Tim Cook

1,096 'Tim Cook' stories February 2010 - May 2013

See All Stories

Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

Tim Cook discusses taxes before Tuesday’s visit to Congress: ‘Apple does not funnel domestic profits overseas’

Zac Hall May 16 2013 - 1:04 pm PT

Yesterday Politico reported that Tim Cook will appear before Congress next week to testify in a hearing regarding how the company is handling its overseas finances and domestic taxes, and today Politico has published a brand new interview with the Apple CEO.

Tim Cook and Apple tend to avoid any public discussion aside from comments during quarterly earnings calls, but it seems the company is on a PR offense leading up to next week’s public hearings.

“We don’t have a large presence in Washington, as you probably know, but we care deeply about public policy and believe creative policy can be a huge catalyst for a better society and a stronger economy.”

Cook went on to defend Apple against any accusations that may come its way next week.

“I can tell you unequivocally Apple does not funnel its domestic profits overseas. We don’t do that. We pay taxes on all the products we sell in the U.S., and we pay every dollar that we owe. And so I’d like to be really clear on that.”

The Apple CEO also noted the company’s $100 million project to produce a Mac line in the United States this year, which the company says will add jobs to the economy.
Expand
Expanding
Close

Coffee with Tim Cook auction delivers $610,000 to charity

Zac Hall May 14 2013 - 1:56 pm PT

That auction for coffee with Tim Cook we showed you last month wrapped up today, and it looks like the Apple CEO severely underestimated his value.

Tim Cook and Charitybuzz hoped to raise $50,000 for the Robert F. Kennedy Center for Justice and Human Rights, but the final price for an hour long cup of coffee with Mr. Cook ultimately reached $610,000 just before bids closed today.

Expand
Expanding
Close

Pegatron CEO says Bloomberg reporter made up report of ‘falling iPad mini demand’

Jordan Kahn May 9 2013 - 6:28 am PT

Yesterday we decided not to run with a story published by Bloomberg that Pegatron’s forecasted 25 percent to 30 percent drop for second-quarter revenue was due to “falling iPad mini demand.” It seemed a little far fetched that an Apple supplier would be giving up specific information on product demand, something we know suppliers in Apple’s circle typically remain tight-lipped on. Today CEO of Pegatron Jason Cheng has confirmed our suspicions in an email to Fortune claiming that Bloomberg reporter Tim Culpan made the iPad mini angle up.

While quoting an analyst’s expectations for iPad mini demand in Q2, Bloomberg’s Tim Culpan offered the following quote from Pegatron Chief Executive Officer Jason Cheng as proof:

A decline in revenue from the iPad Mini “is more on demand, while price has been stable. Not just tablets, also e-books and games consoles, almost every item is moving in a negative direction.”

Pegatron chief Jason Cheng says he wasn’t referring to iPad mini specifically, but rather all of its products including all tablets and game consoles, while noting that “clearly refused” to answer Culpan’s questions related to specific products. Here’s what he had to say about the Bloomberg piece:
Expand
Expanding
Close

Apple jumps 11 places to land at #6 in Fortune 500, first time in top 10

Jordan Kahn May 6 2013 - 7:25 am PT

Fortune is out today with its annual FORTUNE 500 list ranking the largest corporations in the U.S. by revenue for fiscal 2012 (before expenditures). This year Apple, for the first time, has finally cracked the top 10 of Fortune’s list rising from its 17th place position last year to No. 6 on this year’s list. It’s still well behind Wal-Mart at No.1, as well as Exxon Mobil, which Apple happened to briefly surpass Apple’s market cap back in January to become the world’s most valuable company.

As for tech companies on the list, Facebook just barely made the Fortune 500 for the time this year coming it at number 482, while others include AT&T at No. 11, HP at No. 15, Verizon at No. 16, Microsoft at No. 35, and Amazon at No. 49.

Head below for the top 10 list and check out the full Fortune 500 here.
Expand
Expanding
Close

Apple CEO Tim Cook to appear in opening-night interview at AllThingsD’s D11 conference

Mark Gurman Apr 30 2013 - 2:43 pm PT

Apple CEO Tim Cook will be interviewed on opening-night of AllThingsD‘s D11 conference in May. Cook’s interview with Kara Swisher and Walt Mossberg will be his second as the Apple CEO spoke at the conference last year as well. The conference runs in California from May 28th until May 30th. (Image via ATD).

