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Everything you need to know about Apple's CEO

Tim Cook was appointed CEO in 2011 when Steve Jobs stepped away from the company as his health worsened. Cook was handpicked by Jobs to be his replacement, having served as a close friend of Jobs during their entire career together.

A graduate of Auburn University with a degree in industrial engineering, Cook earned his Masters from Duke University’s School of business. Prior to joining Apple, Cook spent 12 years at IBM, then served as the Chief Operating Officer of Intelligent Electronics. He then had a short stint at Compaq.

Cook first joined Apple in 1998 after being recruited by Jobs. Cook remarked in a commencement address at Auburn University that, five minutes into his interview with Jobs, he knew he wanted to join Apple. “My intuition already knew that joining Apple was a once in a lifetime opportunity to work for the creative genius,” he remarked.

At Apple, Cook started out as senior vice president of worldwide operating. He served as interim CEO in 2009 while Steve Jobs was on medical leave. In 2011, Cook again stepped in to lead day-to-day operations while Jobs was ill, before ultimately being named CEO permanently just before the death of Jobs.

Cook has been very outspoken on a variety of social issues, including the need to protect user data and privacy, as evident by his vocal refusal to unlock an iPhone used by one of the San Bernardino gunmen. Cook has also voiced his displeasure with controversial legislation that enables LGBT discrimination in a handful of states in the United States. Likewise, Cook has frequently called on the United States Congress to pass LGBT protection legislation. He became the first openly gay CEO of a Fortune 500 company in 2014, as well. Cook has led Apple in the San Francisco Pride Parade in recent years.

View all Tim Cook-related articles below:

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Tim Cook didn’t visit Valve, says Valve Co-Founder

Oh my. Last week, AppleInsider ran a post claiming Tim Cook visited the headquarters of Valve for some undisclosed business. We did not report it due to the sketchy nature of the source, but the story did receive some airplay amongst those less familiar with reputation of the source in question.

Anyway, long story short, it never happened. It was totally made up with the hope that neither company would call it out.

Unfortunately/fortunately, Valve did call the report out as a total fabrication.

Video game website Kotaku had a preview of the podcast from Seven Day Cooldown that included this quote:

We actually, we all sent mail to each other, going, “Who’s Tim Cook meeting with? Is he meeting with you? I’m not meeting with Tim Cook.” So we’re… it’s one of those rumors that was stated so factually that we were actually confused. 

No one here was meeting with Tim Cook or with anybody at Apple that day. I wish we were! We have a long list of things we’d love to see Apple do to support games and gaming better. But no, we didn’t meet with Tim Cook. He seems like a smart guy, but I’ve never actually met him.

Image credit JoyofTech


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Did Apple snub China iPad launch over trademark mess?

Tim Cook, Apple COO, in january 2009, after Ma...

Tim Cook, Apple COO, in january 2009, after Macworld Expo keynote. Picture by Valery Marchive (LeMagIT) (Photo credit: Wikipedia)

Forbes brings up the point that Apple may have snubbed China in its new iPad launch plans over the iPad trademark lawsuit it is fighting with Proview. While there are many other factors likely in play —like logistics—it certainly would not be out of character for Apple. Plus, Apple gets to sell them cheaper in Hong Kong anyway.

Apple’s Chief Executive Officer Tim Cook recently toured China and met Chinese officials about issues concerning trademark and copyright infringement, which seems to overwhelmingly favor China.

Apple CEO Tim Cook gets report card from Al Gore in TIME’s 100 Most Influential People list

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Time Magazine just released its list of the 100 Most Influential People in the World for 2012, and Apple’s Chief Executive Officer Tim Cook—following in the footsteps of Steve Jobs— made the list alongside Hilary Clinton, Tim Tebow, Rihanna, and Salman Khan. Also featured on the list this year, after stemming from the incredible success of his “Steve Jobs biography, is author Walter Isaacson.

Each entry on the list includes a description written by someone close to the influential person. In the case of Cook, former U.S. Vice President and Apple board member Al Gore did the honors. Gore said Cook has already “led the world’s most valuable and innovative company to new heights while implementing major policy changes smoothly and brilliantly.” Gore’s full entry on Cook is below:

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Apple and Samsung CEOs to meet in court for patent dispute settlement talks within 90 days

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According to a report from Foss Patents (and confirmed by Reuters), Apple Chief Executive Officer Tim Cook and Samsung Chief Executive Officer Gee-Sung Choi will meet within the next 90 days for settlement talks over ongoing patent disputes. Judge Lucy Koh, who is presiding over the two cases in California, initiated the meeting after ordering the companies to submit their CEOs and legal counsels to an Alternative Dispute Resolution.

