business"

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Image credit: John Ferguson

Many Apple fans will disagree with such a strong statement about the charismatic CEO who has single-handedly shifted the balance of power in the music industry and persuaded youngsters that stealing music is bad for their karma. That’s exactly what Jon Bon Jovi said responding to a reporter’s question about the state of music today. Read on…


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Virgin's Richard Branson lavishes praise on Steve Jobs, Apple and iPad

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British media magnate and entrepreneur Richard Branson heaped praise on Steve Jobs and his consumer electronics powerhouse Apple, which he says is his favorite brand. Contemplating about a theoretical merger between Virgin and Apple, he said it would be a great fit. As if that weren’t crazy enough,  in a stroke of inspiration the UK billionaire calls Apple a “brilliant global company” that he admires the most. We have a video clip to prove it all right after the break.


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Apple emailer tells us to get in line for iPad 2

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Apple has mailers going out today telling us to get ready to interrupt our Friday in order to line up like little actors all over the place in their iPad 2 Friday marketing campaign blitz. Ugh. I’m kinda down on the whole “spend Friday in line without a reservation” thing if you hadn’t noticed.

It is also interesting that Apple seems to default to the White iPad more often than not in its marketing – which was only a rumor a week ago.

Sorry Apple, I’m not spending my Friday in line.  Instead, I’m going to do the more convenient thing: Have my alarm wake me up at 2:55 am on Friday morning before work, order it online then, then try to go back to sleep.  (we love you Apple) I won’t have a 2 to play with over the weekend but at least I’ll have my Friday.

I think @MarkGurman will be queueing up at the Grove in LA if anyone wants to go bother him there (or hold his place in line).

Also, Me: White 16GB Wifi, Tan Leather iCover. You?
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Mac App Store Downloads Top One Million in First Day

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CUPERTINO, California—January 7, 2011—Apple today announced that over one million apps have been downloaded from the Mac App Store in the first day. With more than 1,000 free and paid apps, the Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes account, download and install them in just one step.


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Steve Jobs upgrades BluRay from ‘Bag of hurt’ to ‘Mafia’ and other rumors

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Hardmac reports today some of Steve Jobs’ latest thoughts on BluRay.

He admitted that retrospectively he feels ashamed that Apple’s name is associated to Blu-ray, as he thinks that BD supporting associations look today more like Mafia than anything else.

Jobs famously called BluRay a ‘Bag of Hurt’ during a Q&A after a MacBook Event in 2008.

Concerning authoring on Blu-ray, it seems impossible to provide software supporting such format for consumer market. In addition to DRM, here it is the cost of licenses that slow down the entire process; one would have to start paying 3,000 USD to AACS, then 80,000 USD to Sony, 40,000 USD to Sonic, etc.

Hardmac also reports that the next version of Final Cut Pro will come in March or April 2011, which is what we’ve seen in Jobs emails.

Finally, they say that not everyone is happy with the Xserve axing but they don’t know what comes next.  We’ve heard some things.
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How will Apple battle the $100 Android device?

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From Fortune:

Tran says that [Android] phones made from the BCM2157 chipset will retail for under $100 and may dip as low as $75. Those devices should debut in just 3-6 months (and we might hear about them next month at CES).

That means that popular pre-paid Android devices that currently can be found as low as $180 will drop by half in the next half year.

Apple’s low-end strategy so far has been to offer the last year’s model for $99 with a two year contract.  That contract is at least worth $350 (AT&T’s ETF) which puts old retail iPhones at $450. Buying an iPhone 4 off contract costs $650.

What’s more important is that with Apple’s AT&T agreement, you have exactly one data plan option in the US (soon to grow).  Even with Verizon and maybe even Sprint and T-Mobile, there isn’t going to be a $25/month data plan for the iPhone anytime soon.  For the budget conscious, Android is the only smartphone game in town.

So how does Apple respond?


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