Expand
Expanding
Close

Apple CEO Tim Cook talks at Duke University in honor of his 25-year reunion

Mike Beasley Apr 27 2013 - 5:41 pm PT

Apple CEO Tim Cook spent Friday and Saturday at Duke University during one of the school’s “Real Conversations with Real Leaders” sessions. Cook gave business advice from his perspective as one of the most powerful executives in the world to the crowd at his alma mater.

photo by <a href="http://instagram.com/p/Ynos07nn0d/" target="_blank">csinar</a>

Tim Cook graduated from the Fuqua School of Business in 1988. Other Duke alumni at Apple include Senior Vice President of Internet Services Eddy Cue and Senior Vice President of Operations Jeff Williams…

Expand
Expanding
Close

iMac $125 off sale at Best Buy pushes new iMacs down to $1175 shipped (Update: Amazon matches)

9to5 Staff Apr 26 2013 - 11:33 am PT

From 9to5Toys.com

Find the best deals/buying advice at 9to5Mac.com/products

Update: As is often the case, Amazon has matched Best Buy (which could save some tax $)

Best Buy is taking $125 off all of their stock of iMacs for two days only. New iMacs now start at $1174.99 for the 21.5-inch variety and $1674.99 for the 27-inch variety shipped or site-to-store. These iMacs with super-slim profile were released late last year with low inventory and these are the deepest discounts we’ve seen.

More specials at Best Buy’s 2-Day sale.
Expand
Expanding
Close

WWDC 2013 could mark 230 days since last Apple keynote event, the longest in recent memory

Seth Weintraub Apr 24 2013 - 11:29 am PT

via Business Insider

Unless the “April-ish” predictions by iMore’s Rene Ritchie come true for the iPad 5 launch event, Apple will have gone 230 days without a keynote when it holds WWDC on June 10-14th.

To make it worse for Apple hardware-lovers, that event is billed as showing off the next version of iOS and OS X so we’re not guaranteed to see any new Apple gadgetry there. The wait is unusually long for Apple as Jay Yarrow demonstrates in his thoroughly researched timeline of Apple’s recent keynotes.

Apple CEO Tim Cook hinted during yesterday’s conference call that Apple wouldn’t have anything notable in terms of hardware until the Fall, though it is unclear exactly what he meant by that.

The 132 day wait between the 2010 MacBook Air and the iPad 2 was the longest hardware dry-spell before the one we are currently enduring.
Expand
Expanding
Close

$50,000 buys you a cup of coffee…with Tim Cook at Apple HQ

Jordan Kahn Apr 24 2013 - 11:03 am PT

Apple CEO Tim Cook appears to be offering up his services to charity auction site Charitybuzz in hopes of raising an estimated $50,000 to support the The RFK Center for Justice and Human Rights. By services we mean the winning bidder will get the opportunity to have coffee with Apple’s top exec at Apple’s headquarters in Cupertino, California.

The auction listing notes that it was “Donated by: Tim Cook” and after opening earlier this morning currently has two bids of just over $5,000.

The estimated value for the auction is set at $50,000, and the winning bid will get two lucky individuals the chance to sit down with the CEO for 30min to 1 hour. However, bids don’t include travel or accommodations and Cook’s guests will also be “subject to security screening” before hand to weed out the crazies. (via @Ihnatko)

If you can’t afford Tim Cook, former U.S. President Bill Clinton is available for less than half the price (via).
Expand
Expanding
Close

Tim Cook admits that iMac launch should have been postponed to avoid delays for customers

Jordan Kahn Apr 23 2013 - 3:05 pm PT

When asked about staggered product launches during the Q&A of Apple’s Q2 2013 earnings call today, Apple CEO Tim Cook admitted that he wished Apple would have postponed the launch of the new iMac until after the holiday season in order to avoid the significant delays that customers experienced in the initial months of launch:

I don’t spend a lot of time looking back… If we could run it over, i would have announced the iMac after the turn of the year… we felt our customers had to wait too long for that specific product… Where the iPad mini was in shortage in the December quarter, I would not have done that differently because we were able to get the product out to many customers that wanted it. In retrospect, I wish it [iMac] was after the turn of the year so customers would not have had to wait as long as they did.