“As directed by the Court, Apple and Samsung are both willing to participate in a Magistrate Judge Settlement Conference with Judge Spero as mediator. At Apple, the chief executive officer and general counsel are the appropriate decision-makers, and they will represent Apple during the upcoming settlement discussions. At Samsung, the chief executive officer and general counsel are also the appropriate decision-makers, and they will represent Samsung during these settlement discussions.”

The report called the talks “semi-voluntary,” because the companies did not have to submit to the Alternative Dispute Resolution. However, as pointed out by Foss Patents, “if only one of them had made the CEO available, the other one would have appeared to be less than constructive.” Apple and Samsung executives will meet in San Francisco with U.S. Magistrate Judge Joseph C. Spero sometime over the next three months:

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Tim Cook to appear as opening-night speaker at D10 conference

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AllThingsD just announced Apple’s Chief Executive Officer Tim Cook would appear as the opening-night speaker at this year’s D10 conference. The 10th D: All Things Digital conference will be Cook’s first time speaking at the event, and AllThingsD noted this is his first-ever appearance onstage at a non-Apple event since becoming CEO last year. Past D conferences were notably a stage for many in-depth discussions and interviews with Steve Jobs. Jobs last appeared at the event at D8 in 2010.

Walt Mossberg and I could not be more thrilled to announce that Tim Cook, CEO of Apple, will be the opening-night speaker at our 10th D: All Things Digital conference.

The D10 conference is slated for May 29 to May 31, 2012 at the Terranea Resort in Rancho Palos Verdes, Calif.

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How much Apple CEO Tim Cook really made last year

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Apple’s Chief Executive Officer Tim Cook was the highest-paid CEO in the United States during 2011, according to a report from The New York Times (via Bloomberg). The report cited data from research firm Equilar who tracked executive compensation throughout the year.

To take home the top spot, Cook received about $378 million. That number includes his salary, perks, and bonuses of $1.8 million in addition to a one-time stock grant of $376.2 million that vests in 2016 and 2021. The report noted that stat works out to roughly a million dollars a day. However, many are taking issue with the number, because the majority of the money requires Cook to stay with the company for 10 years before receiving it…


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In response to rising number of complaints, AT&T is unlocking iPhones starting Sunday (AT&T Statement)

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It appears AT&T has been hit hard by complaints from Apple iPhone users who used up their two-year subsidy and want to go elsewhere, such as T-Mobile in the United States or just roaming internationally without paying AT&T’s high international costs.

Our report from last week about Tim Cook’s office doing special requests to open iPhones may have set off a storm. We received upwards of a hundred reports that, through Cook’s office, 9to5Mac readers were able to unlock their iPhones, but perhaps Cook is now tired of his office handling these requests.

AT&T will now unlock your iPhone—if you are in good account standing and are done with your obligated term of commitment (including having paid an early termination fee.)

Here is AT&T’s statement:

“Beginning Sunday, April 8, we will offer qualifying customers the ability to unlock their AT&T iPhones. The only requirements are that a customer’s account must be in good standing, their device cannot be associated with a current and active term commitment on an AT&T customer account, and they need to have fulfilled their contract term, upgraded under one of our upgrade policies or paid an early termination fee.”

Here is another fun fact:  If you have paid the no-commitment price, AT&T will unlock your phone too.

Chalk one up for the good guys.

[tweet https://twitter.com/stroughtonsmith/status/189077291270283264]

Update (Sunday): How was unlocking? Talk about it in the forums!

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Biographer disputes Google CEO’s take on Steve Jobs’ anger at Android

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Yesterday, as part of a wider interview with Larry Page, Bloomberg quoted Google’s CEO as saying:

I think the Android differences were actually for show. I had a relationship with Steve. I wouldn’t say I spent a lot of time with him over the years, but I saw him periodically. Curiously enough, actually, he requested that meeting. He sent me an e-mail and said: “Hey, you want to get together and chat?” I said, “Sure, I’ll come over.” And we had a very nice talk. We always did when we had a discussion generally….I think that [Anger at Android] served their interests. For a lot of companies, it’s useful for them to feel like they have an obvious competitor and to rally around that. I personally believe that it’s better to shoot higher. You don’t want to be looking at your competitors. You want to be looking at what’s possible and how to make the world better.

