switchers Stories March 29, 2016

Slice-iPhone-SE-data

iPhone SE might be helping Apple attract more new users from Android compared to previous recent iPhone launches, according to the latest data on sales of the new device from Slice Intelligence. Specifically, Slice points to the higher number of SE buyers coming from Android compared to the iPhone 6S:

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switchers Stories August 5, 2015

iMessage iPhone 6 21

U.S. District Judge Lucy H. Koh today decided to stop a group lawsuit against Apple over undelivered text messages caused by an iMessage bug, Bloomberg reports. The issue drew a lot of attention last year when the bug with Apple’s messaging system caused former iPhone users that switched to Android to discover text messages were not being properly delivered to their phone number. In dismissing the lawsuit, Judge Koh explained that while Apple’s iMessage system may have resulted in lost text messages, their was inadequate evidence that the group faced a “contractual breach or interference” from iMessage… expand full story

switchers Stories May 6, 2015

iphone-6-plus

So-called phablets just about quadrupled their marketshare during Q1 of this year thanks largely due to Apple’s first product in the category, the iPhone 6 Plus.

The data comes from Kantar Worldpanel ComTech and shows the phablet market grew to 21% in the first quarter this year, up from just 6% last year. The growth is mostly due to the iPhone 6 Plus, which grabbed 44% of the market during Q1. expand full story

comtech_dataviz_mar_15

New data from Kantar Worldpanel ComTech shows that smartphone users ditching Android devices in recent months helped drive iOS growth across the EU. The data tracked the EU’s biggest markets in 1Q15— Great Britain, Germany, France, Italy, and Spain— and shows iOS grew 1.8 percentage points from last year to 20.3% market share this year. That includes around 32.4% of new Apple customers switching from an Android device, according to the report, while Android lost 3.1 percentage points during the quarter: expand full story

switchers Stories March 16, 2015

iPhone 6 in Apple Store - Reuters

iPhone 6 in Apple Store – Reuters

In a move to boost iPhone sales, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android and BlackBerry devices, in exchange for gift cards to be used toward the purchase of new iPhones. In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition, according to multiple sources…

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switchers Stories February 4, 2015

iPhone 6 Plus iPhone 6 iPhone 5s iPhone 5c

Verizon is following its More Everything holiday promotion today with a new limited time promo for its customers, the carrier announced today. Starting tomorrow, Verizon will begin offering customers data plans at new price points from 1GB up to 20GB with most price tiers being reduced by $10/month compared to their previous rates.

With the new plans, customers can take advantage of plans with the same data amount at a cheaper rate, or pay the same price and receive a data increase. Additionally, Verizon will introduce more data tiers with 12GB, 14GB, and 16GB options. expand full story

switchers Stories January 29, 2015

Huge iPhone growth is more than a one-off blip, argues Tim Cook, with most still to upgrade

Updated quote with WSJ correction:

While few would expect the record-breaking surge in iPhone sales generated by the larger-screened models to continue into subsequent quarters, Tim Cook argued in a WSJ interview that the potential is there.

In an interview, Apple Chief Executive Tim Cook, not surprisingly, argued that the demand is more than temporary. He said fewer than 15% of older iPhone owners upgraded to the iPhone 6 and 6 Plus and that the majority of switchers to iPhone came from smartphones running Google Inc.’s Android operating system.

“We certainly believe there are legs to it,” said Mr. Cook of the iPhone sales surge.

Cook noted during the Q1 earnings call that the current iPhone lineup had experienced “the highest Android switcher rate in any of the last three launches.” With CIRP data suggesting that the US rate of switching from Android to iOS has remained broadly constant, that suggests the bulk of switchers have been outside the US–China in particular … 

switchers Stories January 23, 2015

iPhone 6

Just one day after T-Mobile unveiled its Smartphone Equality program letting loyal customers avoid credit checks, Sprint has announced a new promotion specifically targeting T-Mobile customers with an offer to make switching carriers easier. Sprint’s latest buyback and trade-in offer joins the carrier’s existing ‘Cut Your Bill in Half’ promo which encourages AT&T and Verizon customers to switch; T-Mobile was notably missing from that offer. Here’s how Sprint details the new promotion for T-Mobile customers: expand full story

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