When Apple first launched the all new, slimmed down iMac lineup leading up to the holidays in October of last year, Tim Cook quickly confirmed that Apple would run into some significant component constraints and delays for the product. The months following launch saw major delays with customers ordering the product having to wait weeks to receive their shipments and some models pushed back as far as December.

Tim Cook talks product pipeline, 5-inch iPhone, growth in China, supply chain, and more

Jordan Kahn Apr 23 2013 - 2:44 pm PT

Apple CEO Tim Cook is currently answering questions from the press following the company’s live Q2 2013 earnings call. Here are some of the highlights:

Cook on growth in China:

We had our best quarter ever in greater China. Revenue came in at 8.8B. That’s up 11 percent y-o-y. It’s the same as Apple’s growing… iPads grew 138% y-o-y… set new records for sell through for iPhone…

Added about 8000 iPhone point of sales, plan to add more and further grow our distribution. Innovating with our online store there and adding different functionality to the store. China has an usually large number of potential first time smartphone buyers… We’ve seen a significant interest in iPhone 4 there and recently made it even more affordable to make it even more attractive to first time buyers.

Cook on competition:

“In the beginning RIM was the strongest player. Of course today our top competitor from a hardware point of view would be Samsung, and married to Google on the software side. They’re obviously tough competitors but we feel we have the best products by far… continue to feel very confident about our product pipeline. We have the best ecosystem by far. We’re going to keep augmenting it and making it better and better. I feel very good about our competitive position.”

On new product pipeline:

“I’m just saying we’ve got really great stuff coming in the fall, and across all of 2014.”

Cook on confidence level in supply chain and moving to new vendors:

“I have incredible confidence. We exited the March quarter with no shortages. The December quarter you’re referring to is the largest for Apple.. The reality is the work we do to create truly innovate products is hard… I would assure you we are working very closely with our manufacturing partners for what we feel is a very exciting roadmap.”

On a larger screen iPhone:

My view continues to be that iPhone 5 has the absolute best display in the industry. We always strive to create the very best display for our customers. Some customers value large screen sizes. Others value other factors such as resolution, white balance, color, portability, clarity, compatibility with apps… Our competitors have made some significant trade offs in many areas in order to ship a larger display. We will not ship a larger display iPhone while these trade offs exist.

On Mac market:

The reason we were down last quarter, we were down 2%, is because the market is incredibly weak. It’s the largest decline I remember from being in this industry for a long time. It’s certainly true that some iPads cannabalized some Macs. I don’t think it was a huge number but i do think it was some… That said, i don’t think this market is a dead market or a bad market by any means… We’re going to continue to innovate in it… if anything the huge growth in tablets might end up benefiting the Mac… People may be more willing to buy a Mac… We’re going to continue making the best personal computers. Our strategy is no changing. we delivered some incredible innovation last year with the Retina Display MacBook Pro.

Apple updates homepage in China to recognize earthquake, offers donations and support

Mark Gurman Apr 21 2013 - 10:26 pm PT

Apple has updated its official China website homepage to offer its respect and sympathy following the disastrous earthquake that has affected the country over the past few days.

The acknowledgement present on Apple’s site reads as follows:

Our deepest condolences to those who were taken away by the Sichuan Yaan earthquake, and respect to all the rescuers. May those who have passed away rest in peace, and may the survivors stay strong.

The company has also offered a statement that pledges cash donations and new Apple devices to help schools that have been affected:

In this difficult time our hearts are with the Sichuan earthquake victims. In addition to cash donations to help the victims ride out the storm, we will also commit to donating brand new Apple equipment to some of the schools in the affected region, and the local Apple staff will be on standby to provide support.

Apple has reportedly pledged 50 million Yuan in total. (Thanks to Richard Lai from Engadget for the translations.)

Expand
Expanding
Close

Poll: Should Apple re-hire Ron Johnson to run its Retail division?

Seth Weintraub Apr 8 2013 - 2:47 pm PT

We’re all discussing this here and wondered what the wider Apple community thinks.
Expand
Expanding
Close

Rumor claims Mac Pro update coming this month

Mark Gurman Apr 8 2013 - 12:37 pm PT

According to an unverified rumor from MacDailyNews, Apple will announce the next generation of its Mac Pro line sometime this month.