However, Page likely was not present for the behind-the-scenes remarks from the former Apple CEO. Jobs probably put on a more distinguished game face, especially in the last meeting the two had when Jobs was very ill. In addition, Jobs’ anger was more than likely focused on former Apple board member and then previous Google CEO Eric Schmidt.

Biographer Walter Isaacson was present behind-the-scenes with Jobs, and last night he disputed Page’s assertion that Jobs’ anger was “for show”:

Isaacson continued: “It’s almost copied verbatim by Android. And then they licence it around promiscuously. And then Android starts surpassing Apple in market share, and this totally infuriated him. It wasn’t a matter of money. He said: ‘You can’t pay me off, I’m here to destroy you’.”

As for what will happen now that Jobs isn’t around to go ‘thermonuclear’ on Google, Isaacson thinks that Apple CEO Tim Cook will handle things differently. “Tim Cook will settle that lawsuit”, Isaacson added.

In the book, Isaacson quoted Jobs as saying:
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The best way to unlock your AT&T iPhone may be through Tim Cook’s office

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When 9to5Mac brought you the story about Tim Cook convincing AT&T to unlock an iPhone on a customer’s behalf, we knew it would cause a bit of controversy because of AT&T’s questionable unlocking policies. Confusion among consumers regarding inconsistent policies for unlocking iPhones that have finished contractual obligations is nothing new. As witnessed in our original story, the carriers often make special exceptions for some customers while redirecting others to Apple. In many cases, they simply flat-out refuse to unlock iPhones.

It is not clear if AT&T is getting ready for a full-fledged policy change, but it looks like your best shot at getting an iPhone unlocked is by emailing Apple’s chief Tim Cook. A significant number of readers reached out to us since our original story that confirmed AT&T is continuing to unlock iPhones at the request of Cook’s office.

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Tim Cook improves on Steve Jobs’ approval rating at Glassdoor CEO survey

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Apple’s Chief Executive Officer Tim Cook has only held his title for 10 months, but he is already the world’s Highest-Rated CEO.

Careers community Glassdoor gave Cook a 97 percent rating in its “Top 25 Highest Rates CEOs” list for 2012. Apple co-founder and former CEO Steve Jobs only boasted 95 percent during his last year as chief executive.


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Tim Cook meets with Vice Premier of China Li Keqiang, Proview claims “political public relations campaign”

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We knew earlier this week that Tim Cook had “great meetings with Chinese officials” during his first trip to China as chief executive officer of Apple, but today a report from Bloomberg gives us new details about exactly who he met in China. According to the report, Cook met Chinese Vice Premier Li Keqiang, who could replace Wen Jiabao as Premier of the country’s government in 2013. Cook also met with Beijing Mayor Guo Jinlong a day before. Apple spokesperson Carolyn Wu told Bloomberg that Li and Cook had a “great meeting,” but she declined to talk about the specifics.

However, a report from The Wall Street Journal cited local media reports and claimed Cook and Li were discussing “intellectual-property issues and greater cooperation.”

According to representatives for the creditors of Shenzhen-based Proview, the company Apple is in a dispute with over the iPad trademark, Cook is on a “political public relations campaign” regarding the legal disputes. Li Su, president of Hejun Vanguard Group who represents Proview’s creditors, made the remarks. When Apple’s spokesperson Carolyn Wu asked about Li’s comment, she said the following:


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Apple’s court woes: AppleCare in Italy; Motorola, lawmakers grill iOS devs

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As we reported earlier this month, Apple was set to appeal a $1.2 million fine imposed by Italian anti-trust authorities Autorità Garante della Concorrenza e del Mercato. The authorities argued Apple is misleading consumers by selling its one-year AppleCare warranties without informing customers of a two-year warranty mandatory by European Union law. Apple officially lost the appeal in court this week, which forced the company to pay the €900,00 fine and alter its AppleCare policies to properly inform consumers going forward. Apple can still appeal the decision, but consumer groups from 10 other countries are also requesting Apple change its policies—indicating this could soon be EU-wide. (via Repubblica.it)

Following the Path incident, a letter sent from lawmakers to Apple in February requested information on how the company collects personal data. The two congressional representatives behind the letter, Henry A. Waxman and G. K. Butterfield, sent letters to 34 app developers requesting similar information. One of the letters was sent to Tim Cook and Apple about the “Find My Friends” app. The letters are requesting that developers answer questions about their privacy policies and how they handle user data. In response to Path, Apple already confirmed, “Any app wishing to access contact data will require explicit user approval in a future software release.”

Earlier this month, we reported that U.S. Circuit Judge Richard A. Posner ruled in favor of Apple’s request to view documents related to the development of Android and the Google/Motorola acquisition. Apple claimed, “The Android/Motorola acquisition discovery is highly relevant to Apple’s claims and defenses.” According to Bloomberg, Apple told the courts last week that Motorola has yet to fulfill the original request, but Judge Posner denied Apple’s request this week and said, “Motorola’s objections are persuasive.” Two patent infringement-related trials between Apple and Motorola are set for June, and Posner warns Apple will have to “narrow its request to a manageable and particularized set of documents” for any future production of data requests.

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Tim Cook convinces AT&T to unlock customer’s iPhone

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We get many emails on Apple’s customer support experience. While not always positive, some are excellent examples of Apple going beyond the average company. Today, a reader and trusted tipster reached out to us and explained that a personal email to Apple’s Chief Executive Officer Tim Cook, who is known to keep up Steve Job’s long-time tradition of answering customer emails, resulted in AT&T making a “special one-time exception” to fulfill a request it previously refused.

The reader was reassigned to Canada for work and decided he wanted to use his iPhone 3GS (which was on AT&T at the time, but has since finished its contract) on a Canadian carrier’s pay-as-you-go plan. AT&T refused to unlock the device, insisting only Apple could. Apple suggested the reader call AT&T again, because only the carrier could authorize the unlock. When he did, the only advice the reader received was to “Just jailbreak your phone.” We heard reports of many similar situations and both the carriers and Apple often give inconsistent information related to unlocking iPhones, which result in confusion among consumers. Frustrated, the reader sent an email to Cook asking him for help (full email below).

While the reader never received a personal response from Cook, he did receive a response from AT&T Partnership Operations that informed him it received his email from Cook requesting to unlock the iPhone. 9to5Mac confirmed the emails are authentic. After AT&T confirmed the IMEI’s for the device, an AT&T representative told the reader that the carrier made an exception to unlock the iPhone. The reader was given instructions to tether his iPhone to iTunes to complete the unlock. According to the reader, he also received a call from Cook’s assistant to make sure AT&T followed through with the request:


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New iPad sets single-day record for sales and activations on AT&T (Update: Verizon statement)

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Following Apple’s Chief Executive Officer Tim Cook announcing a record weekend for the new iPad, AT&T just issued a statement confirming “a new single-day record” for both sales and activations for the launch of the new device. Apple never released official sales numbers for the launch of the iPad 2, but it was estimated to have sold between 500,000 and a million units on its début weekend. The full press release from AT&T is after the break.

On Friday, March 16, AT&T set a new single-day record for its iPad sales and activations, demonstrating robust demand for the new iPad on the nation’s largest 4G network, covering nearly 250 million people.

Update: Verizon issued a decidedly less upbeat statement:

“We are quite pleased with sales, which have been brisk through the weekend, and we are excited to offer customers an alternative that lets them enjoy their new iPad on the nation’s largest 4G LTE network.”


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Tim Cook unloads $11 million in AAPL stock

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According to an Apple filing with the U.S. Securities and Exchange Commission today, Tim Cook sold 20,178 shares of his company’s stock in a series of transactions over the past two business days. The sales started at $547 per share and climbed to $551 before the last transaction, which left Apple’s Chief Executive Officer with $11.1 million.

Cook, who earns a bit more than $1 a year in Apple salary, was awarded 1 million shares of Apple last year, which vest in 2016 and 2021. Those shares are now worth over half a billion dollars.

Apple is the world’s most valuable company with stock valued at $552 upon today’s closing bell and continued to climb in after-hours trading.