Apple will announce its replacement for the company’s Mac Pro lineup this month, a source who has been correct about Apple product matters in the past has just informed us. We cannot independently corroborate this information, so this item has been categorized as a rumor.

MacDailyNews says its source for this information has provided accurate information in the past, but the site still classifies the information as a “rumor” because it could not corroborate the details. The site previously reported accurate information regarding iCloud pricing and the iOS name.

The site is not sure if this will be a revamp to the existing Mac Pro or a new computer that will be deemed as a Mac Pro replacement.

Earlier this year, we reported that new regulatory standards forced Apple to discontinue its current model of Mac Pros. The computer has since been removed from multiple European online stores.

Apple CEO Tim Cook previously told an Apple customer that Apple is working on something “really great” in the Pro space for “later” in 2013.

Expand
Expanding
Close

Report says Apple’s spaceship campus is $2B over budget

Jordan Kahn Apr 4 2013 - 5:48 am PT

We already knew there would be delays for Apple’s 2.8-million square foot Campus 2 following reports in November. Apple originally planned to move around 12,000 employees into the currently under construction spaceship-like campus by 2015, but in November warned completion of construction would likely be delayed until mid-2016. Today we get some more insider info on the project in a report from Bloomberg Businessweek, claiming the project is now over budget and possibly delayed even further:

In a story titled “Apple’s Campus 2 shapes up as an investor relations nightmare,” citing sources close to the project, Bloomberg claimed Apple’s grandiose plans for the building have resulted in the budget nearly doubling to $5 billion:

Since 2011, the budget for Apple’s Campus 2 has ballooned from less than $3 billion to nearly $5 billion, according to five people close to the project who were not authorized to speak on the record. If their consensus estimate is accurate, Apple’s expansion would eclipse the $3.9 billion being spent on the new World Trade Center complex in New York, and the new office space would run more than $1,500 per square foot—three times the cost of many top-of-the-line downtown corporate towers.

Apple has yet to actually break ground on the site, but Bloomberg’s sources said Apple has plans to start demolition of 26 buildings that are currently on the land. According to the report, the delays are due to extra time spent attempting to cut around $1 billion from the budget. Apple has also yet to complete deals with contractors:
Expand
Expanding
Close

Tim Cook’s decision to address warranty controversy in China earns Apple praise from state-run media

Jordan Kahn Apr 2 2013 - 5:40 am PT

According to a new report from Reuters, Apple’s decision to publicly address controversy over its warranty policies in China yesterday has already resulted in a positive reaction from the state-controlled media outlets that originally organized the smear campaign.

With its rare apology, Apple Inc went from pariah to praiseworthy in the eyes of China’s state-controlled media, a lesson for other foreign firms not to underestimate the speed and power of the government press… The Chinese newspapers that threw brickbats at Apple a few days ago have since changed their tune.

Apple attempted to appease government in China yesterday by issuing a letter from CEO Tim Cook to announce changes to its warranty policies in the country. The move followed a campaign by state-run media outlets that bashed Apple over its warranty policies compared to other countries and provided first-hand accounts from disgruntled customers. Apple initially stood its ground after the first critical reports as far back as July, but yesterday’s “rare” apology from Cook appears to be already having a positive impact in the country.

One of the media outlets that has now changed its tune is tabloid the Global Times, a newspaper published by the Communist Party’s People’s Daily, while government officials are also praising Apple for its decision:
Expand
Expanding
Close

New Apple Stores headed to UK and Germany starting with Leeds grand opening on Thursday

Jordan Kahn Mar 18 2013 - 8:51 am PT

Apple has plans to announce at least 30 new Apple stores this year to add to the 400 or so it already has up and running, and today we get tips that it has also started advertising jobs for new locations in Germany and the United Kingdom.

First off is a new U.K. Apple Store located in Trinity Leeds shopping center in Leeds. TechnoDaily pointed us to an announcement from Apple that the new store will open March 21 at 10 a.m. local time.

Apple also appears to have new stores on tap for Munich in addition to job lists going up for the already confirmed Dusseldorf store.