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Apple’s Cook invited to talk cancer and corporate America at NCCN Annual Conference

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Apple’s Chief Executive Officer Tim Cook was invited to take part in a roundtable discussion at the National Comprehensive Cancer Network’s annual conference on clinical practice guidelines and quality cancer care. This year’s agenda centers around the topic of “Cancer and Corporate America: Business as Usual?” The five-day discussion begins March 15 in Hollywood, Fla., and ABC News anchor Sam Donaldson will moderate it. The NCNN website listed Cook as an invitee, but there is no guarantee that Apple’s CEO will participate. The fact that a reputable organization invited him means Cook was informed of the conference in advance. A history of late Steve Jobs’ illness gives some hope that Cook will contribute to the discussion. Other invites include doctors, cancer survivors, and other corporate figures, including IBM’s Senior Vice President of Human Resources J. Randall MacDonald.

Whether Cook will take part as a private person or as the CEO of Apple remains unknown, though it is possible he will discuss how Apple can give to medical research. The executive revealed at a recent internal meeting with employees that Apple donated $50 million to Stanford University hospitals, split into $25 million for a new main building and $25 million for a new children’s hospital.

(via The TechBlock)

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Tim Cook talks Mountain Lion

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To go with Apple’s announcement of the Mac OS X 10.8 Mountain Lion developer preview, Apple CEO Tim Cook and worldwide marketing head Phil Schiller sat down for interviews with The Wall Street Journal at Apple headquarters in Cupertino. During the interview, Cook noted laptops will continue to exist alongside the tablet market, but merging the two products, and the different chips various Apple devices use, is a possibility the company is considering. Cook said, “We think about everything. We don’t close things off,” but he also noted the Mac is still “incredibly important.” He continued:
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Lawmakers grill Apple’s Cook on iOS developer data access following Path address book privacy debacle

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The Path debacle just took another turn for the worse with House Energy & Commerce Committee Ranking Member Henry Waxman and Commerce Manufacturing and Trade Subcommittee Chair G.K. Butterfield issuing a letter to Apple CEO Tim Cook (via The Next Web). In it, the legislators seek to find out whether Apple is doing enough to protect personal data on users’ iPhones, including their contacts. Specifically, the letter asserts there have been claims that the practice of collecting address book data without users’ consent is “common and accepted among iOS app developers.”

As a consequence, the legislators argue, “This raises questions of whether Apple’s iOS app developer policies and practices adequately protect consumer privacy.” They want Apple to respond to questions by Feb. 29. Apple is asked to detail its App Store review practices in respect to protecting users’ information. Whichever way you look at it, it is hard to escape the notion that everything on your iPhone is waiting to be uploaded.

As you know, with the exception of location services, iOS does not prompt users when apps tap APIs to access personal data stored in an iPhone’s address book, camera roll, music library and other places. This also includes little things such as geolocation information embedded in image files taken on the device. This is bothering the legislators and now they want to know why Apple has not implemented a simple toggle that lets users control access to their data other than location.

You have built into your devices the ability to turn off in one place the transmission of location information entirely or on an app-by-app basis. Please explain why you have not done the same for address book information.

We included the letter in its entirety below the fold.


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Apple posts audio of Tim Cook presentation from Goldman Sachs Conference

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Yesterday we brought you some of the highlights from Apple CEO Tim Cook’s presentation at the Goldman Sachs Technology and Internet Conference, and now Apple made the conference’s audio available on its website. While Apple usually uses the conference to discuss numbers and trends, Cook gave us some hints at what’s next for Apple TV, and he also discussed worker safety following media attention over its supply chain abroad.

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Tim Cook talks worker safety

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Apple’s Chief Executive Office Tim Cook is speaking at the Goldman Sachs Technology and Internet Conference where he was just asked about working conditions within the company’s supply chain. While Apple’s presentations at past Goldman Sachs conferences, where Cook was often involved as Chief Operating Officer, were typically limited to numbers and trends, Cook was asked today about supply chain conditions in China:

“The first thing I would want everyone to know… Apple takes working conditions very, very seriously….we care about every worker… i spent a lot of time in factories personally… we are understand working conditions at a very granular level. I realize that… the supply chain is complex… but my commitment is very, very simple. We believe that every worker has the right to a fair and safe work environment, free of discrimination, where they can earn competitive wages, and voice their concerns freely… We believe that education is the great equalizer”

Cook talked about how aggressively Apple has sought to fix the issues. In January, the company polled over half a million employees weekly and reported over 84 percent compliance. Following yesterday’s announcement that the Fair Labor Association has begun audits of the company’s supply chain starting with Foxconn City in Shenzhen, Cook noted Apple will begin an unprecedented move to report its findings monthly. As an example of how detail oriented the company’s review processes are, Cook noted if there were “no fire extinguisher in kitchen,” the supplier would not pass.

Cook also noted that Apple partnered with local schools to provide classes to more than 60,000 employees, many going on to earn associates degrees, with a campus population larger than Arizona State.

CEO Tim Cook breaks down $150M in charitable contributions by Apple

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Among the various topics, like the new employee discount program, discussed at a recent all-hands Town Hall session with Apple employees was something seemingly very important to CEO Tim Cook: Charity. Unlike cofounder Steve Jobs who thought his company should focus on maximizing shareholders’ value so they can donate their own wealth, the new boss is adamant that Apple must do more on this front.

According to The Verge, the Town Hall meeting saw Cook shed more light on Apple’s charitable contributions that totaled $150 million (versus a cool $97.6 billion they had in the bank last quarter):

According to our sources, Cook said that Apple has donated a total of $50 million to Standford’s hospitals, split into $25 million for a new main building and $25 million for a new children’s hospital. Cook also spent quite a bit of time talking about Apple’s status as the leading contributor to Project RED, and expressed pride that Apple’s given over $50 million to the effort since it started.

According to Apple’s website, the Product Red initiative generated more than $180 million for the Global Fund since its inception. As 9to5Mac first reported back in September, one of the first important moves (anti-Jobsian, perhaps?) of then newly appointed CEO was a company-wide charity matching program for donations made by Apple employees up to $10,000 a year.


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Apple’s new retail SVP and why he was chosen to replace Ron Johnson

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[youtube=http://www.youtube.com/watch?v=CNcaMqiD64g]

We reported last night that Apple officially appointed CEO of Dixons John Browett as its senior vice president of Retail following Ron Johnson’s departure in October of last year. Browett is leaving his position at Dixons Retail, which operates various United Kingdom-based retail stores including Currys, Currys.digital, and PC World. Dixons is one of the largest electronics chains in Europe, and PC World, the last on that list,  is one of the largest computer/consumer electronic retailers in the U.K. It also has a reputation of being a big-box consumer electronic store that consumers describe as “the worst of Best Buy and Radio Shack combined.”

While U.K. product-testing and consumer advocacy group Which? consistently ranked both Currys Digital and PC World at the bottom of its research regarding the Top 100 retail chains, a report from Financial Times explained “Apple has mystery shopped and been impressed.” Specifically, the report mentioned “a system of decision trees to match customers with products” that Browett has implemented while at Dixons.

The calculation of Mr Cook may be that if Mr Browett is good at selling people products that bore them, he will do even better selling them i-gadgets that they lust after.

According to reports in November from BBC, Browett recently renovated more than 250 stores, implemented new service, and customer support strategies. However, the company reported first-half losses of just over £25 million (slightly lower than expected, but higher than losses of £6.9 million the year prior). In 2009, Retail Week (via GigaOm) profiled Browett, calling him “affable and intellectual” and describing his “schoolboy enthusiasm” for technology during a trip to PC World. Here is an excerpt:

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‘Inside Apple’ author Adam Lashinsky discusses Apple secret-keeping and corporate life [video 50 mins]

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[youtube=http://www.youtube.com/watch?v=tOf_2HCX51w&feature=youtu.be]

Fortune’s Phillip Elmer-DeWitt pointed us to an hour long interview and Q&A session at LinkedIn headquarters with “Inside Apple” author Adam Lashinsky.

The interview is conducted by our former boss and current LinkedIn Executive Editor Dan Roth.  As PED noted, one of the more notable exchanges is with a former Apple employee who thought CEO Tim Cook is charismatic enough to be the United States President.  See the clip below (plus another interview this week at Davos).

Interestingly, the former Apple Engineer discusses how his friends at Apple were put on dummy projects until they could be trusted.

Buy the book at Amazon here or free at Audible.
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