CEO Tim Cook announced plans earlier this year to open 30 new retail locations in 2013, most of which will be located outside of the United States. Apple will also move 20 stores to new, larger spaces during the year and bring the total number of countries with Apple Stores to 13 after launching its first store in Turkey.

Ferrari in talks with Apple to broaden in-car entertainment partnership, unveils iPad mini equipped FF coupe

Jordan Kahn Mar 5 2013 - 10:39 am PT

As Ferrari unveils its new 1 million euro “LaFerrari” hybrid, the company has also confirmed it plans to strengthen its partnership with Apple in the months to come. According to Bloomberg, Ferrari Chairman Luca Cordero Di Montezemolo said the company is now “in talks with Apple about broadening a partnership on in-car entertainment.”

Ferrari SpA, the luxury carmaker owned by Fiat SpA (F), will be “more precise” about its partnership with Apple (AAPL) Inc. in the next few months, Chairman Luca Cordero Di Montezemolo said.

Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show.

Ferrari also said today that its new four seater FF coupe will come equipped with iPad minis:

The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.

Ferrari announced in November 2012 that Apple Senior Vice President Internet Software and Services Eddy Cue was joining its board of directors. Cue tweeted about the launch of the new LaFerrari mode today, saying, “Ferrari does it once again… it is stunning.”

Ferrari does it once again…it is stunning #LaFerrari – http://t.co/27tw1VQBE2

— Eddy Cue (@cue) March 5, 2013

The full video of Di Montezemolo speaking at the Geneva motor show is below.

Expand
Expanding
Close

Spotify, Tweetbot, PanoPerfect for iPad, Waze, Bad Piggies, AppHero 2.0, more

Jordan Kahn Feb 27 2013 - 7:39 am PT

In addition to a new Cloud Player app for iPad from Amazon and the roll out of iTunes in the Cloud features to new countries, below we have put together our usual list of notable apps and updates hitting the store today:

Spotify version 0.6.0: Perhaps the biggest update today goes to the Spotify iOS app which, on top of receiving a “shiny new interface” equipped with a sidebar, includes a “Now Playing” bar, a new Track menu, and a number of other new features and fixes:

• New: Shiny new interface. You can navigate around the app with a new sidebar. Check it out by swiping left-to-right, or by pressing the ≣ button in the top left of the app.
• New: Now Playing bar. You’ll always see what you’re listening to along the bottom of Spotify. To switch tracks, just swipe along it. Tap or drag to see more information about the current track. Tap the cover art in the extended view to use AirPlay, and disable/enable shuffle and repeat.
• New: Track menu. Tap the … button on any track to see a redesigned context menu.
• Fixed: “Track only available online” issues. This would sometimes appear after start-up, or when you’d been offline for a little while. Not any more.
• Fixed: Lock screen will now always display the correct track.
• Fixed: Shuffle now switches off after you’ve used “Shuffle Play” on an album or playlist.

Waze version 3.6: Waze, one of Apple’s Maps partners and an app CEO Tim Cook recommended as an alternative during the iOS 6 Maps controversy, gets some nice new features today. Among the new features is real-time road closure reporting and routing, a refined map with only relevant road names, and much more:

✓ Report road closures in real time. Waze will close off the road and route others around it
✓ Report pins tilted on map to better indicate direction of event
✓ Reduced map clutter by showing only relevant road names
✓ New moods!
✓ New inbox with multiple message selection
✓ Update gas prices popup: When in gas station users prompted to update price (Europe only)
✓ Optimized performance and multiple bug fixes

PanoPerfect for iPad: We’ve told you about the PanoPerfect app before– an Instagram type experience designed specifically for sharing panorama shots. Today the developers have released its first iPad version of the app and also revamped the iPhone app.

PanoPerfect is a free, fun, and simple way to share beautiful panoramic photos on your iPhone. Find, follow, and share gorgeous panoramic photos with friends. Panorama’s go into a stream where you can comment and like your favorite ones.

Bad Piggies version 1.2.0: Rovio’s popular Bad Piggies franchise gets updated today with 30 new “Flight in the Night levels,” 6 Road Hogs levels, new achievements and much more. The free apps and HD iPad versions receive the same update today.

Tweetbot version 2.7.3: The iOS versions of the Tweetbot apps get a few tweaks. The iPad version gets the same update:
Expand
Expanding
Close

Apple renews efforts in India with increased distribution, marketing & installment plans

Jordan Kahn Feb 25 2013 - 6:49 am PT

Despite comments from Apple CEO Tim Cook last year about India remaining a lower priority than many other emerging markets, a report from Reuters today detailed how Apple is “aggressively pushing” the iPhone in India through payment plans and a new marketing campaign. Cook suggested last year that India wasn’t the biggest international focus for Apple and multi-layer distribution in the country “really adds to the cost of getting products to market.” According to Reuters, on top of an aggressive marketing campaign and payment plans, Apple also aims to increase the distribution channels Cook mentioned last year:
Expand
Expanding
Close

iPad mini now in stock in many countries through Apple online store

Jordan Kahn Feb 19 2013 - 10:38 am PT

After improving to “3-5 days” shipping time in most major markets late last month, the iPad mini is today listed as in stock for all models in at least the United States, Australia, Singapore, New Zealand, and Canada. Some other stores, such as the United Kingdom’s online store, is still quoting an estimated shipping time of “1-3 business days”, but Apple’s listing of the device as in stock in the U.S. likely means the company is starting to catch up with demand. At Apple’s earnings call, Apple CEO Tim Cook noted that the iPad mini remains constrained and high in demand. He also noted that Apple would significantly increase the supply but wasn’t sure if it would reach a supply/demand balance on iPad mini during the current quarter.

“we sold 23 million iPads, we obviously could have sold more than this because we could not build enough iPad minis to come into a demand balance… Im sure there was some cannibalization of Macs there.”

(via @iphonehackx)

Google to open retail stores to compete with Apple Stores

9to5 Staff Feb 15 2013 - 1:16 pm PT

Google is launching retail stores by the end of the year to sell its own products, we’re reporting over at 9to5Google. Will Google try to squeeze into the local Mall between the new Microsoft store and the existing Apple store? Will it be able to supplant some of Apple’s MacBook sales with its $249 Chromebooks? iPhones with Nexuses? Find out more.
Expand
Expanding
Close

Apple CEO Tim Cook on iPhone displays: OLED color saturation and brightness don’t measure up

Jordan Kahn Feb 12 2013 - 7:57 am PT

More from Apple CEO Tim Cook’s talk at the Goldman and Sachs conference this morning: When asked about the iPhone’s screen size, Cook noted size isn’t always everything and the company is more focused on delivering the best experience.

Cook also said that consumers should think twice before shopping online with a device using an OLED display due to poor color saturation and lack of brightness. However, he didn’t rule out the possibility of a larger screen iPhone.

Cook’s full comment is below:

I don’t want to say whatwhe will do or won’t do. The way companies compete is with two things, specs and price. In the camera business people say, “I have the most megapixels”. Do you know the speed of an AX processor? Does it really matter at the end of the day? You want a fabulous experience when you use the product. If you look at displays, some people are focused on size. There are a few other things about the display that are important. Some people use OLED displays, but the colour saturation is awful. If you buy things online, you should think twice before you depend on the colour of the OLED dislay. The Retina display is twice as bright as an OLED display. I only bring these points up to say there are many attributes of a display. Apple sweats every detail. We want the best display. I think we’ve got it. I’m not going to comment on what we’re going to do in the future.

…That’s the only religion that we have, is that we must do something great. We want to enrich people’s lives. We sweat the details on those.

Apple to live webcast Tim Cook’s Goldman Sachs technology conference presentation Feb. 12

Jordan Kahn Feb 11 2013 - 9:48 am PT

Apple announced today on its Investor News page that CEO Tim Cook, like in previous years, is scheduled once again to speak at the upcoming Goldman Sachs Technology and Internet Conference. Apple will make a live webcast available for anyone who wants to listen to live-streaming audio from the conference call. Cook’s talk is scheduled for 7:15 a.m. PST on Feb. 12 and will be available to stream from Apple’s website.

If you miss the live broadcast, Apple will most likely post audio of Cook’s full talk after the event as it did last year. You can listen to Cook’s presentation from the 2012 Goldman Sachs conference here.